Entering the 21st century, sports industry is widely known as one of the "most vigorous and promising pillar industries". Based on the important role and significant economic benefits of sports industry in enhancing the comprehensive national power, strengthening the physical fitness of nationals and expanding the influence of culture, all countries in the world regard sports industry as an important strategy of the economic war in the new century. All countries in the world regard sports industry as an important strategy in the economic war of the new century. Compared with traditional industries such as agriculture and industry, the industrialization of the global sports industry is still short, but the overall development of the sports industry is rapid and the market scale is expanding. Through more than a decade of rapid commercial development, the U.S. sports industry has become one of the top ten pillar industries of the U.S. economy, with the added value of the sports industry accounting for 3% of the GDP every year.
However, China's fitness industry at this stage in the "sunrise industry", the fitness industry in 2000 before the official start in the country, after more than 10 years, in 2015, the national scale above the fitness clubs to 4425, fitness population of nearly 6.64 million people, but compared with the developed countries, the number is really However, compared with developed countries, this number is really insignificant. However, with the steady and rapid development of China's economy, the improvement of people's material living standards, the increase of life leisure time, the enhancement of health consciousness, people's demand for sports and fitness and other emerging health services has increased dramatically, and the fitness and recreation market has also presented diversified characteristics, including national fitness and sports venues, special recreational sports clubs, aerobics and fitness centers, which has led to a vigorous development of the sports and fitness service industry in China. booming in China. In particular, the Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption issued by the State Council in October 2014 explicitly proposed that governments at all levels should coordinate the planning of sports facilities construction in conjunction with the development of urbanization, rationalize the layout of the distribution points, and focus on the construction of a number of citizen-friendly small- and medium-sized stadiums, public fitness activity centers, outdoor multi-functional stadiums, fitness trails and other venues and facilities, to further optimize the sports It will further optimize the structure of the sports service industry, sports goods industry and related industries, and strive to raise the proportion of the sports service industry. The Thirteenth Five-Year Plan for Sports Development states that "by 2020, sports consumption will account for more than 2.5% of disposable income per capita", and on April 15, 2016, 24 ministries and commissions, including the Development and Reform Commission, jointly issued the Action Program for Promoting Consumption-Driven Transformation and Upgrading, which is also known as the "Action Program for Promoting Consumption-Driven Transformation and Upgrading". On April 15, 2016, 24 ministries and commissions, including the Development and Reform Commission, jointly issued the "Action Program for Promoting Consumption-Driven Transformation and Upgrading", which also included sports and fitness in the "Ten Major Consumption Expansion Actions. According to the construction goal of the "Healthy China 2030" program, the number of people who regularly participate in physical exercise will reach 435 million by 2020. Under the guidance and support of national policies, benefiting from the improvement of residents' income level and the continuous cultivation of fitness atmosphere, the domestic fitness equipment consumption market is expected to further expand. It can be seen that the national development of the sports and fitness industry has been raised to a strategic height, fitness services in China is about to enter a stage of accelerated development.
Second, the industry development trend
Related reports: Beijing Puhua Youze Information Consulting Co., Ltd. "Fitness Industry Panoramic Survey and Development Prospect Forecast Report"
China's fitness services industry is in the development stage, there is still a huge space for growth. Especially in recent years, with the acceleration of urbanization and the popularization of fitness, the fitness awareness of urban residents in China has gradually improved. However, in developed countries and regions, the fitness service industry has become an important part of the modern service industry, in comparison, there is still a lot of development potential and space in China, so the future development of China's fitness service industry may present the following characteristics:
1, the profit model tends to diversify
Fitness industry at the beginning of the development of the urban residents due to the disposable income of the town is limited, only a A small number of people involved in sports competitions have fitness needs, and then the main purpose of shaping the body shape, sports programs to high-intensity, large exercise, short time sports programs. With the improvement of people's living standards and the enhancement of fitness awareness, fitness clubs for the general public began to appear, and a part of the middle- and high-income groups began to enter the fitness clubs to get a healthy body through sports, such as participating in aerobic, anaerobic and other equipment exercise, group exercise courses, individual sports, etc. In recent years, along with the stress of urban life, people have become more aware of the need for fitness. In recent years, along with the increasing pressure of urban life, while more and more middle- and low-income people began to go to fitness clubs to participate in fitness, the urban middle- and high-income people have also generated the demand for the pursuit of a healthy lifestyle in addition to the demand for fitness. In addition to scientific exercise, this healthy lifestyle also includes daily skin care, healthy diet, a positive mindset and a full social life. Influenced by the demand of urban middle- and high-income people in pursuit of a healthy lifestyle, large-scale commercial fitness clubs in first- and second-tier cities have begun to gradually increase the number of health lectures, beauty care, large-scale member activities, food and beverage services in the clubs, and other extended businesses, to provide customers with services that contribute to their physical and mental relaxation outside the fitness business. The experience of developed countries such as the United States has proved that, due to a wider range of services and more fee-charging programs, fitness and leisure clubs that provide comprehensive services are more profitable than fitness clubs that provide a single fitness service. Therefore, China will also gradually present cross-industry comprehensive fitness clubs.