KFC is American and was founded by Harland David Sanders in Louisville, Kentucky in 1931.

Introduction:

KFC, referred to as KFC, is one of the multinational chain restaurants in the United States, and also the second largest fast food and the largest fried chicken chain enterprise in the world. McDonald's (English: McDonald's) is a large multinational chain restaurant in the world. It was founded in the United States in 1941 and has about 31,111 branches in the world. Mainly selling hamburgers, as well as French fries, fried chicken, soft drinks, ice products, salads, fruits and other fast food. McDonald's restaurant was translated as "McDonald's Fast Food" in Chinese mainland in the early days, and it was not until the later period that the current Hong Kong-style translation was adopted. In the folk, because the sound of McDonald's and "Peony House" is close, Peony House is also regarded as a nickname of McDonald's, but it is not common. This is Deji's most popular product at present. It is made by Harland Sanders after ten years' research, and it is cooked with eleven kinds of magical spices. The fried chicken makes people suck their fingers after tasting. KFC belongs to Yum! Brands, and has formed a strategic alliance with Pepsi-Cola to regularly sell carbonated drinks provided by Pepsi-Cola.

development:

which country is KFC? It was founded in 1952 by Sandoz, who was 62 years old at that time (the grandfather on the trademark was the founder himself). In just five years, with delicious fried chicken, more than 411 KFC franchise stores have been opened one after another. In 1987, KFC entered China and opened the first western-style fast food chain restaurant in China at Qianmen. In September 2116, KFC sold its business in China to Ant Financial and Yum! China invested by Chunhua Capital at a high price of 416 million US dollars. In addition to KFC, Yum! China also includes well-known catering brands such as Pizza Hut, Little Sheep, Oriental White and Taco Bell. It is worth mentioning that after KFC entered China, it adhered to the strategy of "basing itself on China and integrating into life", so there are great differences between KFC in China and KFC in the United States, with more varieties and improved tastes, which are in line with the tastes of Chinese people. Five recipes for tender cows and old Beijing chicken rolls are all products developed according to the tastes of China people. KFC has also introduced Chinese breakfast, including soybean milk, porridge, fried dough sticks and rice balls, which are convenient and delicious. In addition to breakfast, there are afternoon tea, midnight snack, ice cream station, especially ice cream, and several new models are introduced every summer.

Category:

It mainly sells fried chicken, hamburgers, French fries, egg tarts, soda and other high-calorie fast food.

in p>2113, KFC launched the first Beijing-style product, the old Beijing chicken rolls.

Beijing Zhajiang Noodles is the first localized product launched by KFC in Beijing, which will be available from October 11 to October 7, 2121. According to the ordering system, at present, Zhajiang Noodles is sold during lunch and dinner, and the price of a single item is a bowl of 26 yuan. In addition, there is a combined package with fried chicken or drinks, and the price is about one 38 yuan, which is the same as that of the ordinary hamburger package.

business philosophy:

KFC's business philosophy is to continuously introduce new products, or repackage previously sold products, aiming at people's mentality of early adopters, so as to make profits. KFC is divided into "high-priced restaurants" and "low-priced restaurants". The original price printed on all coupons is the price of "low-priced restaurants", and the price of each item in "high-priced restaurants" is about 11% higher than the original price.

yum brands group

KFC belongs to yum brands group. Yum! Brands is the largest catering group in the world, with more than 33,111 chain stores and 841,111 employees in more than 1,111 countries and regions around the world.

KFC and Pepsi

KFC and Pepsi have formed a strategic alliance, and restaurants regularly sell carbonated drinks provided by Pepsi (except in some countries, such as Japan and Korea, where KFC sells Coca-Cola).

Origin:

In p>1931, Harlan Sanders, the founder of KFC, opened a restaurant in his hometown of KFC, USA. During this period, Sandoz devoted himself to studying the new method of fried chicken, and finally succeeded in inventing a secret recipe composed of eleven spices and unique cooking techniques. Its unique taste was well received by customers, and the restaurant business was booming day by day, and the secret recipe has been inherited to this day. In recognition of his contribution to his hometown, KFC awarded him the honorary title of Colonel Sanders. Colonel Sanders, dressed in a suit, with white hair and goatee, has become the best symbol of KFC's international brand.

Honor:

In June 2117, the "2117 BrandZ Top 111 Most Valuable Global Brands" was published, and KFC ranked 81th. Since February 7, 2118, most KFC outlets in the UK are still closed. Of the 911 local stores, as of February 21th, 562 were still closed, and the number of closed stores reached a peak of 646 on the evening of February 8th.

in the top 511 brands in the world in 2118, KFC ranked 129th, and in October 2119, Interbrand ranked 93rd in the top 111 brands in the world.

on August 25th, 2121, due to the consideration of personal hygiene during the epidemic, KFC decided to stop using the advertising language "finger lickin' good". This classic advertising slogan has a history of 64 years.

Team spirit:

KFC advocates team spirit and the enthusiastic participation of every employee, and is committed to providing employees with perfect training, welfare protection and development plans, so that each employee's potential can be fully exerted. It is for this reason that more and more outstanding young partners come to KFC. As one of the largest and most successful fast food chain enterprises in the world, one of the secrets of KFC's success is: always open the door to young people who are full of vigor and dare to challenge themselves, and pay attention to the training of employees to encourage them to grow together with KFC.

KFC's success stems from the efforts of nearly 911,111 employees around the world in Qi Xin. Around the world, KFC always puts customers' needs in the first place, so that customers can enjoy all kinds of high-quality catering and feel the most cordial first-class service and dining environment.