This year's Mid-Autumn Festival will no longer be alone, and will come on the same day as the 11th National Day, which is bound to become one of the most important festive marketing campaigns for branded businesses in the second half of this year.

Next, we have compiled a list of different types of Mid-Autumn Festival-themed creative campaigns, hoping to inspire you.

1/ Gorgeous Mooncake House

The flash mob was styled as a giant Gorgeous Mooncake Box, with Chinese elements combined with neon lights to create a strong retro Hong Kong style. Once consumers enter the mooncake box, the silhouette will be projected onto the moon curtain, and they can later view their mid-autumn reunion photo via H5.

2 Tmall Super Category Day Moon Night Young Fantasy Market

Last year, Tmall Super Category Day united with major brands to break the subgenre, cross-border co-branding, and create a "Moon Night Young Fantasy Market" for young people on the West Lake.

Cross-border trend workshop: by the moon cake brands cross-border gift box trend, to create a cross-border puzzle tide workshop, but brought a new cross-border sparks.

Phantom Mooncake Dining Bar: Walking into the light and shadow world of this almost teamlab immersive space is like walking into a colorful dream world.

Tide Play Light Puzzle LIVEHOUSE: Dazzling neon lights of tape recorders are a perfect combination of retro style and new wave style.

Planet Solo: a fun collection of mini tents with different themes exclusively for participants.

In addition to the bazaar activities, the organizers have set up an oversized stage in the middle of the venue, where live electro-rock will be played every night.

3/Mid-Autumn Night Drink Xi Wine

Guizhou Xi Wine planned a series of promotional activities around the theme of "Mid-Autumn Night, Drink Xi Wine" during last year's Mid-Autumn Festival to strengthen the association between Xi Wine and the traditional festival. Through social marketing, the company used high-speed rail reunion activities and themed flash stores in three locations to build momentum, which ultimately led to the "Drunken Moon Appreciation Walk" event.

Moon photo zone: choose different levitating characters with the assistance of staff and participate in the levitating moon photo; travel through the Guanghan Palace: through the big screen, interactive dress-up, and free printout of the photo.

Challenge 1988: the challenger once pressed out the number of seconds for "19.88", that is, the challenge is successful, the successful challenger can get a flat Xi wine; Ancient Chapel Moon: the audience to participate in the production of lanterns and bookmarks handmade, the production of the completion of a pass can also be obtained after the seal.

4/Shio Plaza

"Jubilee Moon Palace" Theme Exhibition

The site is divided into four main areas, namely, the Moon Palace, the Maple Rest Garden, the West Building Moon Pavilion, and the Haunted Autumn Breeze Hall.

There is also the Mid-Autumn "Lantern Viewing and Maple Appreciation" 15-meter ancient alley promenade with maple trees, providing convenience for consumers who want to take a break on site.

Of course, the above mid-autumn activities are only the " tip of the iceberg " more activities in the form of their own to " activity line " official website to see, activity line gathered more than 50 types of activities, including entrepreneurship, Internet, science and technology, investment and financing roadshow, The event is organized in more than 50 types of activities, including entrepreneurship, Internet, technology, investment and financing roadshow, industry summits, design, sharing sessions, salons, parent-child, outdoor, TEDx, public welfare, music performances, fashion, open classes, etc.