Now a lot of big companies because of trademark problems, may be and some small businesses have some friction, may also be back, store big bully suspected. Some time ago, Haidilao sued the seabed fresh, even if the two business content is different, the same will cause disputes. Although the lawsuit to the bottom of the fresh and end, in order to avoid follow-up problems, the bottom of the fresh or take the initiative to remove the name, replaced by the bottom of the fresh.

This time there is a similar lawsuit, a store located in Zhengzhou, Henan Province, selling doughnuts net red store, also known as today's doughnuts fire. This time by people sued, but also really not at all wrong. Whether it is, the vocabulary of the advertisement, as well as the decoration style of the store, bump off there are some other brands. At present, today's headline has sued this store, and the case is currently under trial. This time, today's headline applied for behavioral preservation, characterized as trademark right ownership. This case has long been in court, the verdict has not been released.

With the help of this wave of operation, this store is really on fire, many people are even more famous. With the help of this fire, this store has been on fire for some time. After all, regardless of whether the doughnuts are good or not, but just with the content of the store, so that everyone is really quite impressed.

But the corporate saying is the meaning of today's doughnuts, that is, today's doughnuts, the company applied for registration, but also tomorrow's doughnuts, but also applied for the cake more and more blocks, today's soybean milk hand pie and other trademarks. This enterprise gives people the feeling that really is some evening big names, like today's headlines, fast hands, Pinduoduo, how to feel suspected of touching the porcelain ah!

This kind of hype, a short period of time to bring a lot of benefits, but itself has a lot of hidden dangers. First of all, it is easy to attract some infringement lawsuits, for the long-term development of the enterprise, is not good. After all, there is no characteristic enterprise culture, it is difficult to develop too long. Being sued in court by today's headlines, I'm afraid that is the first step, the next does not rule out that there will be other enterprises will be sued, even the type is similar. If the real operation, this possibility is not absent. Enterprises want to earn profits, the mood is understandable, but also to pay attention to the proper method.