With the more and more expensive tickets for tourist attractions, people begin to pay attention to whether the tickets for a tour are worth it, not the most expensive, but more expensive. The following are the ten most expensive attractions in China:
The first place is the Yarlung Zangbo Grand Canyon in Tibet, with ordinary tickets to 270 yuan and package tickets to 680 yuan. The Yarlung Zangbo River is rich in tourism resources, and hiking in the Yarlung Zangbo River Grand Canyon is the most difficult hiking adventure route in the world. The second place is Hengdian Film and Television City, Dongyang City, Zhejiang Province, which is called "Hollywood in China" by American Hollywood magazine. Ordinary ticket is 255 yuan, and unified ticket is 420 yuan. The third place is Zhangjiajie, which was called the first national forest park in China in September, 1982, and was also listed on the World Natural Heritage List by UNESCO in June, 1992. The ticket is 245 yuan. The fourth place belongs to Huangshan Scenic Area, and the ticket is 230 yuan. The fifth place is Xixiakou, Weihai, which is a joint ticket for three scenic spots, and the joint ticket for Chengshantou Scenic Spot, Shendiaoshan Wildlife Nature Reserve and Motianling Scenic Spot totals 230 yuan.
Jiuzhaigou is the sixth most expensive scenic spot in China. Jiuzhaigou is a national key scenic spot, which is listed in the World Heritage List and has the reputation of "fairy tale world". Tickets to 220 yuan. The seventh place is Potala Palace in Tibet, with tickets to 200 yuan. The eighth place is Huanglong Scenic Area, with tickets to 200 yuan. The ninth place is Qufu Sankong, and the normal ticket is 200 yuan per person. The last one is Wuyishan, which implements the one-vote system, and the ticket is 140 yuan. These are the ten most expensive scenic spots in China.
Many people feel helpless when talking about the ticket prices of scenic spots after the May Day holiday. It is understood that the ticket prices of scenic spots in China have risen by 2 0% to 60% on average, 10% of the tickets for scenic spots have risen above 200 yuan, and the tickets for Huangshan in Anhui to 230 yuan and Zhangjiajie in Hunan [1.32% fund research report] are 258 yuan.
Domestic attractions are expensive, how much do you charge for foreign attractions? The data shows that the per capita income of many countries is higher than that of China, but the ticket prices of scenic spots are very cheap. For example, tickets for Mount Fuji in Japan and Halla Mountain in South Korea are free. Tickets for the famous French Eiffel Tower and the Indian Taj Mahal are only 40 yuan and 10 yuan respectively.
It seems that tens of dollars, one hundred or two hundred dollars are not very expensive, but if you calculate it carefully, you will be surprised. Take the ticket prices of Potala Palace in 200 yuan and Tibet as an example. The per capita monthly income in China is about 2,000 yuan, which accounts for 10%. Looking at the United States, the more expensive ticket for Yellowstone National Park is 150 yuan, and the average monthly income of Americans is 19800 yuan, accounting for 0.08% of the ticket. The price-income ratio of China people on a scenic spot ticket is 125 times that of Americans.
How much do you know about the ticket prices of foreign scenic spots?
Italy: Ticket revenue is turned over to the national government, and the management of tourist attractions is very strict. After the ticket income is turned over to the state finance, it will be withdrawn from the state treasury.
Finland: issue lottery tickets to support museums Finland raises funds by issuing lottery tickets to support museums to reduce ticket prices.
Egyptian: The ticket price of China people is only one tenth of that of foreigners. In Egypt, when China people visit various scenic spots and parks, the ticket price is usually only one tenth or even one twentieth of that of foreigners.
Japan: Most scenic spots are free. Japan is a place with high prices, but the price of visiting tickets is not expensive. Most scenic spots are even free.
France: Low-priced tickets improve national quality. The ticket prices of French tourist attractions are basically below 10 euros. The government hopes to enrich people's cultural life to the greatest extent, improve people's quality and attract more foreign tourists.
Russia: Caring for the Vulnerable Groups In Moscow, most scenic spots are free for preschool children, disabled people, family members with many children and veterans of World War II.
"Look down on the scenery", a newly labeled famous tourist attraction in China, contains a sigh in banter. What makes people in the industry lament is how to truly realize the transformation and upgrading of the connotation and extension of China tourism after the "ticket economy" has been widely questioned.
Statistics show that nearly half of the national 130 5A scenic spots (excluding Hong Kong, Macao and Taiwan) (off-season) have ticket prices exceeding 100 yuan. Only 22% of the highest-ranked scenic spots in China have lower ticket prices than 60 yuan this year.
"It is a business model for scenic spots to rely on tickets. In the stage of tourism development with "big input and big output", it is necessary to get "high return" through "high entrance fees", explained Professor Wang Degang, director of the Department of Tourism Management of School of Management, Shandong University. "The ticket price problem can't be yelled at when the price rises, and the social reward mechanism is missing. The scenic spot operators must make up for it through price increases."
In 2007, the National Development and Reform Commission issued a notice stipulating that the frequency of ticket price adjustment in tourist attractions should not be less than three years. /kloc-In the past 0/0 years, the ticket prices of tourist attractions regarded as China's local economic resources have been raised several times: Huangshan Scenic Area was raised three times in 2002, 2005 and 2009, and the tickets in peak season rose from 80 yuan to 230 yuan; In 2005, the ticket price of Zhangjiajie [1.32% fund research report] Wulingyuan core scenic spot was raised from 158 yuan to 245 yuan; 200 1, the ticket of Mogao grottoes was raised from 66 yuan to 80 yuan, and then to 160 yuan; The once-free Taierzhuang ancient city scenic spot in Zaozhuang has been adjusted several times, and it is stipulated that the fare will be increased from 100 yuan to 160 yuan from April this year. ...
According to industry insiders, the increase in the operation and management costs of scenic spots, coupled with the lack of effective social supervision, local governments regard ticket revenue as one of the important sources of finance, resulting in a rapid increase in tickets.
"At present, the six-day tour of major scenic spots in Jiangxi, such as Jinggangshan, Lushan, Wuyuan, Sanqingshan and Longhushan, launched by travel agencies, including meals, room rates, transportation fees and tickets, does not exceed 2,000 yuan, but the fees for scenic spots tickets, ropeways and environmental protection sightseeing bus exceed 1000 yuan, accounting for more than half of the total tourism expenses." Jonathan Zhu, general manager of Jiangxi Longxing Tianxia Travel Agency, said helplessly that the operating pressure of travel agencies is great.
At the beginning of this year, The Economist magazine compared the ticket prices of scenic spots in many countries through the "Big Mac" informal economic index. This indicator is compared horizontally with "the number of Big Macs that can be bought locally at the ticket price of scenic spots". The indices of the representatives of the Louvre, the Kremlin and Mount Fuji are 2.87, 2.47 and 0 respectively (free admission). Huangshan Mountain, Yarlung Zangbo River Grand Canyon and Zhangjiajie are14.94,270, 15.438+0 respectively.
Jonathan Zhu said, "But in countries and regions with developed tourism, tickets for scenic spots are very low or even free. Tickets are lower, tourists' acceptance is higher, and the popularity and reputation of scenic spots are also improved, thus bringing more passengers and driving the development of tourism-related industries such as hotels, restaurants and transportation. "
"If the scenic spot is a public resource, it cannot be completely priced by the market." Wang Degang said that if the government can repay the scenic spot through the transfer payment of local finance, it can establish a reasonable redistribution mechanism of tourism interests through the balance of government finance.
Hangzhou West Lake has become an example. From June 5438+ 10, 2002, Hangzhou began to open the park around the lake free of charge, making the West Lake Scenic Area the only and the first 5A-level scenic spot in China without admission. Free Opening/KLOC-In the past 0/0 years, it is conservatively estimated that the ticket revenue has decreased by more than 200 million yuan, but Hangzhou has benefited more. Before the West Lake was opened for free, Hangzhou's total annual tourism revenue was 54.9 billion yuan, reaching 1 19 1 billion yuan last year.
Chen Guozhong, president of Shandong Tourism Planning and Design Institute, also believes that whether the ticket pricing is reasonable at this stage depends on whether the scenic spot tourism is value for money and whether it meets the affordability of most tourists. What China tourism urgently needs to solve is the problem of industrial cooperation and how to improve the comprehensive income of scenic spots.
From the end of February 20 1 1 to the end of June 20 1, Jiangxi 7 1 key scenic spots jointly launched a free ticket month to stimulate the off-season market in a "collective free ticket" way. According to the data, although the tickets for tourist attractions are exempted by about 1 1 billion yuan, the income of transportation, hotels, restaurants and entertainment industries is nearly 6 billion yuan.
"The focus of tourism reform should be to develop tourism management resources. Tourism should change from "ticket economy" to "industrial economy". If we keep an eye on tickets, do not pay attention to finding new alternative income growth points, and blindly develop scenic spots by raising ticket prices, tourism will enter a' dead end'.