Cover: Xi 'an Restaurant, the master of Huluji Shaanxi cuisine
1. Inheriting the cultural advantages of Shaanxi cuisine with a long history and profound connotation, and enhancing the attraction of Shaanxi vegetable market
There is a saying that "Chinese civilization sees Shenzhen in ten years, Shanghai in a hundred years, Beijing in a thousand years and Shaanxi in five thousand years". I understand that Shaanxi has almost all the cultures before the Tang Dynasty, so a glimpse of Shaanxi shows the whole picture of Chinese civilization. Then extended to the food culture, although it is integrated and absorbed, it is based on the "neutralization" emphasized by China's traditional food culture and has never deviated. Therefore, the food culture before Tang Dynasty should be the representative of China's traditional food culture, and Shaanxi cuisine, which is blessed by history, is naturally one of the sources of China's food culture.
the more traditional and original culture it is, the more it can arouse people's attention and arouse people's interest in inquiry and understanding. The same is true for food culture. Over the years, Xi 'an Restaurant has excavated and sorted out nearly 81 traditional Shaanxi dishes, most of which are accompanied by allusions and legends, and the arranged banquets are also a reflection of Chinese culture. For example, the imperial banquet in the prosperous Tang Dynasty and the palace longevity banquet reflect the court culture of the Tang Dynasty, the Shaanxi-style snack banquet reflects the folk culture of Shaanxi, and the eight scenic banquets in Chang 'an are based on the natural landscape of Shaanxi, combining diet with landscape. These banquets, which reflect culture and history, are favored by business and tourist guests in their daily operations. April and May are the golden months for exhibitions and tourism every year. During this period, the income of various cultural theme banquets in our store accounts for 71% of the total income on average. Every year, we receive many orders from foreign tour groups, and tourists will come to our store to taste delicious food that can reflect the food characteristics of Tang Wenhua, China. This kind of experiential catering culture consumption has shown more and more trends in business. This reminds me of the "air cultural experience tour" once launched by Eastern Airlines, and the "Shaanxi and Xi 'an Cultural Tourism Week" was the first activity on the plane. In my opinion, this example also shows that cultural consumption is getting more and more attention from the market. Therefore, for Shaanxi cuisine, which is famous for its long history, its long history is a treasure for us to explore. With exquisite dishes coming out of books and historical records, people will have a more comprehensive understanding of Shaanxi cuisine, and more people will be conquered by its cultural charm.
second, give full play to the unique technical advantages of Shaanxi cuisine, and promote the innovative development of Shaanxi cuisine
Shaanxi cuisine combines the aura of heaven and earth and adopts the essence of the sun and the moon. The prosperous Tang Dynasty is the heyday of the development of Shaanxi cuisine in history. During this period, the Shaanxi cuisine system has tended to be perfect. Not only are there many varieties, but also cooking techniques are diverse. Make good use of steaming, stewing, stewing, simmering, simmering and other techniques. These techniques, even from the point of view of today's nutrition, are very scientific and advanced, such as steaming, stewing, boiling and baking, which are all conducive to the preservation of food nutrition. Like "warm-mixed shredded waist", it is known as the unique housekeeping dish of Xi 'an Restaurant. It uses the "pan" cooking method that Shaanxi chefs are good at. The chef should not only cut the soft kidney into sheets as thin as paper, but also cut these sheets into filaments, and there should be no knife connection or broken knife when cutting. The cooking process goes through two processes: soaking in water and warm mixing, which are natural and complement each other. The soaking time of shredded waist is too short to remove the fishy smell, and the soaking time is too long, which does not meet the requirements of crispness and tenderness. When mixing, pour hot oil on the garlic paste and quickly cover it, so that the garlic flavor and the waist silk flavor can be organically integrated. It is precisely this precise mastery of water temperature and cooking skills that can achieve crisp and tender waist silk, fresh and fragrant taste, and at the same time, it will not destroy the nutritional components of dishes. There are many Shaanxi dishes similar to warm-mixed shredded loin, such as gourd chicken, three-skin shredded pork, and hoof soup, which are all well-made, exquisite, delicious, and rich in connotation, reflecting the elegance of Shaanxi dishes and being able to hold the table when served.
Shaanxi cuisine has a "popular" side, such as baked white meat, steamed meat with lotus leaf powder, braised chicken with chestnuts, steamed bad meat and other dishes from the people, which are delicious, fresh, fragrant, sour and spicy, and are most suitable for the tastes of local people, so they are very popular at wedding banquets and family banquets. In recent years, we have been deeply involved in folk collection, which has restored a number of Shaanxi-style home-cooked dishes, such as braised pork and rice with golden skin, stewed three delicacies, and roasted belly pieces. In addition, we continue to innovate and introduce innovative dishes such as beef tendon with red oil, steamed mutton with powder, fried meat in hometown and mutton tendon with flavor, which has enriched the folk basic system of Shaanxi cuisine.
Shaanxi cuisine is not only elegant, but also popular, which makes it a wide market at any level. In national and even world cooking competitions, the charm of Shaanxi cuisine has attracted peers again and again and conquered the judges. In previous national competitions, Xi 'an Restaurant won 21 dishes and five kinds of Shaanxi-style banquets. Among them, the shark's fin in Datang basin, gourd chicken and flavored mutton tendon won the gold medal in the 7th Food Festival of the 2nd Food Expo, and the China Famous Banquet in the prosperous Tang Dynasty. The Dragon and Phoenix Chengxiang Wedding Banquet won not only the "Golden Wedding Banquet Award" but also the highest award in the industry at the 8th China Food Festival. What is even more gratifying is that in 2116, when the World Cooking Competition was held in the World Chefs' Federation, China, the only representative of the enterprises selected by the China Cooking Association, participated in the competition, and the produced chrysanthemum cod won the bronze prize, which was the first time that the China team won the prize in this competition. It proves that the cooking technology of Shaanxi cuisine has reached the height and standard of standing in the world cooking altar, so its "speed-up" development will be a natural thing.
3. Grasping the unique advantages of Shaanxi cuisine, such as outstanding noodle art, simplicity and elegance, and enhancing the image of the cuisine
Snacks are an important part of Shaanxi cuisine. Among the major cuisines in China, none of them can compete with the dishes on the same stage without being inferior, while Shaanxi snacks can say "I can".
The Shaanxi-style snack banquet, which is composed of Shaanxi famous snacks, is one of the most famous banquets in Xi 'an Restaurant. Snack banquet was formed in the 1981s, and it has been perfected several times. Now it can be said that it has reached the realm of gourmet art in terms of variety taste, modeling and container, and it is a combination of fashion and classicism, which sets off the beauty of culinary art.. This kind of beauty is not only the embodiment of the wisdom of the chef in Xi 'an restaurant, but also the embodiment of the simple and elegant artistic temperament of Shaanxi snacks themselves. Bubble oil cake, named after the wind in Tang Dynasty, means that the bubbles on its cake body are as thin as cicadas' wings and melt when the wind blows. This rare snack, which originated from the "Shaowei Banquet" in the Tang Dynasty, has been lasting for thousands of years and is one of the representatives of Shaanxi snacks.
Shaanxi snacks, whether from court or folk, elegant or simple, are memorable after eating. The Czech President visited Xi 'an, during which he made a special trip to the restaurant to eat snacks. Later, we learned that this was not an official arrangement, but that the President himself learned that the flavor snacks made by Xi 'an Restaurant were delicious through the Internet, so he went all the way to the restaurant to taste delicious food. After tasting, the president was very satisfied. This reminds me of a story I read in the writings of Mr. Wang Zihui, an expert in Shaanxi cuisine research, about Ms. Chen Xiangmei coming to Xi 'an in the early 1991s. Before she came to Xi 'an, she specially proposed to eat Shaanxi local dishes on the phone, and then the restaurant chef made special snacks for her. Ms. Chen ate very happily and said, "This is my wish to come to Xi 'an several times, and it finally came true today."
Different people have such expectations and satisfaction with the same special snacks, which shows the charm of Shaanxi snacks. I think this is the advantage of Shaanxi cuisine, and snacks will be a powerful force to show Shaanxi cuisine's personality and promote its promotion and development.
after nearly 81 years of rapid development, Xi' an restaurant has become an international famous restaurant integrating catering, accommodation, entertainment, shopping, business, tourism and video production, a national top 111 catering enterprise, a national super-class restaurant and a five-a China green hotel.
since the establishment of Xi' an restaurant in 1929, although there have been several business twists and turns and fierce debates on the direction of operation, fortunately, the main line of Shaanxi cuisine has finally been preserved. As it turns out, Xi 'an Restaurant has not given up Shaanxi cuisine, and Shaanxi cuisine has also given the enterprise rich returns. This is the embodiment of the vitality of Shaanxi cuisine. Xi 'an Restaurant now serves more than 211 kinds of dishes. Among them, there are nearly 81 kinds of traditional famous dishes and characteristic Shaanxi dishes, and more than 121 kinds of innovative Shaanxi dishes. Ten famous traditional dishes, such as gourd chicken, warm shredded loin, three-skin shredded pork and fish in milk soup pot, are the dishes of the restaurant and the most well-known Shaanxi cuisine varieties. Guests who come to the restaurant must order at every table. Among the traditional Shaanxi dishes, hot and sour pork belly soup, baked white meat, elbow with handle, camel's hoof soup, monkey with hat, etc., are quite popular with customers. Among the innovative Shaanxi dishes, the sales of shark's fin in Datang basin, goose web with sea cucumber, meat crab with pepper and shredded squid with shellfish tip are also in the forefront. These dishes are the support points of restaurant management, which have created good economic benefits for the restaurant and made the enterprise's benefits grow steadily year after year.
No matter from the business figures or the feedback from the market, we can really feel the strong market attraction of Shaanxi cuisine. Shaanxi cuisine is an important organizational part of Shaanxi culture. It is not only a business card of urban culture, but also a belonging of people's emotions. People from other places eat Shaanxi cuisine to understand a culture, while locals eat Shaanxi cuisine to entrust a nostalgia. Even if customers come just to eat their fill, Shaanxi cuisine will never let the newcomers down. Its mellow taste often leaves diners with endless aftertaste and lingering thoughts.