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Camping Economy
What is Camping Economy
As the name suggests Camping Economy refers to the new business derived from camping such as sites, facilities and so on. The new economy is a form of income generation from camping in parks, RV camping, beach camping, star camping, and a variety of unique camping styles - a "new economy" that has emerged, especially on weekends and long vacations, in contrast to the traditional superstore, tourism, food and beverage, and apparel industries that have been struggling to keep up with the demand for camping.
A tent, a folding chair, a canopy, an open space, a table of food, with these, basically can be organized to go on a "camping". In the past two years, the rapid rise of the camping economy. Relevant reports show that in 2021, the domestic camping economy market size is growing rapidly, with a growth rate of 78% market size of 29.9 billion yuan: the growth rate is expected to reach 18.6% in 2022, the market size of 35.46 billion yuan. With the national and local campground development for the support of various policies to encourage the introduction of camping industry ushered in a golden period of development.
A tent, a folding chair, a canopy, an open space, a table of food, with these, you can basically open up a "camping". In the past two years, the rapid rise of the camping economy. Relevant reports show that in 2021, the domestic camping economy market size is growing rapidly, with a growth rate of 78% market size of 29.9 billion yuan: the growth rate is expected to reach 18.6% in 2022, the market size of 35.46 billion yuan. With the introduction of national and local support and encouragement policies for the development of campgrounds, the camping industry has ushered in a golden period of development.
The boom in exquisite camping has also boosted sales of camping supplies in offline stores. Dicayi Shenzhen regional general manager Lai Xiaochun said, "In Shenzhen, for example, compared to 2019, our tenting products (sales) in January-May this year reached 130% growth, the same tenting peripheral products (sales) growth is even more impressive, reached 360% growth.
Camping culture is in its infancy, there are shortcomings with the average annual income of China's residents year by year growth and changes in consumer attitudes, tourism consumption is increasingly personalized and diversified. However, China's camping culture is still in its infancy, and there are some deficiencies in the policies and facilities of camping camps.
Compared with Europe and the United States and Japan and South Korea, China's camping culture is still in its infancy. "Support is not perfect, under normal circumstances, if there is this campground, there must be external power garbage collection and storage, including sewage discharge, but these we do not have at present, the most we can do now is to provide the development of lawn campgrounds there is still a long way to go.
The future of the camping market is promising although there are still some problems in the camping market, but this huge market is indeed promising. Institutional data show that last year, China's camping market size of about 700 billion yuan, the annual growth rate of 40%, is expected in the next 5-10 years the market size will reach 2 trillion yuan: the number of domestic camping 360 million people, including exquisite camping accounted for 20% of the total number of camping people concentrated in the age of 21 years old -45 years old, to the younger generation and the young family is dominant.