Sales is the same concept as marketing. \x0d\ Hotel marketing is a kind of marketing, but also an important part of hotel business activities. It begins before the hotel provides products and services, and focuses on the needs of guests and ways to promote the growth of the hotel's clientele, and is dedicated to developing the potential of the hotel market and enhancing the hotel's revenue. Marketing involves meeting the needs of the guests of the product, throughout the circulation from the hotel to the guests of all business activities, and ultimately enable the hotel to achieve its pre-determined business objectives.　　Organizational Marketing Hotel marketing is organized and carried out in the following ways:\x0d\ 1. Delineate the sales area and scope. The marketing manager cooperates with the sales staff to delineate the area and scope of sales, in the form of packages, and actively guides the sales staff to expand the sales surface, the distribution of sales area and scope should be allocated according to the sales potential of the regular customers,\x0d\ the geographical location and category of customers. \x0d\ 2, set sales targets. The marketing manager sets sales targets based on the hotel's sales objectives and policies. Sales targets are divided into quantitative and qualitative targets. Quantitative indicators are: Hotel Marketing Management Ideas \x0d\ (1) the number of sales, such as the number of days of room sales, food and beverage sales, the average room rate, sales revenue and so on. \x0d\ (2) Number of sales, the number of sales visits that should be made per day or per month. \x0d\ (3) Indicators and control of sales expenses, the monthly sales expenses involved in the sales staff, such as transportation and hospitality expenses. \x0d\ Due to the different potential of customer demand in each salesperson's sub-division, it is important to determine the quality standards of sales while stipulating the number of sales to be achieved by the salesperson. The quality standards are the salesperson's knowledge of the product and sales, the effectiveness of the sales visit, the salesperson's work attitude, work ability, and the relationship with the customer. \x0d\ 3. Evaluation of the salesperson's performance. Sales managers should take appropriate ways to understand and obtain information on the achievements of sales staff work, develop sales staff monthly sales report rules, understand the sales situation, timely feedback sales information. \x0d\ 4, make up a reasonable organization. Marketing Department according to the hotel customer's geographic location and category of comprehensive consideration, the organization of sales staff according to geographic location division of sales, reduce road time, improve work efficiency. According to the current development of the hotel, hotel marketing should actively explore the potential of the hotel products, increase the attractiveness of the products, attract guests to consume and recruit business.　　Product combination Hotel marketing can be based on the sales requirements of the enterprise, for the different needs of guests to develop a variety of popular combination of products to attract guests, the existing combination of products in the form of: \x0d\, song and dance entertainment activities. \x0d\ (2) conference combination products. Conference combination products include the use of conference halls, meeting breaks to supply snacks coffee, working meals during the meeting, provided at a discounted price of one package per person. \x0d\ (3) Family accommodation combination products. In the form of double rooms for the whole family, free extra beds for children staying with their parents, childcare services, free use of recreational facilities for children, and children's menus in the restaurant. \x0d\ (4) Honeymoon vacation products. Honeymoon vacation products are only available to newlyweds, and generally require beautiful and peaceful rooms as well as some special services, such as a beautifully furnished cave, free American breakfast in bed, free champagne, flowers and fruit baskets in the room. \x0d\ (5) Wedding combination products. These products are mainly for the local residents market, combined with the form of wedding consumption, to adapt to the psychology of consumption, emphasizing the festive atmosphere, to attract consumption: the product portfolio content has a luxury level of Beijing-style or Cantonese-style feast, the free provision of soft drinks throughout the room, the four-tier exquisite wedding cake a wedding cake to flowers and double happiness banners to grandly decorate the wedding hall, according to the specific requirements of the creation of the wedding atmosphere, play the wedding marching song, the wedding room, the night of the wedding candles Free bridal suite, flowers, fruits and champagne, free American breakfast delivered to the guest room. \x0d\ (6) Weekend combination products. Weekend combination of products can attract guests in the week after work, to rest and entertainment, and therefore need to plan and organize some entertainment and sports activities: such as the holding of weekend parties, weekend acrobatic performances, etc., will be recreational activities coupled with the hotel room and board services into a combination of inexpensive package products. \x0d\ (7) off-season vacation products. In the business off-season to a week, ten days of accommodation plus meals at a package price to provide guests. At the same time, in order to attract guests, it is also necessary to plan and organize entertainment activities for guests to enjoy free of charge. \x0d\ (8) Special event combination products. The development of this type of combination of products requires creative and factual thinking on the part of the marketing staff,\x0d\ designed both novel and economically and sales viable products, which can be organized using existing facilities and services, such as table tennis, tennis, bowling tournaments and other activities to enhance the reputation and image of the hotel.　　Planning publicity Hotel marketing in addition to the development of new products, new activities and projects, but also to introduce a unique way of publicity to attract customers, which should be in the advertising and planning to promote more articles. \x0d\ (1) can choose television, radio, newspapers, Internet and other media, regular reports on the hotel's newly launched special dishes, room environment, activities and projects, to improve the guests' sensory impression of the hotel. \x0d\ (2) Use trade magazines, newspapers, travel itinerary brochures, guides, advertising flyers, direct letters, etc. to publicize the hotel's products. \x0d\ (3) To invite well-known performances to grow in strength, enhance the impact of the surface, to create hot spots of consumption of the hotel, such as inviting the organization of provincial and municipal modeling contests, fashion shows; large-scale song and dance instrumental music performances and other promotional methods. \x0d\ (4) Designed to launch a beer festival, dishes to appreciate the way to improve hotel consumption, increase efficiency. \x0d\ Hotel marketing should not be limited to a stage, stuck in a mode, addicted to a state, it must be the most keen, the most advanced, the most unique sense of smell senses to create and design the best business model suitable for the development of hotel operations, so that the hotel business is more perfect, advanced and unique, not to lose in the fierce competition in the hotel industry.