In 2015, the concept of "Internet +" began to prevail.
Chai Yong, who was going through a period of entrepreneurial transition, chose to enter the market with the model of "Internet + pension industry", founded Shanghai He Yong Information Technology Company, and in the same year, founded the Shanghai Lao You Ji Wisdom Service Center for the Elderly (hereinafter referred to as "Lao You Ji").
"From a long-term perspective, the elderly is a very demanded market, but not pure business. In his view, the combination of sentiment and business is a major feature of the operation and development of the "old friends".
Under this concept, "Old Friends" for the elderly to carry out three major businesses.
First, we provide meals for the elderly.
The old friend will 365 days in the morning, noon and night uninterruptedly for the elderly in need of door-to-door service, docking the appropriate restaurant, to provide safe and nutritious meals, to the elderly agreed to the price of meal assistance. In addition, the "old friend" for the special needs of the elderly, has added fruit, medicine delivery and home care and other convenient life services, to solve the problems encountered in the life of the elderly.
Secondly, the launch of time banking.
"Times are changing, and technology may alienate the elderly from society, but we believe that more and more young people will be willing to devote themselves to the cause of the elderly and make their own contributions to society." Chai Yong said, "old friends" in the call for young people to join the public welfare at the same time, but also in the construction of their own volunteer service system, the establishment of a time bank. Volunteers can receive rewards such as skills training, scholarships, and membership in Lao You Ji's private non-government organizations through public service actions.
In terms of the service system, "Old Friends" sends college volunteers to the community to teach the elderly to use cell phones, the Internet, and other issues related to intelligent life; and to solve the problem of cognitive disorders due to the lack of elderly people's hands to use their brains and other recreational activities, which leads to the problem of the rejuvenation of the cognitive patients.
In addition, the "old friend" for low-risk but need to accompany the elderly medical services to provide companion services, for volunteers to provide professional companion training, in order to provide warm companionship for the elderly at the same time, but also allows the elderly to be more professional and safer care.
Finally, as a third party, we evaluate the organizations that provide services to the elderly.
The Old Friends of the Elderly evaluates and supervises the relevant elderly service organizations in the community through third-party evaluation, in order to strengthen the supervision of the elderly service organizations in the community, to promote the learning of different elderly service organizations in the community, and to promote the service content, environment, and service personnel in the different elderly service organizations, as well as to improve the quality of service. The company's management and service level of community-based elderly service organizations can be enhanced by continuous improvement in the provision of service content, the setting of the environment, and the arrangement of service personnel, so that the elderly can enjoy better services and have a better life in old age.
In addition to the above three major businesses, "Old Friends" also helps to solve, receive some other elderly services, such as elderly services consulting, elderly services for.
Over the past four years, "Old Friends" has also developed into a social enterprise for the elderly, covering meal preparation, accompanying clinics, senior university services, etc. The company will continue to support non-profit public welfare organizations to operate the public welfare part of the operation through the profit of the service projects.
In 2018, the daily delivery volume of "Old Friends" exceeded 200 meals, and nearly 2,000 elderly people who dined on the phone and door-to-door visits, and there were zero delivery accidents.
Until now, the customers of "Lao You Ji" cover more than 5,000 elderly people in 35 streets and towns and more than 700 communities in Shanghai, and it provides door-to-door services for the elderly in need in the morning, noon and night 365 days, and provides nearly 1,000 public welfare services for the community to help the elderly every year. The cumulative number of student volunteers involved reaches more than 30,000 people. The project has won seed round financing from the government's guidance fund and the top 4 of the 2018 "Star of Social Innovation" Shanghai Competition, the top 10 of the 2018 Chivas Yudao Global Social Entrepreneurship Competition in China, the top 10 innovative projects of the 2018 Begonia Blossom Cup Innovative Services for the Elderly Competition, the national silver medal of the 2018 Star of Social Innovation, and the top 10 of the 2018 Fifth Comprehensive Services for the Elderly Competition. Service for the Elderly Competition Top 10.
Chai Yong believes that changes in the age structure of the population have driven the development of many industries, and one of the typical ones is the elderly care industry. The more aging countries are, the more likely the senior care industry is to see high growth.
According to statistics, as early as 2010, the consumption scale of China's elderly population has reached about 100 billion yuan, and at present, the number of elderly people in China has exceeded one hundred million, however, the pension industry is scattered and sloppy, the market exists in the majority of small and medium-sized enterprises and individual households can not be profitably, the supply side of the quantitative and qualitative deficits, the future innovative enterprises provide a wide range of opportunities for the development of the industry.
Chai Yong believes that this also gives "old friends" the opportunity to develop.
LaoYouJi" defines itself as a "home service assistant based on the 15-minute senior living service circle logistics system", and through the "fusion of catering + delivery + public welfare + community The combination of "integrated dining, distribution, public welfare, community building, standardized services, and vertical pension operations" is a single point of breakthrough.
Chai Yong said, "old friends" choose to new retail perspective into the home care services, so that the service is more cost-effective, but also to break through the original pension industry predicament, through the actual case has proved that can be replicated in large-scale operation.
According to its disclosure, the current "old friends" source of income mainly from the distribution costs of income, to help the restaurant publicity and design of meals rebate fees, as well as the cooperation of health care companies such as the recommendation of long-term care insurance. According to the plan, "Lao You Ji" will cover 40 streets next year and achieve break-even.
At present, the "old friend" is preparing for a new round of financing, plans to finance 5 million to cede 15% of the shares, mainly for marketing and promotion of the team, the product and brand upgrading.
After the existing business system to replicate the promotion, "old friends" is ready to establish a niche area of regional first channel construction, and in a year, focusing on the combination of health care in the field of traffic cash business test, the new health care business unit, out of Shanghai, to the expansion of multiple regions.
Editing | Jinna Wu
Proofreading | Princess Prince