It's from Write It and Sell It.

It is subtitled: 111 writing methods. There are really 111 ideas in this book. The advantage of reading this book is that you really don't have to read all of it, some of them are great, or you can use a page or a method at once.

"Don't just sell steaks, but also sell the sizzling sound!" This is a famous American salesman Wheeler's famous saying. The so-called "selling the sizzling sound" is to make use of the aroma when frying steak and the sound when the delicious gravy comes into contact with the hot iron plate, so that consumers can imagine the appeal method of the delicious degree. In this book, there are both delicious "steak" and the sizzling sound, which will definitely make you full and linger.