The secret of making money: if you don't know the conversion thinking, you will never have enough money;
In the future, tangible products will be unprofitable, profits will be infinitely close to "1", intangible products will dominate the world, and profits will continue to expand.
It can be understood as follows: the profit rate of tangible products that are the main business will be lower and lower, even tending to "1", and the main way of business profit will be the "invisible" back end. The tangible products that are operated by business will probably not make money or even lose money, but they will become more and more valuable and profitable through the extended back end.
For example, the profit of beauty products is getting smaller and smaller, but the profit of beauty process is getting higher and higher; The profit of books is getting smaller and smaller, but the lack of "reading club" is making more and more money; The profit of clothing is getting smaller and smaller, but the back-end generated by building community services is getting more and more profitable ... < P > Why? It's simple: most businesses are in absolute competition!
when the business is in absolute competition, someone else will sell the same goods cheaper than you. Unless your product has "technology added value".
If Taobao leather is the life of a physical store, then Pinduoduo leather is the life of a physical factory, and Digital Intelligence Exchange is the life of its peer participants (participants = producers, servers and consumers). The price war triggered by Taobao is only a price war between physical stores, which makes many physical stores with low experience die out. The price war triggered by Pinduoduo directly triggered the price war of physical factories, which led many factories to fight bloody bayonets, and the value war triggered by the exchange of wisdom for business was the life of the participants in the leather industry, so that those who did not understand the "conversion thinking" were naturally eliminated.
"intelligence for business" is an upgraded version of Taobao and Pinduoduo!
There are three business operation modes in this world:
1. The first "price difference" business operation mode: buying goods-selling goods to earn the price difference of products. In fact, this kind of business can't be called "business", it can only be called "buying and selling", and the money earned is always the money to support the family, just a means of "making a living"!
2. The second operation mode of "joining" business: building a team, doing the process, exporting a set of standard systems, and earning money for joining. In this way of business, people who export and join make money, but those who join return to the first mode.
3. The third "data" business operation mode: build channel resources, do "data" and earn money from supply chain and back-end resources. This kind of business model is a typical way of trading at present: either go public and make money in the financial market, that is, sell the company; Either build channels to earn money from back-end resources, that is, sell "data" to make money; Or do a chain to shape the brand and earn money from the brand. To put it bluntly, it is to sell companies and members.
nowadays, "conversion thinking" is a necessary skill for you to walk in the Jianghu!
talented poor people are all over the world. This "poverty" is not caused by "stupidity" or lack of knowledge and skills, but a lack of "conversion thinking". This kind of thinking is actually to interpret the essence of "poor thinking" and "rich thinking" in this world.
people who seem smart like to spend a lot of time looking for free things and resources, but they are not willing to spend a few dollars to achieve their goals in the shortest time. This is the "poor" thinking. Interpretation of "conversion thinking": the so-called conversion, in fact, our ancestors have long told us to "be willing to think", there is something to give up, a small house is small, and a big house is big.
1. "Give up" at the front end and "Get" at the back end!
do business, be a boss, dare to give away the visible money and earn the invisible money! This is "conversion"!
1.1, attract a large number of passengers through these "unprofitable" products!
1.2. After the passenger flow comes, the member resources are constructed by locking customers and sticking customers with services.
1.3. After having a large number of member resources, integrate the back-end products. Because you have the volume and channels, it is easy to make any product.
1.4. Earn money from back-end integrated resource products.
This is a way to build a "data" model, which has the following advantages:
1.5. Competitive advantage: The price of this unprofitable product must be much lower than that of the same product on the competitor (network), but the quality cannot be lower. This is the embodiment of "extreme product". Such a product may lose money, which depends on whether your thinking can break through.
1.6. Separate competition: If you lock up (recharge) customers, these customers will not spend money from competitors, which is very simple, because you still owe them money.
1.7, dimensionality reduction blow: others are still earning the price difference of products, but you are making back-end money, so that competitors can't understand it. The legendary "cross-border robbery". This is the essence of business exchange: "Don't shout what you sell, and be the first in the industry"
The question is: Do you have the confidence to give up like this? This is the reason why you need to build the system operation ability. In business, the same is true for the management of employees. Don't always worry about the high and low of "commission" and "salary", and don't always use "cost thinking" to operate. If you want the back end in your business strategic thinking, you can give it to employees at the front end, and even let employees become shareholders and partners. This crowdfunding model of employee cooperation and customer partnership.
2. Never lack the conversion thinking of customers: Tuoke's core operation plan is to "buy" customers.
If you are still waiting for customers, struggling to support your business and complaining aimlessly, you will only be angry with yourself. Your business operation is still in the mode of 21 years ago. If you know the conversion and thoroughly understand the system operation, I can assure you that your business will never be short of customers.
It is the fastest way to develop customers with conversion thinking. Give a simple example:
2.1. Suppose you sell one of your products, you can get a profit of 1,111 yuan;
2.2. Then you can split the profit of 1,111 yuan. Assuming that it is divided into 51 yuan, it can be divided into 21 shares.
2.3. With 51 yuan as the cost, the market price can probably be enlarged by five times, that is, 251 yuan. For example, if the cost is 51 yuan, then the retail price of your cake is at least 511 yuan.
2.4. Find one or several products in your business and package them. You can also use the cost in 51 yuan to buy or integrate the products of other businesses. The characteristic of this product is that it is "relevant" to your customers and "value-added" A and B are exchanged.
2.5, find the place where your target customers gather (the positioning of target customers, the symptoms mentioned in the first part: never systematically positioning your own customers, only waiting for customers to come to the door), and put this product out to attract customers to enter the store.
2.6. The delivery can be "free" or "low price", in short, it exceeds the psychological expectations of customers. This is the drainage product planning in the product bureau.
2.7. Suppose that through drainage, one of the 21 "intended customers" buys your product, and you "don't lose money", and two of them buy it, and you make a profit. That is, the turnover rate is 5%. If your turnover rate can't reach 5%, don't do your business.
This mode is the customer layout evolved from "conversion thinking". This mode is based on the premise that you have to check the product status of your business: profit, marketing, customer purchase frequency, etc. Don't blindly copy the routine until you are fully aware of your business.
3. Knowing conversion thinking, the miser will also pay for it: the deduction of the transaction under conversion thinking
You may have heard this case:
There is a salesman named Cheng Gong in the United States who sells cooking utensils for a manufacturer at a price of 411 dollars. Sell its products to a miser.
Miser: "I won't buy a set of pots made in 411 yuan."
Cheng Gong looked at the miser, took out a $1 bill from him, tore it up, and then asked the miser, "Are you distressed?"
The miser was surprised, but he said, "I don't feel bad. What you tore was your own money. You can tear it up if you like. "
Cheng Gong said, "What I tore was not my money, but yours."
The miser is very strange: "How can it be my money?"
Cheng Gong said, "Have you been married for 23 years?"
"What does it matter?" Said the miser.
let's say 21 years instead of 23 years. If you cook with my energy-saving cooker, you can save 1 dollars a day and 361 dollars a year. In the past 21 years, if you didn't use my cooker, you wasted $7,211. Isn't that equivalent to tearing up $7,211? And you haven't used it today, so you've ripped off another $1.
The miser was persuaded by Cheng Gong, which is a typical case of sales speech derived through conversion.
No matter what industry you are engaged in, in the process of reselling, you must stand on the point of view of the target customers and try to tell them the benefits they can see in the form of "data", that is, the way to convert the core selling points or clinching proposals of your products into digital forms so that potential customers can understand them after reading them.
Therefore, if you don't know how to think in conversion, you will never have enough money!
In this world, 3% of people earn the money accumulated by 97% of people. In fact, it's just a different way of thinking about making money.
The difference between people is only the 5% difference, and it is precisely this 5% that has created different lives: the same self-made, some people have prospered, and some people have failed to close down. This 5% is the difference in thinking.
The conversion thinking of exchanging intelligence for business: "Reading to make money, lifelong growth, knowledge framework, exchanging intelligence for business"
In the actual life, you can find that the conversion thinking is everywhere:
For example, the essence of gift giving is "exchange", but just giving it properly is an art.
for example: charity, the charity you are doing is actually "change"! Realize for yourself.
only when you know how to spend money can you earn money; Willing to spend money can make money!
think about your own thinking about making money and see if you are still in the state of "cost thinking". If so, understand the conversion thinking carefully!
Digital Intelligence Exchange allows participants to know "conversion thinking" to run their own business, and make money in this era easily and happily!
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