Long-established brands are brands with a long history, products, skills or services inherited from generation to generation, with a distinctive traditional Chinese cultural background and deep cultural heritage, widely recognized by the community and with a good reputation. [1]?

It is understood that at the beginning of the establishment of new China, there are about more than 10,000 old brands, distributed in catering, retail, food, brewing, medicine, residential services and many other industries, to meet the consumer demand, enrich people's lives, advocate honesty and integrity of business, extend the service connotation, inheritance and display of the national culture and other aspects of the important role, in the people of the whole country, overseas Chinese and international friends with far-reaching impact.? [1]?

The unique products, exquisite skills and business philosophy inherited by the old firms have inestimable brand value, economic value and cultural value. Old carries the excellent Chinese culture, is the new period to carry out the integrity of business, promote business civilization of the core connotation and valuable wealth.

China's old shops

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Among these famous old stores, there is Tongrentang, which started in the Kangxi period of the Qing Dynasty to provide Chinese medicine with secret prescriptions, and "the first one of China's cloth shoes", which was founded in the third year of the Xianfeng period of the Qing Dynasty (1853 A.D.) and made boots for the royal relatives and civil and military court officials. "Neiliansheng, famous for its handicrafts in Tianjin, and Qiaoxiangge, which was founded in 1870 in response to a request from the capital city of Daxing. There is the Rui Fu Xiang Silk Cloth Shop, which was developed in 1870 in response to the need of the capital's dignitaries to dress well, and Liubijiu, which opened in the middle of the Ming Dynasty and is famous for making delicious sauces. These old shops are part of China's long history, and what you experience here is the tradition and centuries of unchanged service.

Old Firms

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Old Firms are not only a kind of commercial landscape, but more importantly a historical traditional cultural phenomenon. It is not a good man to visit the Great Wall, and it is a pity not to eat roast duck, making Quanjude a symbol of Beijing. And Beijing's folk hysteria, such as Dong Lai Shun's shabu shabu - really tender, Liubijiu's rag - sweet and sour, bitter and spicy have tasted, Tong Ren Tang's medicine - the real deal, and casserole residence's trade - not waiting for noon, etc., vividly expresses the brand characteristics of these old firms.

In the past, the old Beijingers bragged about a rich catchphrase: the head of the Ma Jiuyuan, feet on the Neilian Sheng, wearing eight Xiang, the waist wrapped in four big Heng. Here said "feet step on Neiliansheng", is to say that can wear Neiliansheng shoes, is a kind of status bragging rights.

Scope of Recognition

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Department stores, traditional Chinese medicine, restaurants, clothing, spices, wine, tea, baked goods, meat products, folk crafts and other commercial and service industries. Famous ones like: Quanjude, Dogfood, Neiliansheng and so on. At present, the country's various industries **** there are about 10,000 old businesses, but less than a thousand still in business today.

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In December 2018, Tianjin issued the Tianjin Revitalization of Old Firms Work Program (2018-2020), with a view to further giving full play to the strengths of the old firms in terms of history, culture, entrepreneurship, and market accumulation, and accelerating the promotion of innovation and development of the old firms with renewed vitality.

Famous old brands

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Beijing old brands

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Wanlong Pickle Shop

Created in the third year of the Qing Dynasty Tongzhi (1864) the store is facing the south in the shape of a fan, is located in the corner of four of the Qinghefang, the founders of the Chen and Zhang clans, originally from Ningbo, to operate the "Jinhua ham", "hometown south meat", "Gaozhuang wind meat" homemade salted meat and famous, and salted replica bags, ham and so on. Wanlong is known for its reputation, quality, truthfulness and honesty, and it was changed to Hangzhou Pickle Shop in 1962, and its original name was restored after the reform and opening up of the country.

Shao Zhiyan Pen Shop

Created in the first year of Tongzhi in the Qing Dynasty (1862), Shao Zhiyan, a native of Cixi, opened a pen store in Hangzhou called "Charming Flower Treasure", and later named the store by the shopkeeper as the name of the store, with the store site near the mouth of Guanxiang, and set up its own ink and ink-making workshop, and made the brushes with the four characteristics of "sharp, flush, garden and healthy". The production of brushes is characterized by "sharp, Qi, garden, healthy" four best, y known by successive generations of arts Confucianism, the Qing Dynasty as a tribute. It is a century-old store in Hangzhou which is rich in the flavor of books and professional characteristics. The refined Zhilantu brand brushes have won many gold medals in international fairs for their ease of writing and ease of use. The four main types of brushes produced and sold by the brush shop are sheep hair, wolf hair, purple hair and parthenocarpus. In addition, we also supply all kinds of valuable and practical ink stone, Xuan paper, Hui ink, pen holder and other stationery.In 1956, public-private partnership, Shao Zhiyan and Shi Aiwen Pen Shop merged, and then merged into Longtaichang Stationery Store. After the reform and opening up Shao Zhiyan pen Zhuang heavy new restoration.

Hu Qingyu Hall (Hangzhou)

"Red merchant" Hu Xueyan founded, before the Southern Song Dynasty Huimin and Jiji Pharmacy Bureau set up by the cooked medicine bureau, founded in the Qing dynasty Tongzhi thirteen years (1874), two years after the set up a rubber factory in the Yongjinmen, the fourth year of the Guangxu period (1878) in the Dajing Lane storehouse completed after the official opening. It is China's comprehensive preparation of proprietary Chinese medicines, larger scale, the creation of the earlier famous national drugstore, and Beijing Tong Ren Tang, with the same name, "King of Jiangnan medicine" reputation. The pharmacy widely employed famous doctors in Jiangnan, based on the Royal Pharmacopoeia of Song Dynasty "Taiping Huimin and Jiji Medicine Bureau Formula", collected various ancient formulas, tested and secret formulas, and combined with the experience of clinical practice, made more than 400 kinds of pills, proteins, creams, elixirs, gums, dews, oils, medicinal wines and wine formulas, and authored the special book "Hu Qingyu Tang Xueji Pills and Proteins Collection" which has been handed down to the world. The medicines officially produced and sold include fourteen categories, such as tonifying the heart and kidneys, diarrhea of the spleen and stomach, stagnation of food and gas, cough with phlegm and fire, all winds and colds, all fires and heat and dampness, gynecology, pediatrics, ophthalmology, and surgery, all gelatines, all secret ointments, and various kinds of dews and medicinal wines with fragrant oils. Nowadays, the company still inherits the ancestral prescription and traditional pharmaceutical technology, and retains a large number of traditional brand-name products, such as "Niuhuang Qingxin Pill" and "Shiquan Dachan Pill" in the Pharmacopoeia of Xuanyong of the Southern Song Dynasty, and the famous medicines "Zhongzhong Yiqi Pill", "Shi Shiqi Pill" and "Shiqi Pill" of the Yuan Dynasty. ", "Dendrobium Nightshade Pill", and the famous medicines of the Qing Dynasty, "Angong Niuhuang Pill", "Ginseng Zaizaowan", "Liushen Pill "and the pharmacy's ancestral "Pestilence Pill". The store boasts "help the world", "good deeds", the hall hangs "quit cheating" plaque to show integrity. After the death of Hu Xueyan, Hu Qingyu Hall has changed owners several times, but the store name is still crowned with the word "Hu", cover "Hu Qingyu Hall" of the outstanding reputation of the reputation far and wide. 1958 Hu Qingyu Hall Xueji Chinese medicine number and Ye De Tang Chinese medicine number merger, changed into the Hu Qingyu Hall Pharmaceutical Factory, restored in 1980, the Hu Qingyu Hall Pharmaceutical Factory. In 1980, the Hu Qing Yu Tang store was restored.

Long-established brands

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Zhang Xiaoquan scissors

Ming Chongzhen years, Anhui Qianxian Zhang Xiaoquan rate of his son Zhang close to high in Hangzhou Dajingxiang production of ancestral scissors. Due to the use of Zhejiang Long

Old

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Quan's good steel as raw materials, and after careful production, playing out of the sharp and durable scissors, distinctive. Take the brand name Zhang Dalong scissors, the second year of the Kangxi Qing Dynasty, renamed "Zhang Xiaoquan" scissors. After the death of Zhang Xiaoquan, his son Zhang near the high inheritance of his father's business, in order to protect their own interests, in the "Zhang Xiaoquan" name under the addition of "near the record" two words, as the authentic. During the Qianlong period, Zhang Xiaoquan Konji scissors were already classified as tribute. In the third year of the Xuantong era, Zhang Xiaoquan was registered under the name "Haiyun Bathing Sun". To the eve of liberation, Zhang Xiaoquan scissors store on the verge of closure, 1956 Zhang Xiaoquan 32 scissor stores, such as public-private partnership, built Zhang Xiaoquan Konjac Scissors Factory. 1958 June, renamed Zhang Xiaoquan Konjac Scissors Factory. Zhang Xiaoquan scissors are famous for their exquisite selection of materials, even steel, fine sharpening, exceptional sharpness, exquisite style and durability, and are famous at home and abroad.

Bian Fumao Shoes

Opened in 1845 in Hangzhou, the Qing Dynasty, at the mouth of Changqing Lane. The founder, Bian Chunhao, a native of Zhuji, was good at shoemaking, and his son, Bian Qichang, followed his father's art and was good at financial management, and then inherited his father's business. In the third year of Xuantong (1911), he moved to Taipingfang (Zhongshan Middle Road) for business. Bian Fumao made shoes with careful selection of materials, focusing on quality, lightweight modeling, and sturdy uppers. In the 10th year of the Republic of China (1921), he set up a branch in Yangbaotou, operating leather shoes, and in 1932, he set up a branch in Shanghai. [2]? Hangzhou is commonly known as "head of the sky, feet on the edge", referring to the "Tianzhang" hat, "edge of Fumao" shoes. After the liberation, Mao Zedong, Zhou Enlai, Tan Zhenlin and other leaders of the Party and the country, as well as Mei Lanfang, Gai Zhaotian and other celebrities of the art world, have all customized cloth shoes in the store. With the change of time, leather shoes and other shoes have replaced cloth shoes as the mainstream, Bian Formosa not only deals with cloth shoes with traditional characteristics, but also other footwear.

Du Jinsheng Silk Weaving Factory

Long-established brand

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Du Jinsheng, the founder, built Du Jinsheng Silk Weaving Factory in Republic of China in May 1922, and set up a store in Hubin in the following year. He graduated from zhejiang a kind of industrial school weaving section, love the natural scenery, skilled in silk weaving technology, design their own weaving products in a variety of colors, levels, beautiful and durable. 1926 in the United States Philadelphia International Exposition of all the silk JinSheng produced landscape blanket, colorful paintings of wall hangings won the gold medal. After the liberation of China, all Jin-sheng products have been further developed, the main products are divided into craft brocade products, including brocade table carpet, cushions, curtains, etc., landscape fabrics, including landscapes, figures, birds, etc., there are more than 100 varieties, more than 1,000 kinds of patterns, its products have won awards in foreign countries, and is known as the "Oriental Art" flower.

Guang Heshun Shoes Store

"Guang Heshun" was established in the early years of the Republic of China, the founder, Ren Wenhua, was born in a double leather paper handicraft workshop, and had a wealth of experience in leather. At that time, the owners of major shoe stores such as Meihua and Meili, in view of the prosperous leather industry, had great prospects, so they pooled their capital to share with Ren Wenhua, who was in charge of the business. The first name of the brand "Ren Wenji" was located in the West Pailou gray group of alleys, specializing in red leather business, and then moved to the blessing of the bridge lane, renamed "Guangheshun leather shoe materials number. Since then, with several other old stores were squeezed out of business, Guangheshun became the leader of the leather and footwear industry in Hangzhou at that time.

Jingyangguan

Shen Daqing, the owner of the store, opened the Jingyangguan Soy Sauce Shop with a front store and a back workshop on Youshengguan Road, Jianqiao Street (present-day Qingtai Street), Hangzhou, in the thirty-third year of the reign of Emperor Guangxu (1907). Refined a variety of sauces, fermented bean curd, self-produced and self-marketed, "quality to win, the variety of benefits" business approach is known as one of the country's four famous sauces store (Beijing six Bijiu, Yangzhou Sanhe Sanmei, Jinan Yutang), the Republic of China period, although a number of shopkeepers, but still inherited to carry forward the traditional business, the product has been sold for a long time.

Kong Fung Chun

Created in the first year of the Tongzhi reign in the Qing Dynasty (1862), it was founded by three brothers, Kong Chuanzhi, Kong Chuanhong and Kong Chuanfu, who were originally from Xiaoshan. Kong Fengchun powder store is located at the intersection of Zhongshan Road, "four corners", the initial production and operation of goose egg powder, hair oil, snow cream and more than 10 kinds of cosmetics, after accumulating funds, the opening of the Kong Fengchun incense powder number, the front store and the back of the field, is the earliest manufacturer of cosmetic production industry in China. It has long been famous for its fine materials and excellent texture. Legend has it that during the Qing Dynasty, the factory produced goose egg powder has been listed as a tribute, the 20th century, 20s and 30s, is the store's golden period, Qinghefang is located in the city under the mountain, every incense season, a large number of customers will go to the Kong Fengchun store to buy cosmetics, especially refined carton packaging of the goose egg powder most popular among the customers, and after the carton to leave the scent does not go. Kong Fengchun of the "spring" character, but also means that the "spring fragrance" of good luck. 1956 after the public-private partnership, changed to Kong Fengchun Cosmetics Factory.

Old mooncake

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Mi Dachang

Opened in Qinghefang in the eighth year of the Qing Dynasty (1869), in front of the store and in the back of the store, the founder, Mi Zhuangxiao, a native of Cixi, was originally a planing tobacco worker, who operated a homemade dry tobacco, and distributed famous cigarettes from all over the world, such as tobacco, water pipe, chiu-chao tobacco, snuff and so on. Mi Dachang's dry cigarettes were of high quality and low price, and were sold to Xinjiang, Yunnan, and the northeast provinces at a low profit. In 1938, Mi Dachang set up branches in Shengxian and Shaoxing, and was reorganized into a limited stock company in 1947. In 1947, the company was reorganized as a limited stock company and reappointed Wang Yating as the general manager, and in addition to door-to-door sales, the company also engaged in wholesale and mail-order business. 1956, a public-private merger was carried out, and the name was changed to Qingfeng Dry Tobacco Shop (Factory) in 1962. With the dry cigarettes were replaced by cigarettes, in January 1980, the store ceased production and business.

Su Chun Zhai

Old jewelry

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Republic of China in eight years (1919) opened, the original store is located in today's Yan'an Road, teaching Yanren Street, employing the original Su Chun Zhai chef - Wuxi Shi Yi Ting as manager. Cooking to tender, light, slightly sweet, smooth Wuxi, Yangzhou flavor vegetarian dishes. In the Su, tin flavor on the basis of Hangzhou dishes into the characteristics of the formation of a unique cooking characteristics, especially "vegetarian to vegetarian" vegetarian goose, vegetarian fish, vegetarian shark's fin, etc., the image of realistic, refined color, attractive aroma, tender, soft and sticky. After liberation, Su Chun Zhai maintain the original business characteristics, inherited the traditional cooking techniques, newly created a variety of vegetarian varieties.

Wang Runxing

Wang Runxing is the first of the state's restaurants, founded in the 1840s, was originally opened in the city station, moved to Qinghefang in the 1930s, and is known for its "door plate rice". He set up long tables and benches in front of the door, and served popular dishes such as pork, pickled vegetables and tofu, mostly to laborers. Upstairs, Hangzhou cuisine was served, especially fish head tofu and salt pieces became famous dishes. At the end of the Qing Dynasty, Wang Runxing was the most prestigious among the ordinary restaurants in Hangzhou. At the beginning of the Cultural Revolution, the name was changed to Forward Dim Sum Shop, and the original name was restored in 1984.

Weng Longsheng tea

Created in the Qing dynasty Yongzheng seven years (1729), founder Weng Yaoting, originally from Haining, the store was first set up in Hangzhou Meidong Gaoqiao. After the Taiping Heavenly Kingdom, Weng's business development, the store moved to the commercial downtown Qinghefang, and the expansion of the five-story house, lintel decorated with "lion ball", registered trademarks, a new style, to a century-old store, the real thing to attract customers. Weng Longsheng tea number of the reason why the reputation of the long-lasting. Well-known at home and abroad, its main business characteristics are: the system of Longjing tea of excellent quality, claiming that the procurement of serious, selected and re-selected. Exclusively for the "three before picking Cui" Fu Chun tea, fine roasting, color, aroma and taste, which is popular. Longjing superb Lion Peak tea, was awarded the Panama Expo Prize. 1937 war army Xing, Hangzhou fell, the major tea companies have closed down, Longjing tea origin people poor land thin tea garden barren. 1953 in the acceptance of socialist transformation, Qinghefang retail stores withdrawn, and the Hubin with the Danyuan Tea changed to Wenglongsheng Tea, and then renamed Lion Peak Tea Shop.

Hengdali

Hangzhou "Hengdali" watch store for the Ningbo Sun Meitang in the third year of the Republic of China (1914) opened in Hangzhou City Station, was originally the Shanghai "Maohuali", "Hengdali" two watch shop. "In 1929, the store was moved to the second floor of the three-story building on the street in Yangba Tou, and officially named Hangzhou Hengdali Watch Shop. Window with a special double-sided clock and neon advertising. 1932 after the Japanese imperialists in Shanghai provoked the "one-twenty-eight" Incident, Hengdali Shanghai head office is on the verge of crisis, in order to settle debts, had to reorganize out of the disk, Hangzhou Hengdali branch of the original manager Lou Xianlin took over. Hengdali watch store is characterized by heavy service, quality, sales and repair. The store sold clocks and watches of excellent quality, outstanding reputation, won the trust of customers. 1956 industry-wide public-private partnership, the establishment of the watch and clock store, and in 1957 began in Hengdali Watch and Clock Shop trial production of clocks and watches, 1966 changed to Luminous Clock and Clock Shop, restored to its original name in 1979.

Old Wine

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Ye Seed Virtue Hall

The founder of the Cixi Ye Pushan, a vegetarian medical science, since the departure of the Ministry of Criminal Affairs of the Qing Dynasty government, practicing medicine in Hangzhou. Qing Jiaqing thirteen years (1808), in Wangxianqiao straight street, opened Ye Dedang national medicine number, is the Hangzhou homemade pills, powder, cream, Dan, opened the earliest, the largest, known as Zhejiang, Gan, Fujian, Anhui provinces, a national medicine store. In the 25th year of the Republic of China, it moved to a new site in Qinghefang, and prospered in business, becoming one of the six major pharmacies in Hangzhou at that time. The hall of strict materials, elaborate concoctions, its production of pills, prose, cream, Dan and tiger, deer, turtle, donkey gum and other high-grade tonic famous at home and abroad, selling well in the country. 1956 public-private partnership in 1958, and merged into the Hu Qing Yu Tang.

Yi Xiang Zhai

Founded in the first year of the Qing dynasty Guangxu (1875). The founder, Ge Jingshan, a native of Suzhou, learned his trade in a southern store in Suzhou when he was young, and then came to Hangzhou to make a living, setting up a stall at the entrance of Yi Jing Alley on Qingtai Street and selling Ding Sheng Cake on the spot. Later, with the help of an old patron surnamed Li, the Yi Jing Lane, an open door to Ge's store, named Yi Xiang Zhai. When the store was opened, there was a store in front and a workshop in the back. Traditional pastries are strips of cake, square cake, mung bean cake, hemp cake, pepper and peach slices, small clear sand and Su-style moon cakes. Confectionery formula focus on "triple", heavy color, color deep not burnt, rich fragrance; heavy oil, oil but not greasy, into the product fluffy; heavy sugar, sweet taste appropriate, soft and glutinous, of which the Chao cake and moon cake is the most famous. 1937 December Hangzhou fell, Yi Xiang Zhai suffered from the gangsters and Japanese soldiers looting, heavy losses. 1951, Ge due to the inability to run the business, and put the Yi Xiang Zhai. In 1951, Ge's inability to operate, will Yi Xiang Zhai disk to Shanghai fellow Xu Binghua. During the Cultural Revolution, the enterprise was renamed "Dongfeng", and only in 1980 was restored to the old name.

Laofengxiang

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Zhang Tongtai

The founder of the original "Zhang Tongtai Thai Pharmacy", Zhang Mei, a native of the village of Mazheng, Cixi County, Zhejiang Province, opened the Maocang Pharmacy under the river of the Xinguanqiao Bridge in Hangzhou at the beginning of the Qing Dynasty in 1805, the Jiaqing decade (1805), the Qing Dynasty. Qing Jiaqing ten years (1805), Zhang Mei in Hangzhou Tongchunfang disk into the "Shen Guo Thai Pharmacy", renamed "Zhang Tong Thai Pharmacy", operating local herbs, pills and creams, a variety of flowers and dew, ginseng and silver fungus, etc., is an early Hangzhou Pharmaceutical retail stores in the three major (Zhang Tong Tai, Hu Qing Yu Tang, and the other three). Zhang Tongtai, Hu Qingyu Tang, and Fang Huichun). In the first year of the Republic of China, after large-scale renovation of the pharmacy, the new house was completed and the stone wall door was rebuilt with the trademark of "Wanxiang" engraved on it. The gold-plated characters of "Zhang Tongtai" were glittering, and the bronze plaques of "Zhang Tongtai Taoist medicinal materials" were hung on both sides of the gate, with more than 360 kinds of homemade traditional medicines. During the Cultural Revolution, Zhang Tongtai store carved plaques and inscriptions, all were smashed, renamed Chun Guang Drugstore, in 1988 to restore the "Zhang Tongtai Drugstore" original name.

Zhang Yunsheng

The old commercial culture exhibition

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Zhang Yunsheng department store in the Qing Dynasty Qianlong years set up in Hangzhou, four corners of the Qinghefang, formerly known as the Zhang Yunsheng line cap department store, Hangzhou, the earliest opening of the department store. Store owner Sun Zhongshu, Shaoxing. The store has two workshops for making threads and hats, in front of and behind the store, and the homemade silk threads, which are well chosen and finely made, were awarded the West Lake Fair Prize. The hat set up to unproduced men's watermelon hat, women's wool hat, full head set and famous in the city. The operation of the source of goods mainly from Shanghai, but also linked to Shanghai manufacturers, the implementation of the joint factory and store, the distribution of invincible brand tooth powder, toothpaste, butterfly creams and floral water and Fotomax brand wood yarn group, Tianjin billy goat brand woolen threads, commissioned by the general manager of the store for Zhejiang Province. In order to attract customers, the store must be held annually one or two price cuts exhibition, stop before the war, has become the largest number of Hangzhou department store industry, the largest turnover of Hangzhou's first major department store.

Zhu Yangxin plaster store

Zhu Yangxin plaster store in the Ming Wanli (1573-1620) years, about 400 years ago, the founder of the Zhu Yangxin, the name of Zhiqi, Yuyao, Zhejiang Province, and then moved to Hangzhou, in the late practice of medicine, Zhu's formation of the external treatment method of the main cream, Dan as a feature, and personally created a refined cream of the medicine room, nearly He personally created a pharmacy for making ointments and pills, which was close to the level of "hand-to-hand healing". He was famous for his homemade eye medicines. In the late Qing Dynasty, many patients who had benefited from "Zhu Yangxin" out of gratitude, pooled funds to rebuild Zhu Yangxin Pharmacy in Dajing Lane, and then moved once, in 1982, Zhu Yangxin Pharmacy was converted into Zhu Yangxin Pharmacy. 1984 moved back to the original site of the Dajing Lane, Zhu's traditional products are Wanling five-scented ointment, ferula bark cream, Jasper ointment, pearl and eight precious Eye medicine, etc., to this day still favored by compatriots at home and abroad.

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