Blind box is a kind of virtual product, and the price generally ranges from tens to hundreds of yuan. The profit of blind box mainly comes from people's curiosity and unrestrained consumption. The disadvantages of blind boxes are obvious. First of all, it is easy to induce people to spend without restraint. Secondly, the contents of blind boxes are often random, and many people buy blind boxes but can't get what they want. Finally, the price of blind boxes is often not worth the money. Nevertheless, the blind box is still a very popular product in today's society. Blind boxes can satisfy people's curiosity and give them an unexpected gain before buying. In addition, the blind box can also bring some fun and entertainment to people. ?
The blind box economy itself is declining.
The rise of blind box economy is due to its strong demand for product function and scarcity. In the case of serious product homogeneity, players only need a favorite product to find a balance between price and scarcity. At the same time, even if a blind box product has experienced three price increases in a year, people will not feel so disappointed. But with the ebb of the blind box economy, this economic model has gradually lost its vitality. Low market demand and consumers' willingness to pay are the main reasons for the ebb of the blind box economy.
? Many blind box brands will circle money in various ways.
For those blind box brands, with the continuous influx of capital, many speculators will continue to make profits through such a way of circling money, and even some unscrupulous merchants directly use this money-circling tool to deceive consumers. Therefore, after the ebb of the blind box economy, there will still be new players entering the market, and these players are likely to use this opportunity to build themselves into a brand or marketing company. ?
Generally speaking, I personally don't advise you to buy a completely blind box, which is meaningless in itself.