Giveaways, in the promotion of the position occupied by the more and more important, which has been generally recognized by the industry, the key lies in how to take advantage of this means, from the many kinds of giveaways jump out. At present, we found that many manufacturers of gifts began to homogenization, such as induction cookers, such as the gift of pots and pans, shovels, etc., has become a standard product of the induction cooker, it is difficult to make a special product in front of the eyes of the people. During the eleventh period, Emmett induction cooker bundled with a brand of pots and pans held a joint promotional activities, through the soft paper and with the help of promotional POP dissemination, but it is to let many consumers for the heart of the hot, at least produced the "eyeball effect". In addition, as the market work is quite solid Philips, will promote the coffee pot bundled with a brand of coffee beans, in the buy field through the stacked display, supported by special price activities, also gained the favor of many consumers. Therefore, in the planning of the "11" promotional activities, how to play on the gift of tricks, also became a test of the ability of the marketing department to work an important standard.

In general, a big trend of gifts, is exquisite, branded, high quality. How to differentiate from competitors, or how to make the old tree sprouting new shoots, change the soup is not twisted medicine, the key lies in the market staff's weekday accumulation and thinking. We suggest that market staff, weekdays should pay attention to contact with professional gift suppliers, timely access to new gift information, while focusing on "brainstorming", often analyze what kind of products suitable for what kind of gifts, how to pack a small number of relevance of gifts, to maximize the promotion of gifts in the role of the product, from packaging, Form, content and other aspects of efforts

, broaden the idea. Coffee machine, for example, commonly used gifts generally send coffee beans, coffee cups, grinders, that can not send some other products related to it? Such as from SWISS imported creamer or fine coffee recipes? Or like a brand of air-conditioning units, during the eleventh period, the launch of the purchase of cabinet air-conditioning, to send the TV shopping in the hot fashion products, - steppers. In short, if the gift can be new, fashionable enough, enough to use the three conditions, the effect will not be bad anywhere.

Media publicity is essential

Another important factor in the eleventh promotion is media publicity, media publicity focuses on the choice of media and communication timing. Like the above repeatedly mentioned an international brand company, during the eleventh period, they invested more than 210 million yuan in the national media publicity, such as a month of metro advertising in Shanghai, in the education set of a well-known column name (viewing groups and its target consumer groups in line) prime time segment into a month of television advertising, while using barter + cash and other forms of mainstream media in various cities to put a large number of Soft publicity. It is because of this media momentum, the promotion to achieve another role, the first mention of the brand also has a certain increase.

Detailed, is the key to ensure the implementation of the implementation of the key factors

Many marketers make a big mistake is to ignore the promotion of the implementation of the key issues can be in place. Especially in the case of important promotions such as the "11th" promotion, any problems in the smallest aspects may affect the final effect of the promotion. As mentioned above, the investment of promotional resources. The refinement we are talking about is not only the refinement of the copy, but also the refinement of the activity plan and the refinement of the monitoring link. For example, the distribution of leaflets may not be emphasized, but imagine during the event, the store's supply of leaflets in less than three days to send out, customers want again are not available, will not affect sales? In addition, the breakdown of the program of activities, not only to be able to guarantee that the company's sales staff to read and understand, can be implemented, but also to be able to guarantee that the agents, into the retailer can read and understand, can be implemented. Generally speaking, the breakdown of the program should be able to confirm at least to the local city can participate in the activities of the malls, whether the implementation of the special price, the agent's inventory can meet the projected sales during the promotion period, which malls can implement the stacking and poster output, which malls need to be stationed in the Pro-Promoter, the purchase of activities can be implemented, such as whether the demonstration can be executed, and so on. After that, the marketing department should provide work guidelines or through training, conference calls and other forms of implementation of each link of work and responsible person.