This is how McDonald's handles its relationship with its franchisees:\r\n\r\nFirst. Idea. In the whole business environment system, McDonald's trademark holders, management team, franchisees, staff group they are all equal. Spreading this first in the concept. \r\n\r\n Second. Realization. In order to make the concept a reality, McDonald's is open and honest in every aspect of its dealings with its franchisees, keeping its lines of communication open and free of corruption. A transparent and trustworthy relationship is formed between the franchisee and McDonald's. This is something that many companies fail to do. This is something that many companies are unable to do, to work together across a greater level of trust in each other. \r\n\\r\nThird. Vision. Even though we may not be able to see the same vision when we stand on the same platform, it is important for us as McDonald's and the franchisee suppliers to see the same vision - that is, the future of working with McDonald's is bright, but the responsibility is great. And so, franchisors will have a vested interest in the long term development. \r\n\\\r\n Fourth. Growth. Every company does not want to become a hundred years, a thousand years good brand, become a company that people can trust permanently. Then its metabolism is very important, so this platform is given a variety of different cultures, franchisees identify with this culture, but also to learn this philosophy. --This is the time when training becomes a channel of communication and understanding, of course, so that we trust more in this company with a bright future. \r\n\\r\n Fifth. Supervision. We do not know how the future, so every step is now very cautious, the reason is to provide safe, hygienic, trustworthy food and environment for tens of millions of people around the world every day, to provide a better platform for millions of employees to be able to work in a long-term and stable manner in all parts of the globe, and to create value for the shareholders who invest in the McDonald's brand. So, it will be bound by legal texts (which vary from country to country with different strategies practiced, and respecting the legal policies of each country is a very agreed standard.) The company is also subject to continuous visits and investigations by customers and third-party fairness organizations. For McDonald's or franchisors, it is a very respectful decision. \r\n\\r\nCustomer-oriented everything for you\r\nMcDonald's Corporation is arguably one of the world's most successful food and beverage retailers, and its success is not only in its business moves and revenues, but also in the fact that it is embodied in a deep-rooted food culture. It has not only changed the eating habits of tens of millions of people, but also revolutionized the food industry worldwide. Now, McDonald's Corporation has opened more than 20,000 chain stores in more than 100 countries (regions) all over the world by franchising, and it is still expanding at the rate of developing one store every hour. McDonald's is clearly the world's "Big Mac" of food and retail. \r\n\\r\nThe customer is always right. \r\nEven if the customer is wrong, the mistake must be borne by oneself, and strive to achieve the realm of "complete customer satisfaction" \r\nMcDonald's Corporation, as a leading catering and retailing services industry, service is as important as life. After each employee enters the McDonald's Corporation, the first thing is to receive training to learn how to better serve the customer, so that the customer to achieve 100% satisfaction, for this reason, the McDonald's Corporation requires employees to do a good job in the service of the following: \r\n Customers queuing up to buy food, the waiting time of no more than 2 minutes, requiring employees must be fast and accurate in the work. \r\\nWaiters must be in accordance with the counter service "6 steps" for customer service, when the customer ordered the required food, the waiter must be within 1 minute to the hands of the customer food. \Customers must not be disturbed during their meal, and they must not be "chased away" even after they have finished eating. \r\n\\\r\nMcDonald's TCL philosophy \r\n\n\r\nThis is what McDonald's requires of all its employees, and it is also the specific requirements of its own image, including: \r\n\nT: the first letter of the English word TENDER, i.e., attentive, careful. \r\\nMcDonald's Corporation requires its employees to be fully committed to serving each and every customer with care and attention, without neglecting any subtle aspects. \r\n\\r\nL: The first letter of the English word LOVING, i.e. love. \r\nMcDonald's Corporation not only focuses on earning profits, but also focuses on social welfare, which often contributes to sponsoring social charities as a way to fulfill its social responsibility. \r\n\\r\nC: the first letter of the English CARE, that is, care, care. \r\nTreating special customers, such as disabled customers, will be more thoughtful service, so that they enjoy the fun of dining at McDonald's as normal people. \The phrase "McDonald's is more than a restaurant" accurately summarizes the business philosophy of the McDonald's Group. \r\n\r\nEdited by Wei-Yi Jian-Xi Hong-Xu