At present, the common investment outsourcing in the market is mainly embodied in FMCG. The reason for this situation is also his unique reasons.

FMCG: standardization is easy, and there is almost no service, which is a long-term problem chain.

catering: the outsourcing of catering will be more troublesome. This requires outsourcing companies to have a good understanding of the catering industry, which in itself is an entry threshold. The differences in the catering industry are also huge, so it is almost difficult for non-professionals to get it done.

So there will be some marketing guru who do very well in FMCG industry, but you rarely hear that there are some well-known companies in catering outsourcing industry. Moreover, the turnover of FMCG is relatively large, because the products are standardized, and it is easy to negotiate business as long as you have enough confidence in the brand. For example: acting as an agent for a Maotai liquor. As long as you recognize Maotai, the next thing you have to do is to spend money to get the goods. However, the catering industry is very different. You have a distributor for FMCG, which supplies a certain area, so the income is not worrying. But catering is not good. You represent or join a store, but you need your own careful management to generate income. Therefore, there is a very systematic theory behind the catering industry, and it is not easy to do catering investment outsourcing.