Editor's lead: Soft articles and news may sound unrelated, but in fact they are interrelated and can learn from each other. When we create soft articles, we can learn from some writing techniques of news marketing, so as to better spread the content. Today, the author of this article summarizes the news soft text marketing that copywriters have to master. The relationship between soft writing and news is actually interrelated and mutually beneficial. Soft writing can learn the writing techniques of news marketing, and news can also achieve the purpose of communication with the help of soft writing. The focus of this paper is to tell all kinds of news soft articles for your discussion. 1. A form of soft-text marketing is news-based marketing, and soft-text advertising is a kind of soft-text advertising. Because of its concealment in form and suspense, completeness and visibility in expression, soft-advertising has captured consumers' psychology and played a positive role in corporate publicity, as shown in the following figure: News in Xpeng Motors: As a major part of soft-text marketing, soft-text news has the following marketing advantages: it has a complete interpretation function. The nature of advertising itself determines that it can't be expressed by reasoning or statement. However, news is different. It can make one thing clear in words. Therefore, news soft text can spread the target information conveyed by enterprises more accurately and in detail. Has that advantage of high cost performance. Generally speaking, the cost of corporate news dissemination with the same layout is lower than that of corporate advertising, which is very cost-effective for enterprises with tight advertising budget. It has the characteristics of timely transmission. When an enterprise has an event of spreading value to the outside world, it is necessary to spread the information out in time, and news soft articles can kill two birds with one stone. Have crisis public relations function. When a public relations crisis occurs in an enterprise, it is necessary to start the news transmission and soft text communication at the first time, because advertisements do not have this function. It has the characteristics of secondary propagation. After the first media is released, other media can reprint it to achieve secondary dissemination. Second, the types of news soft articles 1. Sports soft articles Sports news soft articles are different from other soft articles, mainly including four unique characteristics: explanatory, predictive, critical and interesting. 1) Explanatory nature is the main factor that sports news is deeply loved by readers. Without explanatory description, the basic value of sports news will be lost, and it will not give people real appeal, as shown in the figure: 2) The ups and downs in the predictive sports field and the touching scenes are worth describing, and there are articles to do in the prediction of the games outside the stadium. 3) Commentary news is objective, and the commentary characteristics of sports news reflect objectivity, that is, objectively and realistically comment and analyze the performance of the winners and losers in the competition, so as to sum up experience. 4) The description of the stadium with intense interest, relaxed and pleasant, humorous and humorous description fascinates readers. This constitutes the interest of sports news, and the stadium tidbits and off-site anecdotes are equally attractive to readers. 2. Current affairs news itself is prone to boring, blunt and tasteless problems. Compared with the multi-channel sources of social news, the sources of current affairs news soft articles are mostly the same, either press conferences or speeches, or report materials from various departments. So, how to write this kind of news soft article? Choice of angle: There are many people who pay attention to current political news, but the angles they choose are also consistent. If you want to be outstanding, you must find those angles that are meaningful and ignored by others. Different cut-in angles reflect different choices and writing intentions, and the angles selected for reporting should be new in conception, theme and expression. The choice of structure: structure is "the layout of the article", and the basic requirements of the article structure are: integrity and coherence. Selection of materials: there are two main types. The first is trade-off, that is, which materials are needed and which materials are not needed. The second is to decide the details, that is, which materials should be written in detail and those should be omitted. Choice of style: Before you start writing, you should first consider what kind of style and style this article should use. The style of current political soft articles is generally rigorous, so you should pay attention to it when writing. 3. Entertainment News Soft Text Nowadays, the pace of social life is getting faster and faster, and people are facing more and more pressures in all aspects. In addition to knowing the latest major events in society or information related to themselves, people urgently need some entertainment to relieve their psychological pressure, and reading entertainment news has become an important way for many people to relax. However, as a special category of news, entertainment news has been questioned by many people, and the writing of entertainment news soft articles also needs the promoters' careful consideration, so as to avoid the following misunderstandings as far as possible: the vulgarization tendency of entertainment news; News hype, fake news; The form of reporting does not pay attention to news norms. 4. Activity news soft text The structure of activity news soft text is generally as follows: the first paragraph writes the introduction, the main organizer and the participants; The second paragraph mainly focuses on the process of the activity, the activity site and the on-site feedback; The third paragraph comments on the significance of carrying out this activity. When writing this kind of soft article, we should pay attention to the following points: the activity must reflect the theme, the introduction of the participants should be layered, and each activity has its own theme to condense the content of the whole activity and help readers understand the content of the article. Writing should stick to the theme of the activity. Determine the protagonist of news events. Activities should be prioritized. Generally, the description of the activity site is written in paragraphs with total score, highlighting the characteristics of the activity. 3. Sources of news soft materials 1. Hot spots and hot lists of search engines such as Baidu and 361: Baidu Hot List 361 searches for hot spots 2. Hot spots and headlines of news websites get news materials by paying attention to the headlines and characteristics of some mainstream news websites: 3. The application of new media tools such as New List, New Media Manager, etc. Through these new media tools, we can get current hot topics with many discussion lists. 4. Some points for attention in writing news soft articles 1. The theme of the article is not clear. A good soft article should make readers understand the main idea of the article at the moment they see the title. Many friends did not extract a clear theme when creating soft articles, which led readers to be confused about the intention of the article and to have a deep impression on the article, which would greatly weaken the marketing effect of the article. 2. The opening is not attractive enough. It doesn't have to be long. As long as it can attract readers' curiosity, a short and concise opening is better. 3. The article lacks persuasiveness. Good news soft articles should be told with facts, which can not only attract readers through facts and professionalism, but also ensure the substantial dissemination of soft articles. 4. The promotion intention is too obvious. Soft articles pay attention to the spring breeze and rain, and moisten things quietly. Nowadays, consumers are very smart and can quickly tell whether an article is soft or not, but excellent soft articles can still guide consumers and achieve the purpose of brand promotion. 5. Adding too many links to soft articles is a common method, but if you add too many links at one time, it is easy for readers to reject or even mislead. Fifth, the writing of soft news articles at the end should be easy to use in soft writing. Friends can pay more attention to news websites or some hot events, and select materials from them to create soft articles. Practice makes perfect. As long as they are created to a certain extent, they can write high-quality soft articles. At the same time, I am also exercising in this area. Welcome to discuss and study together.