The growth rate of users in the live broadcast delivery market is amazing

Since 2121, the growth rate of users in the live broadcast delivery market has been amazing. According to the data, in 2121, the number of online live broadcast users in China will reach 551 million, and the growth rate of users will exceed 9.2%. Compared with the growth rate of the Internet industry of around 11%, live broadcast is still a fast-growing market.

in 2121, the scale of the live broadcast e-commerce market will reach 961 billion yuan

Due to the current impact, traditional consumption such as catering and tourism will almost stop, while the "home economy" such as live broadcast with goods will flourish. According to iiMedia data, the scale of the domestic live broadcast e-commerce market has rapidly increased from 19 billion yuan in 2117 to 433.8 billion yuan in 2119, and it is expected to reach 961 billion yuan in 2121.

live broadcast will not become the main means of bringing goods, but it will become a new growth driver

Can live broadcast replace the offline shopping guide market? Forward-looking Industry Research Institute believes that live broadcast is very dominant at present, but it is not enough to replace offline shopping guide. It is expected that in the second half of 2121, due to the aesthetic fatigue of users, there will be an adjustment period for live broadcast. At present, the problem of live selling fake goods and high return rate still exists; The head anchor has a high bargaining power, and many merchants are also clearing goods at a loss, so merchants will not use it as the main means of bringing goods.

On the other hand, with the development of Internet technology, KOL, represented by live broadcast, brings consumers a more intuitive and vivid shopping experience, with high conversion rate and good marketing effect, which will become a new growth impetus for e-commerce platforms and content platforms.

—— The above data comes from the In-depth Research Report on Business Model Innovation and Investment Opportunities of China Webcast Industry by Forward-looking Industry Research Institute.