Food safety incidents occur from time to time, and large companies are constantly involved in the whirlpool of food safety. The images of "responsibility", "green" and "safety" advertised by these companies are so fragile that some companies are regarded as "too big to fail" because of repeated crimes. In the eyes of the public, these so-called "bad companies", in most cases, it is hard to imagine that their operators have the motive and reason to deliberately do evil. However, only from the level of moral and social responsibility, it is difficult for enterprises to have real endogenous motivation to ensure food safety.

For agricultural and food enterprises, ensuring food safety is not a burden, but the starting point and core of their business model. Only by ensuring food safety can the long-term development and value maximization of enterprises be realized. With people paying more and more attention to food safety, it is no longer feasible for enterprises to rely on opportunism and low-cost expansion in the past.

Food safety problems occur frequently, but many enterprises have not learned the lesson. For example, a food company that grabbed the IPO this year, its chain operation mode enabled it to achieve a rapid expansion of scale, so it was sought after by many investors. As a result, the company was exposed to a batch of harmful food by the media before the meeting.

There was an ironic news that the advertising expenses of the top ten listed companies in the food and beverage industry were close to11,and the advertising expenses were close to 10 billion yuan. Food enterprises seem to pay more attention to the bombing advertising effect and the rapid expansion of the market, but they often say more about the food safety that needs to be hammered and carefully built, but they don't do enough, and their words and deeds are different.

Because food enterprises do not regard safety as the core of their business model, once there are safety problems, they try their best to clean themselves up, such as what happened to feed, adulteration by farmers, improper operation of temporary workers and so on. However, as the first responsible enterprise, it has become an innocent victim.

In fact, the business model is a system that provides value for consumers, suppliers and partners. And create profits for enterprises by integrating internal and external resources. The business model of agricultural food enterprises should be based on commodity safety, and their procurement, production and sales should be structured around food safety to form a controllable system from source to terminal.

For example, in the procurement process, many food enterprises are faced with thousands of small farmers, so we must consider how to establish a stable interest linkage mechanism with farmers to ensure that farmers provide safe agricultural products. Like the previous dairy industry, when milk was in short supply, it was purchased crazily, and the milk was repeatedly low-priced, which easily led to the phenomenon of adulteration of dairy farmers.

With the development of urbanization and the improvement of people's consumption level, agriculture and food have become hot investment fields. But an investor in the field of agricultural food lamented that it is difficult to find good companies and good projects now. It can be said that what the agricultural food industry lacks is not capital, but a good business model and good companies and projects based on this model.

If we don't rebuild and innovate the business model around food safety, China's agricultural food enterprises can only be "bad boys" who keep making mistakes and miss the opportunities for the future development of agricultural food industry.