7Ps marketing theory (the? Marketing? Theory? Yes? 7Ps)？ 198 1 year Booms and Bitner? Suggest 4p in traditional marketing theory? 4Ps？ Add three "service P" on the basis? Namely: people (? People? ), process (? Process), physical environment (physical? Evidence).
The core of 7Ps
1 reveals the importance of employees' participation in the whole marketing activities. Enterprise employees are the main body of the enterprise organization, and everything that each employee does will become a part of customers' feelings about enterprise service and have a certain impact on the image of the enterprise. Every employee should actively participate in the business management decision-making of the enterprise, and truly play the role of employees as masters.
2. Enterprises should pay attention to the whole process of providing services to users, understand customers' feelings in this process through interactive communication, and make customers become participants in the service marketing process, so as to improve services in time and meet customers' expectations. Enterprise marketing should also pay attention to the management of division of labor and cooperation among internal departments, because marketing is an activity in which all departments cooperate and all employees participate, and effective division of labor and cooperation between departments is the fundamental guarantee to realize marketing activities.
Refer to Baidu Encyclopedia 7Ps marketing theory.