Ten Million online celebrity logo, which is famous for its pursuit of luxury life, was criticized by two official media, apologizing that it was full of survival desire and gave up luxury hotels to eat roadside stalls. Today, I will tell you about this "local tyrant", who eats the best and is only the most expensive. Exchange identities with the president of oppo, go to a bath center decorated with RMB 1 billion, stay at the Oriental Pearl Hotel for RMB 55,111 a night, and eat red roast goose heads for RMB 2,281 each. Even Dubai bosses, calling themselves local tyrants everywhere, dare not let them do this. A big logo that ordinary people have never eaten or been to will take you through.

Recently, an account that looks like a local tyrant appeared on the Internet, showing a man wearing an orange coat, a backpack and round-rimmed glasses, which means that the big logo of an online celebrity eats Beijing. With its unique video style, the account is very popular on the network of high-priced food discovery shops. Only 25 million powder is sucked in half a year, which is often spent again and again by thousands of people, which makes fans enjoy it. "Eating like a fire" is written on the sound profile of the big logo. As a northeastern person, the big logo is a veritable foodie. Many people have various speculations about his luxury consumption pattern. They think he is a rich second generation with capital behind him. Some people say that he is an invisible rich man who comes out to experience life.

In fact, before using the food account, Big logo was an advertiser working in the advertising circle. Until the short video just appeared, friends around him began to make their own personal accounts. He couldn't help but try the water himself, so he had the big logo among online celebrities. At the beginning, this account was managed by two people. He and his photographer tried various food themes, such as take-away, take-away, online celebrities and food punching. After accumulating a certain number of fans, the big logo resigned and concentrated on operating the account.

There is no precise positioning and style to open an account, so there is no fixed person with more than one million fans. As for how to find his own personal preparation, I also want to talk about his previous evaluation of food. At the beginning, like other food bloggers, Big logo ate home-cooked dishes from cheap restaurants, so the traffic was average. Until the big logo was released in 311 yuan, the Niu Niu brand received more than 911,111 praises. The explosion of this video was purely accidental, because the photographers celebrated their birthdays together, and the video taken by the way didn't expect the effect to be surprisingly good, which opened up new ideas for the content creation of Big logo. After various attempts, the design and direction of the newcomer were determined, and the expensive food was experienced from the perspective of an ordinary person, and the store was evaluated.

Since then, the account of "Big logo Eat Beijing" has officially embarked on the expensive road of eating, drinking and shopping everywhere, and the soaring traffic has also proved that local tyrant-style content positioning and personal design are effective. Among them, the most popular videos have received more than 2 million praises. According to the big logo, the average play volume of the account is about 31 million, and the maximum play volume is 91 million. The content positioning of the big logo is very expensive, "don't buy the right one, just buy the expensive one", which satisfies the curiosity of fans, because most people don't eat too expensive things. The video style cannot be imitated. Experiencing high-end restaurants is the real reaction of an ordinary person. One word is expensive.

After that, we evaluated the Bulgari Hotel and Oriental Pearl Hotel, which cost 55,111 yuan a night. With this series of evaluations, the average number of likes per video is close to one million, and high consumption is directly proportional to the number of likes. Years of experience in the advertising industry has laid a good foundation for his video creation.

when there is a big logo in the video, almost no script is prepared, and the lines are improvised, which is the most authentic evaluation feeling. At present, the big logo is a small team operation mode. He is in charge of appearance, editing and shooting, and they plan their business together.

At present, the accounts operated by Guangyin, Guagua and Shoushou have all broken 61 million fans on the three platforms. Up to now, 219 videos have been released, and the number of fans has exceeded 211 million, with an average of 871,111 per video. With such magical data, the secret of powder absorption comes from the curiosity of the big logo.

every video of the big logo is out of curiosity, which not only increases the traffic for itself, but also brings visual enjoyment to fans, satisfying their curiosity from a distance. Although the account is "eat Beijing", the scope of exploring big logo stores is not limited to Beijing, but punching in and eating delicious food from all over the country.