The department responsible for soliciting sponsorship in the student union is the external relations department. The International Liaison Department needs to seek sponsorship from off-campus enterprises to support the activities of the Student Union. Generally speaking, the Liaison Department takes the following steps to win sponsorship:

(1) planning

Before you get sponsorship, you need to plan the activity, know the approximate cost of the activity and consider the number of advertisements that can be inserted from the activity. You can prepare questions that sponsors may ask in advance. For example, how can you ensure that I am profitable? For this problem, we can cite examples and data of profit in previous years to win the trust of merchants.

(2) Consultation

You can find merchants online, in companies or in physical stores. It is best to have restaurants and tea shops not far from the school, because college students often have dinner, and there is a great demand for catering and tea. You can start the negotiation after you find the merchant. Be confident when negotiating with the merchants, and don't flinch just because you are a student. And consider the problem from the sponsor's point of view and give the services we can provide to the sponsor. For example, increase the flow of people to the store. When you withdraw money from sponsors, you must pay attention to trying to maximize the amount. After reaching an understanding, you can sign the contract.

(3) Feedback

Send the pictures of the event and the promotional materials of QQ WeChat to the merchants. If the benefits brought to the merchants can be calculated, they can be retained after calculation. On the one hand, you can continue to cooperate with this business, and you can also find other businesses accordingly.