Mother's Day activities planning in catering industry?

Atmosphere marketing, the layout of dining table and background wall in the restaurant should set off the festive atmosphere

When customers walk into the store, they can feel the atmosphere different from other places at first sight, which will arouse customers' buzz, and merchants can make posters or hand-draw.

Collection of photos of parents and children in offline stores on Mother's Day

During the warm-up period of Mother's Day activities, we need to get more exposure of holiday activities through online channels. At this stage, catering enterprises can collect photos of parents and children dining in the store through the activities of taking photos at a discount, and use this series of photos of parents and children in offline stores as promotional materials to start various topic marketing online and improve the exposure of the store. You can also use the latest dynamic materials of Mother's Day theme as the shooting background to set off the theme atmosphere of the festival and make the store image in the photo unique.

exclusive blessing video

catering stores can announce their activity plans in advance, and tell customers to send their recorded blessing videos to the stores in advance. The person in charge of the catering stores will put the videos in the official WeChat background. When the mother comes over for dinner on Mother's Day, the mother can enter the customer's name to watch and reprint them. The top three viewers can also get corresponding coupons or gifts from the catering stores, and after that, they can upload the videos to websites, forums and so on. Of course, this definitely requires the consent of the customers.

Customize Mother's Day-specific dishes

When planning the marketing of Mother's Day restaurants, you must combine your own restaurant's special areas to promote activities, otherwise you will lose the significance of marketing planning. Combining your own dishes, customers will feel different enthusiasm and treatment, and word of mouth will spread and fission will occur.

grabbing red envelopes interactively to enhance the affection between mother and child

Nowadays, no matter teenagers, young people or middle-aged and elderly people, they will play WeChat. When the holidays are not over, families will grab red envelopes to set off the festive atmosphere, and everyone will have a lively discussion together, which can enhance the affection between families.

In fact, the planning activities of restaurants for Mother's Day are not only about this, but also mainly based on the actual situation of their own stores. In order to set off the festive atmosphere, the reporter suggested that restaurants should decorate the dining tables, restaurant walls and so on, and can post posters and put photos.