What is a business plan for college students to write? Such planning and from what aspects to start? The following is my "college students business plan 1500 words", just for reference, welcome to read.

College students business plan 1500 words (a)

Introduction: tea as a famous health drink, it is the ancient people of southern China's contribution to China's food culture, but also the contribution of the Chinese people to the world's food culture. Nowadays, opening a tea store is definitely a big hit.

Project Introduction

1.1 Purpose of this plan

To provide sufficient information for those who are interested in investing in this project.

To provide basic data and guidelines for the future operation of the Program.

1.2 Company Profile

The company set high-grade professional tea culture in one, "inheritance of the millennium culture, promote national tea" as the concept, to pursue and carry forward the spirit of the tea ceremony "health, beauty, and, respect" as the main theme, is committed to To create a first-class tea culture enterprise allows you to experience the traditional tea atmosphere in a beautiful and exquisite environment, so that you can find a piece of the fast-paced city life in a quiet harbor, we will be happy to provide you with VIP-level services.

1.3 Industry Background

With the rapid development of today's world, people's standard of living in the gradual improvement of the quality of life to a substantial increase in the quality of life, at the same time, these also caused the acceleration of the pace of life, the pressure to gradually increase, more and more lonely, human indifference. It is difficult for us to seek a piece of pure land of the soul to settle our tired hearts. But as more and more problems grow, more and more needs arise, providing more and more opportunities.

We are all a customer-centric, we adhere to our Chinese civilization, integration and development of traditional culture at the same time, to provide customers with a place to speak freely, where you can meet like-minded friends; here, you can communicate with more people to dispel loneliness; here, you can be alone, listen to music, immersed in the soothing rhythms of the music, relaxation of the nerves and the body and mind; here, you can listen to music, immersed in music, relaxation of the nerves and the body and mind; here, you can listen to music, immersed in music, relaxation of the nerves and the body and mind. and body and mind; here, you can work with your family, in the atmosphere of music to enjoy the warmth of the family, so that the so-called generation gap disappeared around us, to create a warm and harmonious family atmosphere; here, you can also be with friends, tea words of joy, ***叙友情; here, you can find a comfortable and happy negotiation and trading place for you and your customers, in this way there is no strife and no noise only Peace and quiet, harmony and tranquility of the environment towards success; here, we provide you with a series of convenient - music equipment, Xiangqi, Go ...... leisure, you can find music friends or chess friends, so that life has flavor, so that city life is no longer monotonous and no longer lonely. Monotony is no longer lonely. Our teahouse was born in such a historical situation.

1.4 Marketing

A market consists of all potential customers who have specific needs or desires and are willing and able to engage in exchanges to satisfy those needs and desires. Our market segmentation is implemented for those consumers who aspire to a quiet and suitable place to relax in a busy city, oriented to the tea market.

1.5 Corporate Management

The company's initial stage of development, in the simple structure, small scale, the process is more stable at the primary stage, which maintains the advantages of centralized and unified operation of the linear system. The company's internal production process includes the positioning of the company's basic framework and mode of operation, the product supply process for the establishment of direct sales channels, the development of export channels, the establishment of a marketing network to implement the plan.

1.6 Conclusion

The company's teahouse to leisure to promote culture, there will be great prospects for development. If enough investment can be obtained, this project will bring great returns for investors.

Business Management Program

I. Positioning

Mingyatang teahouse as a carrier of Taoist culture, by providing calligraphy and painting room guzheng.

Tea products and tea performances to serve the enthusiasm for tea culture and cultural taste of high-end consumer groups.

Second, the business model

1, product portfolio

Tea house product portfolio includes: tea products, service equipment and other brand elements, tea culture, service catering, performing arts, music.

Tea: the main choice of Dahongpao, Iron Goddess of Mercy, Xinyang Maojian, Keemun Red Tea, Xihu Longjing, Yunnan Pu'er and other high-quality and historical brand categories.

Product sources can be through and manufacturers to establish long-term supply mechanism, take goods can be in Maliandao can also establish strategic cooperation with local manufacturers.

Ware: the choice of tea ware is simple and natural celadon such as Ru porcelain.

Service equipment: such as tablecloths, clips, cup holders, etc. all through the oem form on the Mingyatang teahouse brand characters.

Tea culture: Xinfang Tea House waiters not only serve tea guests, each waiter must have their own specialization in tea, but also have tea performance and tea culture connotation. Usually tea staff to provide tea and tea culture services, later you can receive external tea performance activities to increase the revenue structure.

2, the price combination

Tea house product prices relative to other tea houses to locate the high price, especially the price of gift tea, tea house can be a fixed supplier and cooperation in the operation of tea gifts.

Name area prices can be decided according to the reality of customer flow.

3, promotional mix

Teahouse operations need to leverage the power of industry associations and the media, through the regular organization of tea culture salon activities to improve the popularity of the teahouse and atmosphere.

4, channel mix

Supply channels: China's top ten tea tea-producing regions and xx urban store channels, factory in xx office related resources and high-quality manufacturers cost advantage resources.

Marketing channels: teahouse membership management mechanism and public relations activities entrepreneurs theme activities networking resources.

Third, the competitive strategy

xx teahouse relative to some big cities have become famous xx teahouse, xx tea, xxx, xx Court, xx teahouse, xxx teahouse in the late starter, which is standing in the club, but with the Dream of the Red Chamber cultural connotations of the characteristics of the teahouse, the only full excavation of the cultural taste advantage, to do the full cultural heritage, and in the supply of products to be able to get a low-cost quality and cheap! There is an absolute advantage.

Fourth, the management mode

1, site management

The purpose of site management is to create a good environment for the Jingyi Teahouse suitable for business: space layout, lighting, background music.

The biggest waste of the teahouse is the waste of the site vacancy rate, so the effective use of each corner, through the product layout and product structure and other forms of marketing everywhere everywhere to achieve the feeling of tea culture.

2, employee management

Employee time management and employee career growth and performance management is the core issue of teahouse management. Through the membership management mechanism and each waiter has their own customer management files in the form of stimulating staff to take advantage of the time. Design the concept of tea category expert for each tea staff, so that each tea staff can learn and specialize, and their career can be improved and grow. Performance and benefits linked incentives can create benefits for them.

3, service management

Service management is the tea ceremony requirements of the beauty of the people (including instrumentation, style, beauty, charm, language, beauty, beauty of the soul) embodied in the welcome, consulting, tea service, tea service, supporting services, billing services, complaint handling and delivery of guests and other links.

4, customer management

The establishment of customer files, customer contact and out-of-store services.

The most important customer company archives; followed by the department manager and tea staff level by level management.

Teahouse management also includes: purchase management, warehouse management, financial management.

Fifth, the development strategy

1, shaping the personality

xxx tea culture personality business card interpretation.

2, diversified grafting

Kunqu, catering, music, painting, calligraphy, antiquity and other multicultural grafting.

3, seize the long tail

Internet popularity plus offline tea culture experience center.

4, activate the traditional

Integration of fashion and traditional tea culture combined to attract new forces.

College students business plan 1500 words (two)

First, the project summary

Is it true that you do not want to eat in the cafeteria every day to eat those every day a taste of the dishes?

Do you not want to go out to restaurants to eat those delicious but not very safe meals?

Do you want to experience the mystery of cooking with your classmates?

The University Student Kitchen is very much to your liking and will free you from the boredom of wandering.

Students just need to buy their favorite dishes, there are complete kitchen facilities and dining equipment, all the kitchen equipment like home and restaurant equipment are available, creating a free space, this is an unprecedented, single-structure, centralized rental room stove shop. It has a distinct structure of four stoves in one kitchen, plus a dining room, constituting a single unit, and a store may consist of more or less units, each of which may be used by several groups of customers in rotation at a given mealtime. The cost of a college kitchen is relatively small, only $xxx-xxx per unit/year, which can probably be recovered in one semester, and the second half of the revenue can be used to expand the equipment and facilities.

Because this project is designed specifically for the food and entertainment problems of college students, and surveyed a lot of students, they are looking forward to the opening of the college students kitchen, very willing to try it, and said they would every once in a while to ask a friend or and roommates to cook together. So its appeal is limitless. Every year a new class of freshmen adds a new source of customers to the College Kitchen, so it will be enduring.

It can be large or small, and is promising and low-cost. It may not be imitated at any time, so it is necessary to strictly manage all the work, improve its taste, and constantly innovate from the original basis, and constantly reflect and reform from the students to improve our competitiveness.

Its management model is very simple, divided into internal and external management. External management is mainly publicity, and large and medium-sized booking rentals of reasonable arrangements; internal management is mainly for college students to create a free and clean atmosphere in the kitchen.

Come to College Kitchen and enjoy the joy of cooking with your friends!

Two, the company

1, nature: college students kitchen is a kind of rental kitchen for all college students a service project.

2, equipment and facilities: college student kitchens exist in the form of unit system, a unit has a kitchen and a restaurant. A kitchen has four stoves, four sets of cooking utensils and gas stoves, and a cutting board table, more than one set of chopping tools, and a cabinet, which is equipped with bowls, oil, salt and other seasonings, equipped with running water faucets and more than baskets, buckets, and other tools such as washing tools, and a few hoods; dining room has a table of five or six sizes, fans, water dispensers, refrigerators, disinfection cabinets, rice cookers, and when the provision of hot meals.

3, the project service content: college students as long as they bring their favorite dishes to the college students kitchen, according to the time or size of the delivery of a certain amount of rent can be to the designated stove to cook, a kitchen, four stoves, can be cooked at the same time. During a lunch or dinner time, several groups of students can cook on one stove. In this way, the kitchen of one unit can cook about xx (x stoves * x groups/stoves) groups of students between lunch time (11:00-2:00). Students can eat here before leaving, or take it out to eat, whatever they want.

Our college student kitchen is also equipped with a large refrigerator, so if you are a regular and have unfinished dishes, or leftovers that need to be stored, we will store them for them, just seal them up and put them in a closed basket, then write your name or other markings and put them in the refrigerator, but due to the consideration of electricity consumption and refrigerator space, you will have to pay x yuan/day for hosting the dishes if they are stored for more than one day. The money will be paid for the storage.

4, the purpose of the project: the generation of college students kitchen is my group y understand that many college students complain about the cafeteria. Meals every day a same, the flavor is not delicious, not a little novelty, and some students and feel that the meals in restaurants outside, the health situation is not good, smack of oil is not much, and the price is not low. In the case of only two choices, in addition to complaining, only complaining, so we came up with the idea of college students kitchen this both the taste of college students, but also exercise college students do-it-yourself ability of the kitchen.

5, college students kitchen interior decoration: can be created by the students to design, design core for free and comfortable, green. The main embodiment of simple beauty. College students grow their own flowers and plants, handmade clip art, waste utilization and other creative design can be used to decorate college students kitchen.

Third, the organization

Management system

1, we will be divided into large, medium and small-scale customers.

Large-scale (x-x people): such as a class reunion, or the birthday of a classmate, so that you need to rent a unit of college student kitchen, which needs to be booked in advance. Depending on the requirements either a chef is agreed to help or an individual is hired to take care of the chores.

Medium size (x-x people): such as a certain dorm room reunion, or a small celebration, which also needs to be booked in advance, with no chef available.

Small (x-x people): cook stoves are always available.

2. In the college kitchen, only one middle-aged female employee needs to be hired to clean and tidy up the college kitchen, and to check the safety of the LPG cooker when the college students are cooking.

3, other managers: publicity, kitchen utensils, tableware, financial managers, customer reservations, cashier on duty, etc. can be played by students.

4, if there is a large party or get-together, can be booked in advance to the person in charge of customer booking, he / she can make arrangements in advance, medium-sized (x-x people) is also arranged by the person in charge of the booking, the small-scale customer groups, according to the first-come-first-served use of the stove.

5, the financial manager, responsible for the weekly utility bills, gas stoves and hiring staff costs and the total revenue of the "College Kitchen", the appropriate adjustment of prices, large and medium-sized groups of customers have a fixed booking price, according to the number of times the kitchen is booked to determine the next week's rent of the small group of customers to come to do the dishes.

6, government approvals: college students kitchen to obtain a business license, the problem is mainly health and safety. Because we hired personnel to clean the college kitchen and always test and teach students to use liquefied petroleum gas and other dangerous equipment, and in the college kitchen with fire extinguishers, firefighting equipment. Safety and hygiene is the core management of the student kitchen, so we can obtain government approval, if the students by the students to start their own business can apply for funding and approval from the school.

Fourth, the market

1, marketing

① publicity

We will be through the flyers, posters, school forums, a qq group of college students, and college students in the network of relations to publicize. We will invite some good friends from various faculties and departments to come together to experience the freedom, happiness and satisfaction in our "Student Kitchen" for free, and ask them to do verbal publicity for our "Student Kitchen".

② source

Since our "college kitchen" food and experience the joy of design, the college students will have a variety of reasons to like our "college kitchen".

A. To show off their cooking skills in front of their classmates.

B. Invite your best friends to cook for you in the Student Kitchen.

C. Some two or three male and female dormitories can have a cooking party here, and those who don't know how to cook will learn.

D. If there is a student from abroad, let him/her stir-fry his/her hometown dishes and taste the freshness.

E. Not satisfied with the outside restaurant, not satisfied with the cafeteria, but also not easy to get their own.

In an environment as relaxed and free as a college student's kitchen, in a kitchen that is as accessible as home. We not only eat a meal, but more importantly in the process, we experience the joy of doing it yourself. It's the joy of doing things together, and it's really the kitchen of the college students. That's why, with so much to offer, we're going to have a steady stream of customers at the College Kitchen. Every year there will be new students coming in, and the students who come to try the food will continue to come in.

③ Since the college kitchen is for college students dining and entertainment considerations, it can be extended with the profit service, you can rent barbecue tools, sell barbecue ingredients. Sell drinks, beer, dry vegetables and other easy to store dishes dry goods. Can also with free services, provide how to cook a class of books and nutrition with books.

2, market prospects

Now it seems that there is no such scale as our "college students kitchen" to rent the kitchen to college students, the same structure, form of store, even if there is, but also may be the college students to do their own cooking as a form of entertainment. That's why "Student Kitchen" is unique. College students are motivated by the desire to experience social realities, the joy of doing things on their own, and the desire to experience freshness. Therefore, the prospect of our "college students' kitchen" is broad, and there are so many colleges and universities (undergraduate, specialized and vocational schools) in the country, which will be a vast chain space. We also attach importance to the "college kitchen" in the student's attention, credibility to the horizontal development of other services, to achieve the college kitchen horizontal chain.

3, strategic objectives

(1) the recent strategic objectives, in different parts of several colleges and universities around the establishment of a student kitchen. Carefully organize the internal structure, to provide students with a convenient, comfortable, free, affordable, clean food, entertainment space, with free and clean to win the comfort of college students cooking meals, so that they feel come to come again, and again, they want to come every day. In half a semester, in the schools close to the publicity of the well-known, to create the reputation of the reputation of the boundaries of the word, during this period of profit x%.

(2) the recent strategic objectives: in the reputation, credibility, attention are well established on the basis of the development of more cities, more colleges and universities "college students kitchen", but also horizontal development, so that the "college students kitchen" has become a brand, to carry out other services to college students industry. The first is to make sure that you have a good idea of what you want to do with your life.

V. Investment Analysis

Fixed costs xxx-xxx yuan/unit

Variable costs (rent, water, electricity, oil, food) xxx-xxx/unit. Annual

Gas xxx yuan/month. Gas xxx Yuan/month. Unit

Annual total revenue xxx-xxx yuan/month. Unit varies

Because of its instability, it is not good to estimate the standard value of profit. It is estimated that there are half a year to recover costs, half a year to profit. The form of investment can be a joint venture, you can also invest in a person, "college students kitchen" a year's cost is about x-x million / unit between. So the prospect of college students investing in profits is objective.

Six, college students kitchen SWTO analysis

Strength: ① There is no single structure like the college kitchen, unique store, so there is less competition in the industry.

② Casual, it is more choices than the meals in the cafeteria, obedient to the customer's own preferences. It is more hygienic and affordable than restaurants, reassuring people that it is freer than anywhere else.

③ good flexibility, adapted to the low and high seasons of the customer base. The structure of the "college kitchen" is simple. Stove are movable, tables and chairs are also movable, and again to the unit system (a kitchen, with a dining room), in the students put winter and summer vacation, you can reduce a few units, downsizing, reducing variable costs (electricity, water, rent ......)

④ good adaptability, can face different periods of Hot and cold situations, when the final exams are approaching, students are busy all day long reviewing their homework and meeting the end of the term. At this time, the "college student kitchen" may become obviously cold, this is, in the case of a certain degree of credibility and attention, and close to the school, we can hire a part-time chef. We can provide catering services in a short period of time, so that we don't become cold or lose money during the end of the period.

Wealth: because he is a service program, it is less stable.

Opportunity: Students enter College Kitchen with a sense of novelty and enjoy it with a relaxed mindset, and have a great opportunity for vertical and horizontal growth.

Threaten: Because of the low cost and novelty of college students, imitators will follow, which will later become a strong competitive force, so rigorous work management arrangements and continuous innovation and reform are very important.

Comprehensive SWOT analysis, "Student Kitchen" should ensure cleanliness and freedom. The organizers should take a rigorous attitude to do a good job of management. Integrity is the basis for the trust of the students. On this basis, keep the idea of innovation and reform to run it flexibly. In order to exist and develop for a long time.

college students business plan 1500 words (three)

First, the background of entrepreneurship

1, the change of the times has given our contemporary college students a different meaning, but also gives contemporary college students a different life and thought, the pursuit of different ways to enjoy the life of nature is also different. The price of sanitary napkins is also in an upward trend. Often hear dormitory roommates shouted: xx can not afford to hurt ah, sanitary napkins are also rising prices. Or sometimes forget to bring sanitary napkins, not prepared. Of course, I am also a girl.

2, the economic foundation determines the superstructure, the economy of today's society to improve, promote the quality of our life, the requirements of life is different. Women's friends on the quality of sanitary napkin requirements have increased, but also to do cottage products manufacturers to provide opportunities. We have to resist this phenomenon, not only for their own sake, but also for the health of everyone.

Second, the purpose of entrepreneurship

1, as we all know, in the university campus, the ability is far more important than the knowledge, which requires a platform to allow us to continue to learn, forging, to show themselves, to increase the ability. There is no more room for progress for those students who are about to face graduation, so we need to start our own business to pave the way for ourselves.

2, so that the girls use each time are new, do not need to store, do not need to buy a large number of one-time. Do not have to be afraid to come to the great aunt can not afford to hurt, our prices are the lowest, quality, responsive, service first!

3, I myself is a particularly poor students, work-study is something that many of our college students want to do. One can reduce the burden of parents, two can also prove to others their self-reliance and growth.

4. Provide work-study positions for poor students. This makes us only through their own efforts to open up another channel of work-study, in order to truly self-reliance and self-improvement!

Three, the market forecast

The current situation of China's sanitary napkin industry: China introduced the first production line of sanitary napkins in 19xx, there are now more than xxx enterprises, more than xxx production lines, and diversification of the types of products. If there are x girls in each dormitory room, and there are x dormitories on one floor, there are x people on one floor, and there are x floors in one building, and there are xxx people in one dormitory building. In general, each student needs to use about x sanitary napkins and x pads every month, and there are x months in a year. This market capacity is imaginable. The current sanitary napkin market has a wide variety of brands such as xx, xxx, xxx and other brands, as well as economic brands such as Jiao Shuang. According to experts' prediction, the capacity of China's sanitary napkin market is quite large, and there are up to x-x brands in the market, so I would like to open up a piece of heaven and earth of my own in this market.

Four, service introduction

Service for everyone. Each female students like to use the brand of sanitary napkins and the date of menstrual period to do a good job of registration, we will be a few days in advance to send a reminder (in the form of personal door-to-door or telephone greetings), ask if you need sanitary napkins, dysmenorrhea students whether they need brown sugar or pharmaceuticals. Delivery to the door, do not need students to run errands to the supermarket to buy their own, we have many brands of sanitary napkins, for each person needs, and our prices will be cheaper than the supermarket, to humanize the service, do a good job of warm tips. Let the girls use each time is new, do not need to store, do not need to buy a large number of one-time. Set delivery, low price, quality, responsive, service first.

Fifth, business projects

1, a variety of brands, different prices of sanitary napkins;

2, brown sugar (conducive to the relief of menstrual cramps, regular holidays drink the most easy);

3, to relieve menstrual cramps of the pharmaceutical;

4, care products.

Six, marketing strategy

1, manpower: responsible for publicity, the school to arrange delivery personnel, each dormitory building to arrange delivery personnel, responsible for the questionnaire, responsible for inquiries and condolences, record the date of the regular vacation of each student.

2, publicity: during the opening period can be based on the funds allowed, the distribution of a large number of leaflets, questionnaires, the first to attract the attention of the masses, do publicity within the dormitory, website publicity, telephone short message publicity.

3, business: the manufacturer directly into the goods, low prices, small profits, fixed entity store.

4, strategy: website publicity, group purchases, Taobao store, low prices, low margins, high quality service, door-to-door delivery, can be done as a gift package, the regular holiday essentials (brown sugar, pharmaceuticals, care products).

VII, business principles

1, the principle of truth: direct purchase from the manufacturer, to ensure authenticity, not false.

2, the principle of mutual benefit: on the basis of sincerity, to achieve equality and reciprocity between the two sides.

3, the principle of quality service: to ensure that the quality of patient service provided by the helpers, do a good job in advance warm tips, really do the delivery.