83% of the external information people perceive reaches people's minds through visual channels. In other words, vision is the most important and main channel for people to receive external information. The visual identification of corporate image is to transform the non-visual content of CI into static visual identification symbols, which are directly spread at the widest level in extremely rich and diverse application forms.
Scientific design and good visual recognition are the quick ways to spread business ideas, establish corporate visibility and shape corporate image.
Two. VI Application Element System Design Table
1. Hotel project
Furniture, ashtray, cushion, tableware, customer stationery, etc. Commodities and packaging
Commodity packaging design, wrapping paper, packaging box, packaging box, badge, envelope, seal, label, adhesive tape, label, etc.
2. Symbolic classes
Company name signboard, architectural appearance, signboard, outdoor lighting, neon lights, entrance and exit instructions, window display, movable signboard, road sign, memorial building, various signboards, and various commercial signboards and signs used by dealers.
3. Bill category
Orders, manifests, bills, orders, bills, application forms, notices, confirmation letters, contracts, checks, receipts, etc.
4. Stationery
Special stationery, notes, envelopes, official documents, file bags, letters of introduction, etc.
5. Clothing category
Work clothes, uniforms, work hats, ties, bow ties, handkerchiefs, tie clips, umbrellas, handbags, etc. Wages of male and female workers.
6. Print categories
Stocks, annual reports, company lists, investigation reports, self-run newspapers and periodicals, company resumes, profiles, awards, etc.
7. Categories of mass communication
Newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, mail advertisements, etc.
8. class 8.sp
Product brochures, advertising leaflets, exhibition layout, public relations magazines, promotional materials, audio-visual materials, seasonal greeting cards, postcards and various POPs.
9. Transportation
Appearance identification of commercial vehicles, advertising vehicles, trucks, employee commuter vehicles, etc.
10. certificate
Badges, armbands, business cards, ID cards, company flags.