1) Simple travel hotels: budget hotels and youth hostels in scenic spots; 2) City business conference hotel; 3) Urban leisure and entertainment hotels; 4) MALL Hotel (city convention and exhibition); 5) Suburban characteristic conference and leisure hotels: folk hotels, resorts and conference centers; 6) MALL Hotel (suburban metropolis) 7) Destination resort hotel. Under the seven kinds of market demand, seven kinds of hotel models have been formed, which is a simple summary; On the basis of such market analysis, we can accurately locate the market of a hotel with specific investment, analyze its category, and find the direction of planning or upgrading the existing hotel from the experience and lessons of the same kind. Analysis of Hotel Functions and Extensions We divide the functions of hotels into basic functions and extended functions in order to better grasp the context of hotel development. What kind of market demand corresponds to what kind of function. We can sum up the basic functional structure of the hotel from the specific needs of seven types of market demand groups. 1. Private space function rest function: bed, bathroom, toilet and related supplies; External contact and work functions: TV, telephone, writing desk, broadband, computer; Reception function: reception desk and chair and space, independent reception living room; Extended entertainment and leisure functions: bath surfing room, chess room and comprehensive entertainment room; Extended security assistant functions: security room, secretary room, workshop, conference room, back channel. 2. Public space functional restaurants: breakfast, banquet hall, tea restaurant, snack dining hall, Chinese and Western restaurants, open-air dining and barbecue camp; Reception function: a lounge (free of charge), lobby bar, coffee shop and teahouse are specially set up; Business and travel services: booking tickets, travel agencies, faxes, long-distance calls, surfing the Internet, photocopying, car rental and secretarial services; Conference, exhibition and trading activities: conference room, lecture hall, exhibition hall, exhibition corridor, performance hall and multi-function hall; Recreation and sports: swimming pool, water park, hot spring center, bath center, massage room, beauty salon, fitness room, bowling alley, tennis court, table tennis room, badminton room, chess and card recreation room, outdoor sports base and small playground; Entertainment: bar, water bar, nightclub, KTV, electronic game room, laser shooting, indoor golf, comprehensive private room, small theater, concert hall and projection hall; Shopping: department stores, supermarkets, art corridors, craft shops, famous brand stores. Four, the characteristic corresponds to the hotel market, we can accurately locate the functions of the hotel, and thus form the product function module of the hotel. However, the function of the hotel can't meet all the market demands, so we must take the road of characteristics, seek the competitive advantage in some markets in the market competition, and maintain the high level and stability of room occupancy rate and consumption standard because of uniqueness. Characteristic of functional design is the basis of market competition and characteristic of business model; The characteristic of landscape style is the basis of hotel style, taste and customer love; The characteristic of business service is a vivid perceptual foundation, which needs operators to realize. In the early planning, it is especially necessary to study the functional characteristics, and realize the hotel's characteristic positioning goal accordingly. According to the experience of Lvwei's landscape creation, three planning modes are put forward here: 1) Low-cost expansion mode of small hotels with local folklore characteristics: small hotels should take the road of low-cost expansion with local folklore characteristics with single function, standardized management and brand chain as the main direction. 2) Characteristic mode of function extension of large and medium-sized hotels in cities: large and medium-sized hotels in cities should aim at the characteristic extension of functions, and form one or two characteristic extensions of functions under the premise of ensuring basic functions, so as to become business conference hotels or entertainment and leisure hotels with unique functions. 3) Characteristic mode of leisure and entertainment for large and medium-sized hotels in suburban scenic spots: Large and medium-sized hotels in suburban scenic spots should take the mode of meeting+leisure and entertainment to make breakthroughs in leisure and entertainment and realize the characteristics of leisure and entertainment projects. The characteristic mode of architecture and landscape design will be detailed in the future serial. 5. Planning Methodology 1. Core Logic Hotel planning, the key is to grasp the corresponding relationship between "market demand and hotel products", thoroughly study the specific market demand faced by hotels, thoroughly understand the basis of hotel location, fully utilize the hotel environment, thoroughly analyze the competitive environment, and finally form a complete product framework and operation mode, which can guide constructive planning, design and opening operation. 2. Planning process requirements and planning objectives Through the investigation of regional environment and plot conditions, relying on the in-depth study of market status and development trend, combined with competition comparison and site landscape culture excavation, the project is integrated, and the overall positioning and overall development strategy are formed along the characteristic objectives; Creative planning of private space and public space product characteristics, design functional characteristic structure; Combined with the plot, a preliminary layout structure is formed; Plan the cultural theme and artistic conception requirements, and initially form the requirements of landscape and architectural style norms; Design, development and operation process, engineering construction requirements, investment stages, investment financing methods, marketing ideas management programs and other links; Systematically integrate all the elements and links in the region to form an overall development plan. After planning, the following goals should be achieved: clear positioning, clear market objectives, novel and unique hotel products with distinctive themes and functions, clear regional linkage and interaction, reasonable investment staging, clear marketing channels and strategies, and operational basis. 3. The planning basic template includes nine parts: basic environment analysis, market research, positioning analysis, functional structure characteristics and layout, theme and style creative planning, architectural and landscape concept planning, business model design and operation implementation plan design. Basic environmental analysis-investigate the project plot, surrounding environment and related resources, and make a systematic analysis of resource environment and plot conditions; Comparative analysis of regional economic and social development and related projects, forming a basic environmental analysis report; Market research-collect relevant market data, conduct systematic market research, deeply analyze market demand, compare competitive projects and possible competitive environment, and put forward accurate market positioning and market objectives of the project; Positioning analysis-through SWOT analysis, the project is systematically integrated to form a systematic positioning of the project, including theme positioning, development goal positioning, function positioning and operation strategy positioning; Characteristic and layout of functional structure-according to the basic elements of hotel functions and the extended characteristic mode, the creative planning of characteristic products is carried out for the project, the building scale is planned, and the spatial layout is carried out, and the specific characteristics of private space and public space are implemented, described in detail, and compared with the market demand; Theme and style creative planning-creatively planning the cultural theme of the hotel, taking culture as the pulse, integrating style and customs to form the theme and style of the hotel. Among them, including the overall architecture, guest room style, leisure and entertainment content, story compilation and situational scene layout, experience mode, special catering and so on; Implement the specific complementary mosaic system structure of the six elements of "eating, living, traveling, entertainment and shopping" in the hotel; Conceptual planning of architecture and landscape-planning of building volume, plate structure, symbolic characteristics, style specification requirements, functional building characteristics, plant landscaping and garden landscape, etc. Form landscape specification requirements; Business model design-selling point planning and analysis, income point setting, income structure design, marketing model design, brand planning, marketing channel planning, promotion idea planning, management model design, human resource development planning, investment estimation, financial forecasting, investment staging planning, financing planning, development process planning, leverage planning, business model integration, etc. Operation implementation plan-a plan for itemizing the objectives and tasks of the project investment and operation. Based on the capital investment, a specific work plan is formed according to the business order and structure. Maps-location analysis diagram, market analysis diagram, current situation and competition analysis diagram, functional zoning diagram, layout diagram of buildings and functional projects, road traffic diagram, iconic landscape and style control diagram, and landscape effect diagram of important nodes.