Although the domestic economy has gradually recovered, the epidemic has had a certain impact on many industries, especially some offline entities, and coffee shops are one of them. In fact, the operation of offline coffee shops is relatively difficult. In 2020, the closure rate of coffee service industry even reached more than 83%. Whether it is some veteran players or some veteran players, almost no one is spared.

I believe many friends are familiar with Mann coffee, which can be said to be the epitome of a generation of chain coffee, but now it has gone into decline. About 60% of Café Man in Beijing has closed down, and some other cities have closed their stores. Not only coffee, COSTA also closed 10% stores in China. So, why is there a "closing tide" in offline coffee shops?

In this regard, some insiders pointed out that on the one hand, it may be the impact of the epidemic, and people prefer "instant coffee" and "canned coffee". On the other hand, with the rapid development of the online field, people began to choose "takeaway coffee", which also accelerated the launch of retail coffee products and the development of coffee brands with e-commerce as the main sales channel. This year, many convenient coffee brands have obtained financing, and some coffee brands have also closed offline stores and started to transform to online.

As can be seen from the above points, consumers' demand for coffee has not changed, but consumers have more choices, which may be one of the reasons why offline coffee brands are difficult to do. Actually, Man Coffee was founded by a Korean, and the blue ocean market of domestic coffee was discovered at 20 1 1. Mankoff is not a simple place to drink coffee. Because of the good environment, Mankraft quickly gained a foothold in the market, but now it has ushered in a "bankruptcy tide."

In 20 19, the number of domestic coffee shops was 150, and in five years, it only increased by less than 40. On the one hand, the expansion of coffee shops is slowing down, on the other hand, the number of coffee shops is also declining. In fact, it's not just coffee shops that are closing. Luckin Coffee, which once opened a shop crazily, has shrunk its stores. Prior to this, some media reported that Ruixing would close 80 stores in Beijing.

In addition, COSTA Coffee also said that it will adjust its British stores and lay off 1650 people. Nearly 20 stores in Beijing have been closed, and all stores in Qingdao have been closed. Even coffee, which has been silent for a while, announced the closure of all its stores, and said that there is no plan to open again for the time being, that is to say, even coffee may have to bid farewell to the offline market. Affected by the epidemic, it is more difficult for physical stores to make profits.

A coffee shop owner said that the cost of coffee shops is still relatively high. Apart from rent, electricity and labor, there is almost no money left. In addition, there are not many consumers entering the store, and there may be only about 30 people at the end of the day. Although coffee is similar to catering, the cost of decoration and equipment is still relatively high, which is not suitable for rapid investment expansion. However, although Luckin Coffee opened thousands of stores in a short time and adopted large-scale subsidies, it only established the scale of users.

High cost, low turnover rate and difficult profit are the three characteristics of offline cafes. In the long run, there is only one result: bankruptcy. So, where is the future of offline coffee shops? Undeniably, the offline development strategy of coffee brands needs to be adjusted. If it is still a traditional offline coffee shop, it will be more difficult to make a profit. Therefore, the traditional coffee shop has ushered in an era of change, and I believe that there will be emerging coffee shop models in the future.