an entrepreneur should have a clear eye on the goal, a clear mind on the strategy, a nose on the danger, a clear mouth on the plan, an ear on the advice, a hand on the opportunity and a foot on the exhibition. Many young entrepreneurs are far-sighted and down-to-earth, thus achieving fruitful results. The following is what I have carefully compiled for you about the deeds of young entrepreneurs. I hope you will like it.
Deeds of Young Pioneering Advanced Leaders 1
Weibo, a post-81s college student in Jiaozuo, has a booming marketing business.
He is a 26-year-old rural college student who gave up his high-paying career after graduation and returned to his hometown to grow yam, which was questioned by his neighbors. He carefully studied the network marketing model and led the whole family to open a yam online shop, which was very impressive. He has a yam dream, hoping to help his neighbors get rich by promoting the green yam brand, and his spirit is admirable.
Is he from Zhang Wu Village, Xitao Town, Wuzhi County, Jiaozuo City? Brother yam? Zhao Zuolin, a young man who grows green yam with his hands and pursues the dream of yam by Weibo.
Incredibly give up a high-paying job and join the yam business
On October 26th and 27th, Zhang Wu Village, Xitao Town, Wuzhi County, Jiaozuo City exploded. Jiaozuo City, 31 Weibo marketing experts should? Brother yam? Zhao Zuolin's invitation to Zhang Wu Village? The First Network Culture Yam Festival of Shanyaoge? . Let's go to Zhao Zuolin's 12 mu yam field to see the growth of yam. Listen? Brother yam? Talk about the planting skills of yam, roll up your trouser legs and start a competition to dig yam. Finally, make the dug yam into various delicious dishes and share the joy of harvest. Of course, there are villagers in Zhang Wu Village who join in the fun, right? Brother yam? His practice is very curious, but he has a little more understanding of his life choices.
Zhang Wu Village was once a village rich in yam in Wuzhi County, and Zhao Zuolin's ancestors were also good at planting yam. However, in recent years, the Chinese yam market is not good. Zhao Zuolin's parents hope that their son who is studying in college can find a good job in the city and get rid of the yellow land after graduation. Zhao Zuolin was admitted to the Marketing and Planning major of Henan Institute of Technology in 2118. Through hard work, he became the best student in this major in 2118. Without graduation, he was offered a monthly salary of more than 3,111 yuan and paid five insurances and one gold.
After working for six months, Zhao Zuolin moved to a well-known media company in Henan Province. After only one year of graduation, he got a monthly salary of 5,111 yuan by his own strength. In the eyes of classmates, Zhao Zuolin is an example for them to learn, while in the eyes of parents, it is only a matter of time before their son settles down in a big city. However, at this time, Zhao Zuolin put forward the plan to open a mountain pharmacy to his parents. Without waiting for discussion, they rejected their son's idea.
? Because what I study is marketing and planning, I usually analyze the Chinese yam market in combination with my own situation. I think farmers in my hometown can only farm but not sell things. Such good things just can't make money. ? Zhao Zuolin said,? It is because of this complex that I decided to stick to my own ideas. ? After Zhao Zuolin got married, Feng Fang, his wife, gave all the money she received from Zhao's bride price to her husband. Did she still do it herself? Yam girl? Help her husband realize his dream. In February 2112, Zhao Zuolin's online shop finally opened.
Fengshui's online marketing business is booming
Is the reporter from Dongfang Jinbao here? Brother yam? At home, I saw the whole family busy in the yard. Brother yam? I am talking business with Mr. Hou, the manager of a well-known merchant in Jiaozuo City. ? Delivery is in short supply these two days, and I am busy until midnight every day. ? Brother yam? He told reporters that he started the pre-sale on October 1 and began to dig yam on October 21. In more than a week, he has sold more than 4,111 kilograms of yam. ? This is all thanks to the online marketing model. ? Brother yam? Say happily.
? In my eyes, these yams are all treasures. But to turn yam into? How to sell gold bars is very important. ? In order to find a bigger sales platform, Brother yam? Spend a lot of effort to study the characteristics of various online social tools. ? Weibo's forwarding function is particularly powerful and can be used to promote products; Taobao is a relatively mature trading platform, where you can buy and sell; Wechat, on the other hand, has strong privacy, and can provide customers with post-service through WeChat. ?
according to? Brother yam? It is introduced that most farmers who grow yam in Wuzhi County are still stuck in the traditional marketing model. ? They generally wholesale yam to vendors, and they also pull some yam to retail in the city. These methods are relatively backward, and farmers do not have much economic benefits. In order to earn more money, many farmers dug up immature yam and sold it before the Mid-Autumn Festival, and many farmers relied on spreading more fertilizers to increase their output. ? Brother yam? Say, In this way, the whole yam market is in a very passive situation, and the price of yam is getting lower and lower, so many people can't plant it. ?
? Brother yam? Convinced that ecological food is a development trend, he abided by the growth law of crops, dug yam around first frost, and advocated applying farmyard manure to yam. ? At present, the retail price of yam in the market is generally from 8 yuan to RMB 11 per catty, while the price I sell is RMB 12 per catty. 8 yuan to 16. 8 yuan, because of its good taste and rich nutrition, has many repeat customers, and the demand for yam is in short supply. ?
besides good products and wide marketing channels, Brother yam? There is another trick to do business, and that is to do a good job in service. The reporter saw it at the scene. Brother yam? And? Yam girl? A pair of rubber gloves, a paring knife, a yam recipe and a Zhang Aixin card are put in each box of yam. The reporter found that these love cards are all? Yam girl? Feng Fang wrote it himself, and the card gave a warm reminder to customers on how to eat yam. ? I haven't seen these things in other stores, but I saw them at his house. ?
Mr. Hou, who came to talk about business, said? I saw everyone online, right? Brother Shanyao's evaluation is good, so come and see the situation, and we will cooperate if appropriate. ? Mr. Hou said.
admirable? Brother yam? Looking forward to getting rich, neighbors
? Brother yam? There is a yam dream, that is, healthy people and rich medicine farmers.
in October this year? Brother yam? Led the establishment? Seven times Huai medicine planting professional cooperative? Three farmers have joined his cooperative, and the planting scale of yam has reached more than 41 mu. ? According to the old people, the medicinal properties of yam here are seven times that of other places, so we named it? Seven times pregnant medicine. ? Brother yam? Proud to say, I hope that the income of our yam farmers can also be improved, so I organized and established this cooperative. I plan to lead other villagers to plant green yam together, and then * * * to open up various sales channels and * * * to get rich together. ?
after the establishment of cooperatives and the expansion of production scale, Brother yam? It is also ready to carry out simple processing on yam. ? For example, yam can be ground into powder or processed into yam slices, so that the product can be stored for a longer time. ? At the same time, he also hopes to cooperate with some big businesses to make the sales channels of yam more stable and diversified.
? Brother yam? His ideas and practices have won praises from many peers. The villagers also gave the young man a thumbs-up, and his parents even gave it to him directly? Working? Even my mother-in-law went into battle to help the young couple run the online shop. All this makes? Brother yam? Full of confidence in the future, he firmly believes that his dream will come true sooner or later as long as he persists.
deeds of advanced leaders of young entrepreneurs II
College Students' Entrepreneurship APP WeChat sells steamed buns: turnover exceeds 111 million
The steamer is opened, steam? Poof? The ground swelled up and Liu Bomin was drowned in an instant.
This is February 4th, shortly after the opening of the new store of Heshanyuan Baozipu on Zhushan Road, the general manager Liu Bomin spent Valentine's Day with the chefs in the kitchen.
The steamed stuffed bun shop on Zhushan Road is different from more than 111 other shops in Heshanyuan. This shop is close to the subway station and citizen square, and has a dining hall. Liu Bomin attaches great importance to this store. As long as guests come, Liu Bomin will drive them here.
it represents Liu bomin's latest plan: entering the community. Let the citizens who finish the morning exercise eat steamed buns in the first time? .
previously, 26-year-old? Brother steamed stuffed bun? What is Liu Bomin's strategy? New? Famous. In Nanjing City, he vigorously promoted the Internet marketing of steamed buns, emphasizing? Fast pace? Serve office workers and quickly occupy the market. After a year of expansion, he began to think? Slow down? .
is this Liu bomin? Make buns? In the second year, but he has begun to think about the future: to make the best Chinese fast food.
junior general manager
At 8: 31 in the morning, Liu Bomin entered the office on the third floor of Software Avenue in Nanjing. In the conference room, he took out a task list.
? Did you finish this yesterday? ，? Finished? ，? Ok? Liu Bomin bowed his head and drew a hook on the paper. Without the unfinished business, he would draw a fork.
These hooks and forks will become the standard of employee assessment. In the employee assessment form posted on the wall last month, Liu Bomin scored the lowest. The performance of subordinates directly determines my score. The low score indicates that some subordinates are not doing well enough? .
Liu Bomin has his own office, but he hardly stays in it. At the end of the regular meeting, he sat in the empty station in the hall, and there was a whole set on his desk? Micro-marketing teaching? CD.
Liu Bomin's skin is a little dark, and his hair is meticulously blown. Social proficiency, almost can't see a 26-year-old boy.
In 2113, Liu Bomin came to Heshanyuan to become the general manager. No one expected that this new leader was really a junior in Nanjing Institute of Technology.
At the beginning of his tenure, Liu Bomin was afraid to mention his identity to his colleagues. Afraid they won't obey me? .
just took over, he changed the management structure of the company to? Linear management? , and only four directors handover, reduce communication costs.
he has his own ideas. Talk less about character and more about humanity? .
College students who are crazy about starting a business
During the inspection of the new store, Liu Bomin caught a bad cold. On the day of the interview, he rushed to the hospital and then returned to the company to deal with things. A friend who is familiar with Liu Bomin said that Liu Bomin is as desperate as Saburo when he was studying.
? I was so hungry in my childhood. ? He explained.
Liu Bomin is a native of Longxi, Gansu Province. His father is a substitute teacher, and his mother sells fruit to help the family. Can't afford a dime of popsicles? .
In 2119, 21-year-old Liu Bomin was admitted to Nanjing Institute of Technology after repeated studies twice and became the first college student in the village. His tuition is made up of his own working money and his parents and villagers.
from freshman year, Liu bomin tried all kinds of part-time jobs: washing dishes, handing out leaflets and opening a tea shop? After having enough to eat and wear, Liu Bomin began to be dissatisfied. College students can't start a business by setting up a stall, otherwise I'm sorry for college students. .
the opportunity appears in the sophomore year. Liu Bomin led the team to participate in a national entrepreneurship competition, won the second prize in the country and got a bonus of 211,111 yuan.
he called together eight members of the team. We're going to take out all this 211 thousand to start a company? .
the students think this idea is a little crazy. After consultation, Liu Bomin finally gave out 111,111 yuan to the members, and another 111,111 yuan, and they founded a company, Zhuo Yuan Cultural Communication Co., Ltd.
This is a new media company, which is responsible for helping enterprise users develop APP and WeChat marketing. Liu Bomin has become the boss of the company in the second semester of his sophomore year.
the production and sales of steamed buns are networked
On the afternoon of February 5th, Liu Bomin, who was still suffering from a cold, attended an entrepreneur salon. This is the last gathering of local entrepreneurs before the end of the year.
Liu Bomin is used to arranging company affairs in the morning. In the afternoon, he will drive to attend salons, lectures and parties in Nanjing.
Liu Bomin is often invited to give lectures on entrepreneurship for college students. Liu Bomin summed up several key words for himself: thick skin and resources.
When he first entered the university, Liu Bomin was old-fashioned and poorly dressed, and he was defeated in interviews organized by various students. He put the junior high school? Handsome? The photos were submitted to the student union before they were accepted. But they saw Liu Bomin himself. Find out that you are fooled? .
Liu Bomin worked hard and soon became the vice president of the Student Union. The network of students' union has become the initial resource for Liu Bomin to start a business.
After the establishment of Zhuo Yuan Company, Liu Bomin's business was scarce. When it's difficult, I can't get paid for three months. I have to cook two dishes at school and save five servings of rice. ?
Liu Bomin looks for all kinds of entrepreneurs' gatherings and finds new projects and investors for the company. At a party, he met Shen Chunlong, the founder of Goodwill Garden.
? Goodness Garden? Nanjing is an old-fashioned chain steamed bun shop, and its marketing method based on taste has been somewhat outdated in the competition.
Shen Chunlong took a fancy to Liu Bomin's new media experience and thought that he could bring fresh blood.
For Liu Bomin, perhaps his childhood hunger was too deep, and he always wanted to open a restaurant.
the two hit it off. Liu Bomin entrusted Zhuo Yuan to his colleagues to take care of him, and went to Heshanyuan as the general manager of the company.
after market research, Liu bomin decided to target urban young people. He reformed the internet of the steamed bun shop.
Considering that young people have less breakfast time, Liu Bomin has developed APP and WeChat to book steamed buns. Young people can book buns online in the afternoon and pay for them. The next day, they can go directly to the nearby buns shop to pick up the reserved buns. In addition, it also supports online appointment delivery.
referring to western fast food restaurants, Liu bomin invested 71 million yuan to build a new central kitchen, and standardized the control of fabrics and fillings, ensuring the uniform taste of all stores.
In terms of store location, Liu Bomin opened a platform on WeChat, where customers can report the locations that can be opened. Liu Bomin personally led the staff to inspect, and once he decided to open a store, the reporter could get thousands of dollars.
In one year, Goodwill Garden expanded rapidly in Nanjing. When Liu Bomin took over, there were 71 stores in Heshanyuan, and now it has expanded to 171 stores.
Jiangning partner
On the afternoon of February 6th, I heard that the photo was going to be published in the Beijing News. He specially drove to a nearby barber shop and asked the clerk to arrange his hair. This is going to be published in the newspaper. Will you help me do it well? .
Liu Bomin pays attention to current news. What is his idol? He has many economic reforms and encourages us to start our own businesses. Otherwise, a grass-roots entrepreneur like me would not even think about it? .
Today, Liu Bomin still rents a house in the suburb of Nanjing and drives a cheap domestic car.
thinking of the hardships of starting a business as a student, Liu Bomin founded it with the help of Jiangning District Youth League Committee? Jiangning partner? Alliance and served as president. This project will unite scattered entrepreneurial teams to undertake large projects and become a bridge for small entrepreneurial teams.
as the general manager, Liu Bomin still thinks he is? College student entrepreneurs? . Although he led the Goodwill Garden, as of October last year, it had sales of 21 million. According to the profit rate of at least 11% in the steamed stuffed bun industry, Liu Bomin and his team made a net profit of 11 million last year.
the crisis does not exist. Because of various problems and poor management, the new model still needs to be tested. In addition, the market in Nanjing is saturated, and if Goodwill Garden wants to develop, it must enter southern Jiangsu and even Shanghai. like that