First, why do business district analysis? Understand the importance of store location to open a store
Starting a business to open a store to continue to operate and profit is not an easy thing. Therefore, before opening a store to do a good business circle analysis, can help you understand the location of the store whether it has enough people and consumer power, estimated turnover can support the store operating costs, to avoid the problem of losing money after the opening of the store.
Second, how to do business circle analysis? Store evaluation table 3 key points to find the best entrepreneurial store location!
1, the market size of the business district
Every day of the store bear the store rent, utilities and other economic pressures, there is a flow of people may be able to drive turnover growth, support store operating costs. Investigate the population around the store beforehand, and choose a business district with high traffic in order to create revenue.
2, the quality of the business district
Although the business district brings the flow of people is indeed an important consideration, but the quality of the business district is also very important, the quality of the business district on behalf of the number of target groups in the business district, the higher the quality of the business district, the more the target groups within the business district; on the contrary, the lower the quality of the business district, the target groups on the contrary, the more the target groups are fewer.
The age, gender, occupation, and income of the population of a shopping center are all indicators of the quality of the shopping center, which helps to confirm whether your store is suitable for the shopping center. For example, if the store is opened in a residential area, the majority of customers are local residents, their consumption of goods to food, groceries, can be presumed to be in this business district, supermarkets in the business district of high quality.
3, business competitors
In doing business district site selection, the number of competitors in the business district must be included in the consideration of predicting the future need to compete with the same area of the store to grab customers, or with the competitors to make the difference between the goods, prices, service mode, in order to enhance the turnover of the store.
Third, crack the misunderstanding of the location of the business district: the flow of people is not the same as waiting to collect money
Many people will think that as long as the store is located in the popular business district with heavy traffic, it will be able to stabilize the development of no worries about no one to patronize, however, the popular business district of the competition is even more intense, in order to get a firm foothold, not only to confirm that there is a target group here, but also to develop the lack of competitors and their own unique characteristics, whether it is cheap, packaging needs to have the same characteristics, and the competition is not the same. Whether it's cheap prices, clever packaging or friendly service, customers will be impressed and come back again and again to consume, and even plant grass for the business on the Internet.
The coffee brand helps you find the starting point of your entrepreneurial dream
The coffee bird set has so far served many coffee dreamers to start a successful business, and the success of the back of the scientific analysis of big data, through the analysis of the characteristics of the regional customer base, the professional geographic data analysis, to find the best exhibition store location. For inexperienced small and medium-sized store owners, you can also get our complete store evaluation form, analyzing the store's customer composition, advantages and estimated risks, etc., which can help you choose the most suitable location for your business.