Paying a treasure box of horses refers to a box of fresh horses.

Box Horse Fresh Life is a new retail format for Alibaba to completely reconstruct the offline supermarket. Box horse is a supermarket, a restaurant and a vegetable market, but this description does not seem accurate. Consumers can go to the store to buy, or they can place an order in Box Horse App. One of the biggest characteristics of box horse is fast delivery: within 3 kilometers near the store, it will be delivered to your door in 30 minutes.

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Box horses also have certain advantages in price. According to the prices in Box Horse Fresh Food Supermarket and online APP, the common vegetables in Shanghai only need 1.5 yuan/bag, while the water spinach, Chinese cabbage, Redmi amaranth, coriander, oil wheat vegetable and chrysanthemum only need 2.5 yuan/bag, which is lower than the traditional vegetable market by more than 10%. These dishes weigh no less than 480 grams.

Zhang Guohong said that this is because there is no intermediate link. Every day, it is directly supplied from vegetable bases in Chongming and Fengxian. The whole process of cold chain transportation, after fine packaging, is directly sold in the freezer of Boxma Xiansheng Supermarket, and the goods are destroyed before they are sold out that night.

The supplier is not charged a penny for the entrance fee, and the cost saved by the whole chain is directly subsidized to consumers, ensuring the sustainable operation mode of Box Horse under the condition of low profit.