Reliable brand is with some elements.

When you understand these elements, you also know how to choose the brand, to avoid the pit in which:

First, a reliable chain of brands must first be legally compliant, complete qualifications, registered in the administrative organs of industry and commerce;

Second, the brand's own stores more than 2, the more the better, the time to open the store at least more than 1 year, the longer the better;

Third, the survival of the franchise stores in the more the better, and open stores for a long time.

The above three conditions are the most basic conditions, and then also look at the brand's supply chain, degree of standardization, warehousing, logistics and distribution system, sop system, operational capacity (operations management team), because this is a brand to do open join the need for a complete investment franchise system.

Supply chain:

Supply chain is a complex upstream and downstream procurement chain, composed of suppliers, manufacturers, warehouses, distribution centers and channels, such as the logistics network, covering processing, research and development, procurement, warehousing and transportation, etc., the scale of the larger strength of the chain of brands generally pay more attention to the supply chain system in the construction and improvement, even if not to do so as the hi tea to suppliers to Customized some kind of tea degree, but in order to ensure the unity of the taste of the franchise stores, will also choose to dock the raw material suppliers unified collection and distribution, core materials all stores are unified.

Standardization

Standardization generally refers to the standardization of dishes, such as the standard specifications of the dishes, prices, operating procedures, meal times, etc., a high degree of standardization of the brand in order to ensure that the franchise and directly managed stores in the taste is the same.

Warehousing logistics distribution system

Generally speaking, the core materials required by the franchise is directly from the headquarters of the distribution, if the franchisee is far from the brand headquarters, but the headquarters of the warehousing materials distribution system is not perfect, join the material distribution cycle is not guaranteed, especially for some of the freshness of raw materials requirements of the product, shelf-life cycle of the product, if the raw material is a short time or unstable delivery transportation time. The distribution and transportation time is long or unstable, poor storage conditions, it is certainly not.

SOP system

SOP is the standard operating procedure, refers to the standard operating procedures and requirements of an event described in a unified format to guide and standardize the daily work.

The essence of joining is a direct copy of someone else's successful mode of operation, SOP manual is the key, standardization of the necessary conditions.

All links can have sop, service link, production link, out of the meal link, the daily management of the store, such as cold dishes, hot dishes and other different products of the operation manual, such as the cashier to serve customers the correct process.

Operational ability (operation and management team)

It is recommended that all entrepreneurs should examine the headquarters management team construction, management and operation staff, because a reliable chain brand, to ensure that the headquarters and directly-managed stores are managed efficiently, the staff work positively, it is required that the brand has a high level of management, with an excellent management team.

Choice of franchisee threshold is high

A reliable chain brand to ensure their brand influence, premium capacity, the success rate of the store, on the franchisee will be screened, many brands do not have the money to join, the brand side to examine the franchisee's financial strength, academic qualifications, and even have to look at the franchisee's personal credit, fill out the form, and then interviews, after layers of screening.

The common answer of the investment promotion personnel of "Coffee with you" is that "as long as there is no store within 3-5 kilometers, the funds are complete to join. There is no special threshold."

Central and Eastern Europe's largest publicly traded restaurant group AmRest's well-known chain of restaurant brands blue frog, a single store start-up capital of more than 5 million, the requirements of the franchisee is not money on the line, the franchisee must already have a mature operations team, rather than first open a store and then set up, and at the same time, the franchisee's concept must be exactly the same as the blue frog (you fine taste). The process, first submit an application form, after the initial review to arrange the first store interview, sign a confidentiality agreement, do a background check, and then have to arrange a second interview, through the intention to sign.

You can also learn from existing franchisees to the headquarters to give training support, product development and innovation, marketing support, etc. can not just listen to the headquarters said the sky is the limit, listen to the franchisee's evaluation.

Additionally, during the epidemic, whether the headquarters of the franchise to provide some fee waivers and support policies to help franchisees through difficult times, there are words such a brand need to cherish.

Lastly, keep in mind that win-win is the only principle of the chain of franchises, headquarters only care about their own regardless of the franchise dead or alive, the franchise does not cooperate with the headquarters of the management, marketing activities, etc., are not desirable.