Digital printing means that electronic files are directly transmitted to the printing machine by the computer, thus eliminating the steps of color separation, imposition, plate making and test run. To put it more simply, it is to record digital graphic information on paper or tangible media by using some technology or technological means. In the printing industry, the digital wind has also blown up. Now, it is very important to choose a good digital printing equipment.

digital printing process: the printing process of digital mode also needs to go through the process of analysis and design of the manuscript, processing of graphic information, printing, post-press processing, etc., only reducing the plate-making process. Because in the digital printing mode, the digital stream of graphic information is input and the digital stream of graphic information is output.

compared with the DTP system in the traditional printing mode, the output mode is different. In the traditional printing mode, the graphic information is output and recorded on the film, while in the digital printing mode, the digital graphic information is directly recorded on the printing material.

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the main reason that affects the development of digital printing

digital printing started not too late in China, but it still accounts for single digits in the total printing volume, which is obviously different from the double digits in the international market several years ago. There are two main reasons that affect domestic digital printing to catch up with the international pace. Although it is a cliche, it has rarely changed for a long time.

1. The excessive dependence on imported equipment and consumables leads to the lack of good cost performance of the final product, and the production enterprises completely lack the right to speak in the procurement process.

from 21 years ago, the main brands of digital printing equipment in China were those in Japan and the United States. Although several brands have been added in recent years, most of them are the original prepress equipment manufacturers in Japan. Because the number is limited, it is easy to form a * * * knowledge between each other, and the competition is not very fierce. No one will give up easily when they can get more profits.

Moreover, according to experts, there is still a certain gap between the selling price of the same brand of equipment in the US market and that in China. Besides the domestic value-added tax factor, what other reasons are unknown. Reversing this situation is obviously the fundamental way to improve the market share of digital printing.

furthermore, after a long time of boiling frogs in warm water, the small digital printing enterprises that lack maintenance ability have accepted and adapted to the bundled sales of equipment and consumables. After the large-scale production enterprises with maintenance ability enter the market, the advantage of adopting the current maintenance mode is to reduce the spare parts stocking and capital occupation of enterprises, but because there is no choice, enterprises simply have no right to speak on prices.

2. We haven't found a suitable business model, which not only meets the requirements of industrialized large-scale equipment to organize production at full capacity, but also adapts to the objective situation of sporadic and scattered personalized orders.

The report of NAPCO in the United States believes that the synchronization of digital printing equipment will bring about "increased downtime of printing machines, which leads to waste". The reason is that large-scale production equipment and digital printing meet individual needs, and a large number of scattered orders have different requirements. What kind of business model is the most suitable? Many domestic digital printing enterprises are still struggling to explore.

It is a mode that stores collect orders and enterprises organize production in a centralized way, but the following problems are that it is relatively difficult to deliver goods in time, and the transportation cost will increase accordingly. Moreover, for various reasons, the current centralized production is often more under the same enterprise brand, and the cooperation between enterprises is not enough.

Baidu Encyclopedia-Digital Printing