The international animal image of Sichuan tourism released in May 2019 is: giant panda.

Sichuan Tourism Bureau in April to June 2014 to the domestic and foreign public collection of Sichuan tourism image and slogan, *** collected 235 pieces of patterns and slogan works, through the network display, voting and expert evaluation, from which assessed the shortlisted works of 4, and after soliciting the views of some provincial organs, foreign agencies in hong zhong, officials of international organizations and foreign marketing experts. The final winner was "Sichuan, more than andas".

It is reported that in the design of Sichuan's international tourism image, the first thing to do is to capture the necessary elements for the logo to spread around the world - the pinyin "sichuan" and the panda, which can accurately point to Sichuan.

Then use the elements to derive creative ideas, so that the two elements are effectively combined, this process has produced hundreds of design sketches; and finally is to deepen the concept, improve the sketches, standardized mapping, and ultimately present the current LOGO.

Sichuan Tourism Bureau, said the relevant person in charge of the image of the logo is the nature of the public welfare, travel agencies, scenic spots, etc., as a public service to promote the use of free of charge, but the use of commercial interests. Use, but involves the use of commercial interests need to obtain written authorization from the Sichuan Provincial Tourism Bureau in advance, "We hope that as soon as possible to make this LOGO is known by more tourists, so that everyone will think of Sichuan as soon as they see it."