The sure way to a successful catering brand

The catering industry has always been a sunrise business

But, it doesn't mean that a lot of people can start a business

And, the business of which

2023, you have to practice your internal strength

Select < suitable > products

Cultivate < efficient team

The so-called < suitable > products

is the < efficient team. Effective> team

The so-called <suitable> product

is <find> buy your product group

The so-called <effective> team

is the team that treats the enterprise as a business

So how to cultivate?

Mechanism authority performance .....

These must be perfected and constantly revised

This is a prerequisite!

Tell me about the brand

A successful brand needs to be cultivated over a long period of time and generally needs to go through several stages

First: the brand has to be recognized

To let consumers recognize your business must be your product occupies the consumer's mind

Second: the brand has to be remembered

Remembering your product is the first step in the process. Remember is the name of your business

Third: the brand to be like

Let consumers like, there must be awareness of the key to the quality, characteristics of the strengthened product highlights the value

Fourth: the brand to be unique enough

Brand personalized features of the target group of the audience of the key points

Fifth: the brand to be the preferred

The first choice is to be the brand to be the first choice

Sixth: the brand to be repeated consumption

Strengthening consumer loyalty to enhance customer satisfaction to enhance the rate of repeat customers management system is particularly important

The true meaning of successful brands

Product name trademarks the consumer's mind when the name of a product to enter the consumer's mind to be cognition represents a certain value will become the brand consumer perception of the brand is not easily changed

But

product name is not equal to the brand

Trademark is not equal to the brand

Talk about marketing those things

Marketing is not the same as sales

But marketing is greater than sales

Core point: marketing is to do business

Marketing is not the same as sales. is business

Do you do market research and marketing research?

What do you research?

Consumer research market observation

Product research advertising research and so on

Research what?

Who are my customers?

What are my customers' needs?

What are the competitors offering to their customers?

What can I offer my customers?

What do customers think I can offer them?

What makes a customer come to you.