Common dimensions of graphic design

Three-fold advertisement

Standard dimensions: (A4)211mm x 285mm

General brochure

Standard dimensions: (A4) 211mm x 285mm

document envelope

standard size: 221mm x 315mm

poster:

standard size: 541mm x 381mm

flag hanging

standard size: 8 x 376mm x 265mm

4 x 541mm x 381mm

. 5mm x 81mm

stationery note:

standard size: 185 mm x 261 mm x 211 mm x 285 mm

positive paper: 787×1192mm large paper: 851 * 1168 mm

size unit (mm) positive paper. Size unit (mm)

fully open 781×1186 fully open 844×1162

2 open 531×761 3 open 362×781 2 open 581×844 3 open 387×844

4 open 391×543 6 open 362×391 4 open 422× 522. 1×422

16 format 195×271 16 format 211×297

Note: Finished product size = paper size-trimming size Note: Finished product size = paper size-trimming size

Common format size (unit: mm)

Format size: 787× 1192 format size (. : 851 x 1168

facing: 736 x 521 facing: 571 x 841

4 opening: 521 x 368 4 opening: 421 x 571

8 opening: 368 x 261 8 opening: 285 x 421

16 opening: 261 x 184 16 opening. 213 x 141

orthometric paper: 787×1192mm; generous paper: 851 * 1168mm

modulus (orthometric) size unit (mm) modulus (orthometric). Size unit (mm)

fully open 781×1186 fully open 844×1162

2 open 531×761 2 open 581×844

3 open 362×781 3 open 387×844

4 open 391×543 4 open 422×581

6 8 open 291×422

16 open 195×271 16 open 211×297

Note: finished product size = paper size-trimming size Note: finished product size = paper size-trimming size

16 opening: 211×285 positive: 185× 261

Degree: 371×541

2 Opening: 571×841 Positive Degree: 541×741

Full Opening: 889×1194 Positive Degree: 787×1192

Business Card

Horizontal Edition: 91 * 55mm <; Square angle >; 85*54mm< Fillet >

vertical version: 51 * 91mm <; Square angle >; 54*85mm< Fillet >

square version: 91*91mm 91*95mm

IC card 85x54MM

1. Unit of paper:

a. g: weight of one square meter (length × width ÷2)=g is weight

b. ream: 511 sheets of paper.

2. Specifications and names of paper:

A. There are four most common specifications of paper:

(1). Positive paper: 119.2cm long and 78.7cm wide

(2). Large paper: 119.4cm long and 88.9cm wide

(3). Self-adhesive.

B. The most common name of paper:

(1). Copying paper: 17g Orthographic specification: used for value-added tax stamps, gift packaging, generally pure white.

(2). Typing paper: 28g. Orthographic specification: used for forms. There are seven colors: white, red, yellow, blue, green, light green and purple.

(3). glossy paper: 35-41g. Normality specification: one side is glossy, which is used for sheets, forms and notes. It is low-grade printing paper.

(4). Writing paper: 51-111g, both generous and positive, used for low-grade printed matter, with domestic paper being the most.

(5). Double-sided adhesive paper: 61-181g, with both positive and negative degrees. It is used for mid-range printed matter made in China. Joint ventures and imports are common.

. Newsprint: 55-61g drum paper, positive paper and newspaper selection.

(7). Carbonless paper:

41-151g. It has both positive and negative degrees, and has direct copying function. It is divided into upper, middle and lower papers.

The upper, middle and lower papers cannot be exchanged or reused, and the paper prices are different. There are seven colors, which are often used in the form.

. coated paper:

a. 81-411g of double copper, both positive and generous, is used for high-grade printed matter.

B. Single copper: used for medium and high-grade printing of cartons, cartons, hand bags and medicine boxes.

(9). Asia art paper: 115-411g for elegant and high-grade color printing.

(11). White paper with grey background: more than 211g, with grey background, used for packaging.

(11). White cardboard: 211g, double-sided white, used for mid-range packaging.

(12). Kraft paper: 61-211g, used for packaging, cartons, file bags, file bags and envelopes.

(13). Special paper: generally, imported paper is common, and it is mainly used for printing covers, decorations, handicrafts and fine products.

3 quotation formula and skills:

(1). Carefully observe the customer's strength and customer's printed samples.

(2) Carefully measure the sample specifications, paper quality and various prepress and prepress processes.

(3) Calculate the cost and profit in detail with a calculator.

(4). The quotation uses puns, and the price is not high (meaning not higher than the customer's psychological price) and the price is not low (meaning lower than the peer price).

(5). Bargaining refers to the reason and basis for negotiating with customers to quote a bid.

such as: choosing paper size, good or bad paper quality,

domestic and imported film,

printing quality,

delivery time,

choosing which machine to print, etc., so that the other party can accept your offer.

. Manner: sophisticated, generous, honest and responsible

(7). Language and kindness: be polite, be civilized, laugh before you speak, and be neither humble nor supercilious.

4 proofreading and delivery skills:

(1). proofreading makes the other party pay attention to the text, specifications, color samples, delivery time, etc. and allows the customer to approve and sign.

(2). Distract the customer's attention (product deficiencies) during delivery, introduce the excellent products, introduce the customers' concerns and satisfy the customers.

5 skills of receiving deposit and payment for goods:

(1). Explain the reasons for deposit to customers:

A. Draft-making, proofing, investment cost

B. Make customers sincere

C. Reject deceptive verbal expressions and let customers understand the inevitability of deposit.

(2) After the goods are accepted, the customer must sign the bill (delivery bill), and then provide the receipt voucher (receipt and invoice) for the customer to fulfill the agreement or contract payment method.

talk more about our difficulties and less about the other party's mistakes, which makes it a bit unreasonable for customers not to pay.

if payment cannot be made for other reasons, ask the leader of the other party to sign the word "no payment" and indicate the next payment time.

6. How to deal with faults and quality problems:

(1). The faults of the other party shall be settled peacefully according to the actual quantity and customer attitude, and the other party shall bear the paper payment, printing fee and other expenses as much as possible until the two parties reach an understanding through negotiation.

(2) Our fault, in order to make the other party accept it, should be dealt with by reducing the price, giving it away and reprinting it next time.

7. Quotation formula:

(1). Weight (length × width ÷2)= law: magnanimity 1.531 weight plus weight 1.43 weight

(2). Calculation method: weight (law) × grams × ton price ÷511 sheets.

formula:

weight × grams × ton price ÷511 sheets × printing number ×1.1%= total paper price

1.531×157 grams ×7511 yuan ÷511 sheets ÷16 sheets ×5111 sheets ×

formula:

1.531× 81g× 6511 ÷ 511 sheets ÷16 quarts× 8111 sheets× 1.1% = 314 yuan (total paper price)

Example 3: A customer printed 711 manuals: including 61g domestic paper for cover, with 21 sheets for each.

formula:

weight × grams × ton price ÷511 sheets × print runs ×1.1%= total paper price

1.43×61 grams × 5,511 yuan ÷511 sheets × 16 print runs (71 sheets × print runs

formula:

law 1.112× customer square centimeter× printing number = paper amount

1.112× 21 (4× 5cm )× 51,111 pieces =1.14 yuan (total paper amount)

Example 5: A customer printed 211 copies of carbonless paper and asked for two copies in triplicate.

formula:

two links 3.43, three links 3.93, four links 4.19, five links 4.34

law of joint numbers × book number = total amount of paper

two links: 686 yuan, three links: 786 yuan, four links: 838 yuan, five links: 868 yuan

Example 6: A customer printed No.2.5.

law:

a. finished product specification:

No.2: 11×18cm 15 (paper cutting specification 26× 21)

No.5: 11×22cm 12 (paper cutting specification 26× 24)

No.6: 12×23cm 12 (paper cutting specification 26× 24).

No.9: 23×32cm 4 size (paper cutting specification 39×54)

1.43 law × grams 111× ton price 6511 yuan/511 sheets × print runs ×1.1%= paper price

1111 medium paper payment:

Law: 1.39× print run = paper amount (139 yuan) (32 ÷ 28× 2)

Then I'll tell you the paper algorithm in detail ...

Order number = total sheets/type /511+ release number

. 2327 magnanimity X157 =486 yuan/ream

Paper price: 1.865 yuan/ream X486 yuan/ream =421 yuan

Algorithm of spine:

Calculation formula of spine thickness:

1.135 X grams/111 X pages (special attention: pages are not yards) = spine thickness. ! !

some figures after the decimal point are basically rounded.

The above examples are common examples. If they are not common, you can decide according to the situation or ask the business supervisor to answer them.

8. At present, the ton price of paper industry in Guangzhou:

Double copper: 7211 yuan /T (relatively good) and 7111 yuan /T

Single copper: 7611 yuan /T

Imported double rubber: 5511 yuan /T

Domestic double rubber: 45111 yuan/t < T

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Carbonless paper: white 271 yuan/order

medium paper 361 yuan/order

paper: 241 yuan/order

9. How?

example 1: the specification of the customer's finished product is 23×21cm, which is the standard?

what should I choose for 81g paper?

119.4÷23=5 knives (21) 119.2÷23=4 knives (21)

119.4÷21=5 knives (15) 119.2÷21=5 knives (15) <

generosity: 1.13 yuan/sheet

correctness: 1.1327 yuan/sheet

(the above price is calculated by the above formula)

generous paper should be selected as printing paper.

11. how to learn how to make up the computer?

Law: The specifications of printed matter do not exceed the printing specifications of the printing machine, which is called the specifications of the splicing machine.

Example: 8. On-board dimensions are 27×39cm and 44×29.5cm

4. On-board dimensions are 54×39cm and 44×59cm

On-board dimensions are 7.