I want to open a Daoxiao Noodles Pavilion, but I don't know how to open a Daoxiao Noodles store. This is a problem that many friends who want to open the Daoxiao Noodles Pavilion will encounter. Today, I will talk about the steps of opening the Daoxiao Noodles Pavilion based on my experience.
1: only by knowing ourselves and ourselves can we win every battle. First of all, we should investigate the local catering market and consumers' spending habits in Daoxiao Noodles Pavilion. Fully understand the advantages and disadvantages of the existing Daoxiao Noodles Pavilion, lay a foundation for opening a Daoxiao Noodles store, and suggest that you learn Daoxiao Noodles technology (mainly marinated soup technology) so as to have a big development space, such as opening a chain store in Daoxiao Noodles and a franchise store in Daoxiao Noodles in the future.
2: Have an understanding of Daoxiao Noodles market. According to the market situation in Daoxiao Noodles, I will determine the characteristics of my Daoxiao Noodles Pavilion and make some plans for my Daoxiao Noodles Pavilion. For inexperienced friends who need some guidance, I suggest that you can find a professional Daoxiao Noodles master (such as the master who teaches Daoxiao Noodles technology, etc.), so that you can take fewer detours and touch fewer nails. To open a good Daoxiao Noodles store.
3: choose Daoxiao Noodles store. Daoxiao Noodles Pavilion is similar to fast food restaurants. Customers generally pay attention to convenience and quickness. Near the business district, near the school, near the residential area, near the snack street and pedestrian street are all good choices for Daoxiao Noodles stores. There are many channels to choose a store in Daoxiao Noodles. You can talk to the landlord through media advertisements, resale advertisements in front of stores, or directly find a newly developed house. Another way is to contact the store owner directly after choosing the general location, no matter what the other party is doing now. Although this method is tiring, it has a better effect. You can take advantage of the effect of Duo Long, and don't think that places with many shops are not suitable for entry. If there are many characteristic small restaurants in a street, it will cause the effect of Duo Long, and it is easier to do business than to do it alone. The key is to make a difference between so many stores and other stores. Another reminder: be careful when subletting the store. We should pay attention to some traps in subletting Daoxiao Noodles stores: First, because the sublessor has encountered road demolition projects, it has been unable to open itself, and only wants to recover some initial investment by subletting. Therefore, when looking for a storefront, you must first ask the nearby stores carefully, preferably to the planning, housing management or industrial and commercial departments. If a place is about to be demolished, the local industrial and commercial office will generally be informed. Second, the original restaurant was restricted in sewage and fire fighting, and it was required by the relevant departments that it could no longer be opened, but the lessee did not know the inside story. After all the sublease fees were paid, it was found that it was impossible to open a shop here. This situation is most common in the downstairs of residential buildings. Third, if the other party can't provide the real estate license after renting it, the industrial and commercial office will not give the business license in this case. The fourth situation is that the other party sublets the store business after it is booming, and the purpose is only to earn the cost of subletting.
4: Daoxiao Noodles store decoration and purchasing equipment. Now people's consumption concept has changed. Dining is not just eating, but also paying attention to the environment and services. A comfortable dining environment can sometimes be a key factor in the success or failure of opening a Daoxiao Noodles store. The environment of a Daoxiao Noodles store does not mean that the more you invest, the better. It depends more on the design. Therefore, the decoration must highlight Daoxiao Noodles's own style. Daoxiao Noodles store is now a modern fast food business model, so the decoration, store hall and kitchen facilities of Daoxiao Noodles store should show modern characteristics. The decoration of Daoxiao Noodles store should adopt simple style and bright color to give customers a relaxed and pleasant feeling; The tables and chairs in Daoxiao Noodles can use the card-type tables and chairs of western fast food restaurants, which is full of the sense of the times and can make full use of the limited space in Daoxiao Noodles. The kitchen should also try to use kitchen utensils made of stainless steel and other materials to give customers a clean and hygienic impression. The renovation of Daoxiao Noodles store is a very complicated process. The decoration of Daoxiao Noodles store is different from ordinary home decoration, and it will also involve professional issues such as environmental protection and fire protection. Please invite professionals during the decoration process, and it is best to find people with restaurant management experience to take charge together before the decoration begins (such as the staff of Daoxiao Noodles Technology Teaching Center), who can provide a lot of advice and help for opening a Daoxiao Noodles store. The kitchen equipment of Daoxiao Noodles Store includes several large items in the kitchen: electrical appliances (mainly refrigerators), stoves, dough mixers, etc. Small items mainly refer to hardware: stainless steel bowls and basins, chopping boards, spatulas, etc. The place of purchase is in the hotel supplies monopoly market or the kitchen equipment monopoly shop. The chopsticks used by customers should be based on the positioning and characteristics of Daoxiao Noodles store. Friendly reminder: For those who don't know the industry, you can ask Master Daoxiao Noodles to accompany you. After all, Master Daoxiao Noodles is very professional in this field. Daoxiao Noodles store equipment is mainly tables and chairs, cash registers. It is worth noting that the size of tables and chairs, to know how to make rational use of the space in Daoxiao Noodles store.
5. Daoxiao Noodles store recruits personnel, and Daoxiao Noodles store personnel are mainly divided into four categories: chefs (including master Daoxiao Noodles, master Daoxiao Noodles, master cold dish, waiter, dishwasher and cashier. The number of employees depends on the size of your Daoxiao Noodles store and the turnover of Daoxiao Noodles. It should be noted that the choice of chef needs to be careful, because he is also the key to the success or failure of your Daoxiao Noodles store. (Datong Daoxiao Noodles Technology Teaching
6. Pre-approval is required to apply for opening a store in Daoxiao Noodles, that is, before the industrial and commercial department obtains the business license, it must first obtain the hygiene license and the pollution discharge permit from the environmental protection department.
Take a small Daoxiao Noodles store opened by an individual industrial and commercial household as an example. The specific procedure is as follows: First, take the original and photocopy of your ID card to the local industrial and commercial office to register the name of the Daoxiao Noodles store. Remember that this is just a name registration, and it is not time to apply for an industrial and commercial business license. Because before obtaining the industrial and commercial license, you must first apply to the environmental protection department and the health supervision office within your jurisdiction for the sewage discharge permit and health permit.
application for pollutant discharge permit: first, apply to the permit office of the environmental protection bureau in the jurisdiction, and after accepting it, the staff will go to the door for inspection and guidance. The two necessary conditions for obtaining a sewage permit are: there can be no residential buildings upstairs; Sewage should be incorporated into the municipal sewage pipeline. On-site inspection staff will decide which range hood to install according to the size of the business area. I bought my own home range hood or a range hood that has not been recognized for environmental protection. The staff of the accreditation office reminded that it is best to consult the environmental protection department before deciding to rent a store or decorate it. For example, when some shopkeepers open a shop for decoration, the smoke outlet or the window of the kitchen is just aimed at the residents behind. Even if the management department doesn't know for a while, the residents behind will still complain and often have to spend money to adjust.
application for hygiene license: find the health supervision office within the jurisdiction to apply for acceptance, and then let the restaurant employees have health examination and receive food hygiene knowledge training. On the premise of passing the inspection and training, it mainly depends on the following aspects: first, whether the sanitary facilities are complete, mainly referring to disinfection and cleaning facilities; Second, whether the area ratio of processing sites and business sites has been reached. The proportion requirements of restaurants in different locations will be different, so it is necessary to consult in advance.
industrial and commercial business license: after you get these two certificates, you can apply for the industrial and commercial business license with these two certificates and the corresponding house lease certificate and ID card.
according to the regulations, before opening the business, it is necessary to apply to the fire department for approval, which needs to be applied to the jurisdiction where it is located at the time of renovation.
tax registration: within 31 days from the date of obtaining the business license, you should apply to the local tax bureau for the local tax registration number. Bring a copy of the business license and a copy, as well as the operator's ID card. Small restaurants opened by individual industrial and commercial households have to pay 5% business tax. In addition, urban construction tax and education surcharge are required, accounting for 11% of business tax, and some other taxes account for a very small share.
the most important thing is: trusting people to find relationships are all small things!
7: raw material procurement of Daoxiao Noodles store. The purchase of raw materials is directly related to the cost. It is generally recommended to find a long-term cooperative raw material supplier by yourself, which can save costs and avoid purchasing everywhere every day.
8. Daoxiao Noodles store opening promotion. We are ready to open Daoxiao Noodles store. The pre-opening promotion promotion is very important, attracting popularity and catching customers.
these are all the work that needs to be done before opening a store. Now, the center will share with you some suggestions on how to make Daoxiao Noodles store bigger and stronger < P > 1. Accurate positioning
1. Operating characteristics: to ensure the quality of Daoxiao Noodles, to ensure that Daoxiao Noodles is delicious, fragrant and delicious, and to ensure the quality of meals (everyone has a certain growth process and environment from birth to growth, so the dining habits are naturally different, and a guest orders every time. It's because he likes this dish (rice) and he likes it. Therefore, when he opened a "Daoxiao Noodles Store", the weight of each bowl of noodles, the size of the main course, the contents of side dishes, condiments, soup heads and so on are the same every time. Therefore, when he runs a "Daoxiao Noodles", he can't easily change his production technology. Can be realized by quantization);
2. Reasonable pricing: According to the store location in Daoxiao Noodles and the consumption level of customers, make a reasonable price in Daoxiao Noodles.
Second, establish a unified image of brand core values
and enhance brand cohesion: 1. The store decoration in Daoxiao Noodles should not only reflect brand culture, hygiene and emotional appeal, but also conform to the fast food style of the catering industry. For example, the design of the front door of Daoxiao Noodles store, the name of Daoxiao Noodles store and the design of LOGO; For example, in terms of the color tone of Daoxiao Noodles store decoration, white and orange can be used. White is elegant and sanitary, while orange is full of liveliness and emotional appeal. 2. The overall image of Daoxiao Noodles Store is unified. For example, tables and chairs, all kinds of utensils, and the clothing of shop assistants are unified, or the unified logo of Daoxiao Noodles storefront is added; For example, hanging exquisite pictures of pasta in Daoxiao Noodles store on the wall of Daoxiao Noodles store; For example, the lamps and lanterns are replaced by barrel lamps with warm colors. As night approaches, the colors of various Daoxiao Noodles are even more attractive under the mapping of the lights in the store. (
Establish a good sense of service and enhance the reputation of the brand: 1. Train shop assistants and formulate employee system. Let employees know the standard of service. 2. Set up a customer message board. Customers can feel the attention and sincere service of Daoxiao Noodles Store, and at the same time, it is convenient for feedback, so as to find and correct the shortcomings in business in time.
Third, reflect modern marketing,
promote publicity: for example, print and distribute leaflets of Daoxiao Noodles store, advertise car body and in-car radio (TV) advertisements on nearby buses to attract customers; For example, advertisements are inserted in radio traffic channels to attract customers and "brothers" with cars, or local TV stations are invited to do exclusive interviews with conditions; Organize live performances by Master Daoxiao Noodles to attract customers and so on.