What are the methods of composition for poster design?

①Wrap-around picture. Rotate around a center. Or to surround the graphic arrangement of the form of composition. It is called a wrap-around picture.

② center symmetrical picture. To the center of the vertical or horizontal axis or the center of the symmetrical form of the picture is called the center of the symmetrical picture.

3 Diagonal balanced picture. There is a strong sense of movement. The main image of the diagonal distribution of the picture is called the diagonal balanced picture.

4 scattered balanced picture. The subject image is staggered in size. Or in accordance with the C-shaped, S-shaped distribution on the screen. And form a certain spatial perspective feeling of the picture. It is called a scattered and balanced picture.

5 flat repetitive picture. There is almost no distinction between the size of the subject image. Evenly dispersed or neatly arranged. The picture that produces a repetitive effect is called a flat repetitive picture.

6 Contrast symmetrical picture. The picture is similar to symmetry, but it shows a contrasting relationship between the top and bottom or left and right (i.e., contrasting differences), thus forming a sharp contrast between the picture is called a contrasting symmetrical picture.

7 balanced picture. A balanced picture is one in which the main image is in one corner of the picture and the secondary image is in the other corner of the picture.

8 center of the relaxed picture. The center of the picture is relaxed, leaving a lot of space, and the image is scattered in the center of the part outside, so that people have reverie, this composition is called the center of the relaxed picture.

25 strokes to teach you to design awesome posters

Poster design is full of countless possibilities, it does not have to stick to the rules, as much as possible, bold, creative and unlimited. Poster also has a rich variety, or concert headline type, or informative text type. Regardless of the type, the focus is on finding a balance between headline, text, image and logo. Now, we will share 25 tips with our friends who love poster design to help students make wonderful posters.

01The magic of color - to convey energy, emotional expression, eye-catching in the design, color has unlimited possibilities. It can convey energy, express emotions, and attract attention. According to the different themes of the poster, you can choose bold, soft or romantic colors. In short, color can play a crucial role.

In the example below, the Savannah Music Festival poster uses soft spring colors to give the impression that it's an outdoor music festival, and that the type of music you're about to enjoy is soft and beautiful, not heavy rock.

Another approach would be to use solid blocks of color, just making sure that the various color combinations are harmonious. This makes for a very striking background, as the example below illustrates.

The number of colors can also be controlled - see how the campaign poster below uses only red and black to create an eye-catching effect with strong contrast.

02Try different fontsSometimes, just by using fonts, you can make an event poster convey a wealth of information. Use non-serif bold to convey a sense of seriousness, serif italics to convey elegance, or choose a playful handwriting to create fun. When choosing fonts, select at least two - one for headlines and another for text. Make a visual impact with fonts. Take a look at these two beautiful event posters inspired by the theme of the event, "food" - a great example of how experimental composition can be used to successfully communicate the core of an event to the public.

If you're going to try something similar, make sure you keep your secondary fonts simple.

Below is a poster for the annual typography event, which also cleverly combines the theme of the event with the typeface.

03Dividing the visual hierarchy

Posters should be quick to read and eye-catching, so dividing the information into hierarchical levels is particularly important. If the poster contains only a small amount of text, use bold fonts wherever possible and combine them with simple graphics or photographs - see the ColumbusCreative poster below. If the poster contains a lot of text, make the text the focal point, consider placing large headlines, and treat the large amount of text as an entire block of text.

04Use negative space to form clever compositions

It's amazing how one image can hide another, and it's refreshing when you finally get to see the hidden image. The Melbourne Catering Association poster cleverly utilizes the negative space in the fork to incorporate the wine glass. Another use of negative space focuses the visual center on a smaller object and leaves visual breathing room around it. Place text in the negative space to draw the eye in, but don't fill it up.

05Remove the excess, less is more

Sometimes less is more. A simple word or a dramatic image can communicate far more effectively than a large piece of text or a complex image. Don't add graphics or text just for the sake of it.

We can notice a similarity between these two posters, both of which use a single dominant word to focus the audience's attention, and use plain colors to create a simple typeface.

The elegance of minimalism is still very effective in practice.

06Locking the focus

The power of text can be enhanced by using a combination of clear or blurred images. If you crop the image to the core, you can create a dramatic effect that draws the eye in. The poster for the National Theatre of Chaillot below uses a partial lip image, rather than a full face image, to create a sense of passion and provocation. Notice how the lips also outline a heart?

07Shapes create visual highlights

Shapes connect with each other and form new shapes, which create a visual cue for the audience. We can use the shapes to place text, or to create interesting compositions, or to guide a particular visual direction. In short, shapes are very versatile and useful in poster design.

08Possibilities for composition

When all the information, pictures or graphics are in place, it's time to think about how to break them up completely and put them back together again for easier reading. The process of reassembling information is like walking through a maze; you determine how the audience reads the poster and how they get the message. Think about the interplay between graphics and text.

The poster below, designed by Calamargraphic for the Malaga Gala, places the text message in the upper right-hand corner of the poster, and then uses the colorful character graphics to move toward the text message.

09Layers of DepthPlacing the graphics, colors, and text on different levels creates depth, using a small drawing board to lead people into the small world of the poster. The gardening festival poster below uses text and images layered on top of each other to create a picture of the life of a gardener.

The Valentine's Day poster below is similar in that it uses shadows to create a three-dimensional look. The placement of the text is also interesting, as it sits next to the individual graphics, creating a connection between the two. Wonderful.

How to create a poster design?

Recommended a few superb tools, even if the design of white, can easily make a high poster:

1, Chuangkit

Chuangkit () is a super-powerful online poster production artifacts, I've been using for almost three years, do posters as simple as PPT, just drag and drop the various elements to the canvas, can make a variety of realistic and full of can make a variety of forced full of posters.

It provides a variety of materials, posters, brochures, flyers, invitations, marketing long picture, business cards ......

Basically want to be able to find

such as this fashion magazine cover:

Click to select the elements can be edited, but also like PPT at any time dragging, the operation of the really super-white

There are a lot of original illustrations and materials to choose from, directly online will be able to make the poster of the high:

Through the drag, you can put all kinds of original elements into the poster, you can also put all kinds of original elements into the poster, you can put them into the poster. You can put a variety of original elements into their own design, without any risk of copyright:

This is the platform's original photo + original illustration combination of WeChat cover map, although and Ps god can not be compared, but to cope with the daily use of the already completely enough:

2, Canva - can be painted

Canva is a superb global design tool! website, reference site templates, white people can also make high-fashion posters.

First of all, you can refer to a lot of template material, the basic set can be

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If you are not satisfied with the template material, Canva also has a free library of images, fonts and illustrations, you can also create a high poster. The image below is a combination of two templates, is not it okay?

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Canva station also has a lot of special effects tools available, a key can generate a high effect. (For example, we put this picture above, made into the style of jitterbug)

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Really super convenient, similar platforms such as Fanco Express, Fotor online design, etc., are able to make a similar effect, the various platforms each have their own strengths, can be combined together to use.

For example, the keying function of Vanco Express is very good, a key can be keyed into the material, very convenient:

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Of course, if you want to make a more realistic, more professional posters out of it, I would recommend that you learn a good knowledge of graphic design, and then combined with these tools to play.

Finally, to share some design principles:

1, the principle of alignment

In the layout design, alignment can make the visual effect of unity, looks like the layout of a clear and neat order, very suitable for beginners to use.

In the principle of alignment, and contains a left-aligned, right-aligned, center-aligned and end-aligned, etc., these ways can make the picture more neat and clear order.

Example - this poster uses the left alignment:

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2, the principle of contrast

The principle of contrast is to be different colors, shapes, sizes, lines, and other elements in a layout to give a visual emphasis on the content of the information is more organized a feeling.

For example, this poster, the use of the principle of contrast, so that the poster overall picture is very strong:

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3, the principle of noise reduction

In a poster, in addition to the background itself, generally do not use more than three colors and fonts, which can make the whole poster looks more concise information, will not give the reader visual pressure.

For example, this poster, are the use of the principle of noise reduction:

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4, the principle of white space

Leaving white space was originally a technique commonly used in the creation of national works of art, refers to the art of painting and calligraphy in order to make the whole work of art picture, the chapter is more coordinated and exquisite and intentionally leave the corresponding blank, leaving space for imagination.

Currently in the poster and art design, will often use this function.

For example, the following posters, are the use of the principle of white out of the effect:

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