In order to ensure that the activities are carried out in an orderly manner, we need to make an activity plan in advance. The activity plan is a written plan of the activities with clear contents and clear steps. What are the characteristics of an excellent activity plan? The following is the theme planning scheme of Mother's Day catering activities (selected 5 articles) that I have compiled for you. You are welcome to learn from and refer to it. I hope it will help you. Theme planning scheme for Mother's Day catering activities 1

1. Time: 11: 31 a.m. on May 3 (Sunday)

2. Location: International Conference Hall on the second floor

3. Moderator: xxx

4. Hanging banners: the content "Mom, we love you!"

V. Participants

General Affairs Department (11 people): xx

Housekeeping Department (6 people): xx

Catering Department (11 people): xx

Marketing Department (2 people): xx

Finance Department (4 people): xx

Engineering Department (4 people) It has given us warmth. In the Mother's Day holiday, as a follow-up to continue our mother, we should enthusiastically eulogize our feelings for our mother, carry forward the Chinese tradition, and further promote xx's corporate culture of "people-oriented" and caring for our mother.

VII. Activities

On the special day of Mother's Day, in order to thank the hotel managers and excellent employees' mothers for their strong support to xx's work, the excellent employees and their mothers, mothers-in-law and wives are specially invited to the hotel to participate in Mother's Day Thanksgiving activities, so that relatives can understand the hotel culture of respecting and loving the elderly, deepen their understanding of hotel work, improve team cohesion and enhance employees' sense of belonging to the hotel.

1. Jiang Chunfeng, general manager of the hotel, delivered a speech, thanking all mothers for their strong support to the hotel work and introducing the recent development and vision planning of the hotel to the guests;

2. The staff of the Food and Beverage Department sang "Grateful Heart" and the staff of the Housekeeping Department sang "Mother's Kiss";

3. Draw a lottery; The prizes are: 21 boxes of algae mud foot bath agent; 17 belts (book value 91 yuan/belt);

4. Invite all the guests and employees attending "Mother's Day" to the western restaurant on the fifth floor for dinner. During the dinner, please ask the hotel leaders and managers of various departments to propose a toast to all mothers. Mother's Day Catering Theme Planning Scheme 2

I. Interactive Activities

Mom Cooking Competition. In the contest, mothers are allowed to show off their specialty dishes and unique and innovative private kitchens.

2. Introducing the characteristics of dishes

The restaurant launched a beauty and health package for Hui Ze Mother's Day. Launch a beauty package to express special love to mothers.

1. Nostalgia dinner on Mother's Day

Nostalgia means remembering the past. Old things, old friends, hometown and lost years are the most common themes of nostalgia.

2. Nourishing feast for Mother's Day

When Mother's Day is coming, have a nutritious and delicious meal with your mother, wishing her health and beauty forever.

3. Family dinner on Mother's Day

Play the family card to attract middle and low-end diners, focus on home cooking, with popular taste, supplemented by fashionable dining environment and standardized service, to attract fashionable young people to celebrate the holidays for their mothers.

Third, prepare Mother's Day gifts:

Restaurants should design some activities and small gifts to celebrate Mother's Day. Give carnations as holiday gifts to every mother who goes to eat.

1. In the name of a certain restaurant, send excellent mother's day messages to the target consumers, and touch them with emotional exchange.

2. Tongtai sends the activity content by SMS, informing the target consumers of the activity content of a certain restaurant on Mother's Day and the main location of the activity. Theme planning scheme of Mother's Day catering activities 3

1. Purpose of activities

1. Mother's Day promotional activities to enhance brand awareness;

2. increase the purchase rate and consumption of the target consumer groups in the hotel;

3. Through activities, we can enhance the understanding and communication between hotels and the public, create news clues and expand external image publicity.

Second, the activity time

21xx May 11 -13

Third, the target group

The target group of Mother's Day activities is fashionable white-collar women aged between 25 and 45 and successful people who hold middle and senior positions in government agencies and enterprises. Due to the busy official business or business, they usually spend less time with their families, especially with their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.

IV. Activity theme

1. Advertising theme: Grateful mother, eternal maternal love!

2. Advertising words: There is one of the most beautiful voices in the world, and that is the call of mother.

V. Activities

1. Giving carnation flowers: 1 pieces of red wine for ladies who came to the store on May 3rd, 21xx. (Rooms will be distributed by the reception desk at the time of guest registration, xxx Food City after the guests are seated, and the taste cafeteria will be distributed after the guests are seated, with mother's holiday greetings)

2. Weibo lucky draw: you will get a free buffet coupon worth 228 yuan when you go to the store to spend photos and @ Hotel Official Micro and three friends.

3. Birthday wishes: Any lady whose birthday is on May 3rd can receive a beautiful gift with her ID card. (hotel coupons, xxx series travel packages with pure natural ingredients)

4. Ladies' nutrition menu: The catering department has launched three nourishing dishes. Ladies who spend money in the buffet can choose any dish for free.

5. Preferential rewards: the original price during the event is 228 yuan for viewing buffet, and the exclusive Mother's Day package is XXX yuan. Xx Food City launched the exclusive Mother's Day Hong Kong-style afternoon tea package.

VI. Activity promotion

1. Mass sending of short messages: Grateful mother, eternal maternal love! On May 3rd, xxxxx Hotel launched "Mother's Day exclusive special activities, and the ladies on their birthdays will be given exquisite gifts! (sent on May 3rd) (market planning implemented)

2. In-store POPs: one in the lobby, one in front of the restaurant and one in the elevator on the first floor. (completed before May 11) (market planning implemented)

3. Online promotion: Online promotion will be carried out through official Weibo and official WeChat, and the warm-up will start on May 2, and a 7-day online lottery will be held from May 5, paying attention to the hotel official micro-merger @3 friends, and giving out a free buffet coupon every day. (Implementation of market planning)

4. Mainstream media (xx City News, xx Express): On May 11 and May 13, soft articles were reported before and after the event. Theme planning scheme of Mother's Day catering activities 4

1. Purpose of activities

The concept of "Mother's Day" is mainly spread in the name of "gratitude" with the help of this event, which reminds the target consumers to pay attention to "Mother's Day" and causes them to celebrate "Mother's Day", and most importantly, our hotel fully exaggerates the enterprises that care for the elderly and care for their families with the atmosphere of Mother's Day. Call for the moral fashion of respecting the elderly, further demonstrate our hotel's sense of social responsibility, improve the hotel image and increase the purchase rate.

second, the theme of the event

true feelings are intertwined with family ties, and today is different!

Mother, who is the most enterprising spirit, worries about our hard work day and night. Today, let them have a rest, enjoy a delicious meal together and comfort their mother, and choose to dine in xx!

highlights of mother's day activities

1. strive for the first effect and create a hot topic in society

it is very popular to celebrate "mother's day" in large and medium-sized cities, but not many people know about it in xx. Our hotel's activities on "Mother's Day" can cause a certain sensation and make the activities a public focus topic. In the first "Thanksgiving Mother's Day" activity, you can leave the impression and memory of "xx catering let me know Mother's Day", which will produce good social effects and brand communication value.

2. Meet the target, consumer psychology and emotional needs

The target group of "grateful mothers" is 31-45-year-old successful people in government agencies and enterprises. Due to the busy business, the time spent with family members is generally less, especially with parents, so there is generally a knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

Fourth, Mother's Day activities publicity

Most people have never had the habit of "Mother's Day". In order to ensure that the activities have greater effects, we must carry out relevant warm-up and guidance activities to pave the way for the official launch of "Mother's Day" activities. Inform the public that "May 8th this year is Mother's Day".

the first way: TV subtitles, the content is tentatively set as:

Thanksgiving to mother, eternal maternal love! On May 8th, "Mother's Day" in xx, delicious food and exquisite gifts were dedicated to the loving mother in the world. Tel: xx

The second way: according to the reservation record of the catering reservation book, look up the customer's mobile phone number, and the person in charge will communicate with the customer and inform the customer of this activity.

the third way: design and make a publicity color page, and publish it together with the unified information newspaper as a folder. The content is tentatively set as:

How long has it been since you paid attention to your mother's health?

how many times have you come home late and asked your mother to wait until the food gets cold?

How long has it been since you cared about your mother as much as you care about your skin aging and your career development?

We always hope that our efforts in our work and life ideals will constitute our own digestion of maternal love, rather than a deeper understanding and care, but in fact, we have lost too many opportunities to hold hands with our mother.

Come on, hold your mother's hand gently, let the aging step slowly close to your mother, and let the childlike smile bloom on your mother's face from time to time. It's very simple, starting with a warm dinner with your mother!

On the evening of May 8th, 21xx, xx Food & Beverage Department held "Dinner with Mom * * *". If you want to express your unique filial piety and enjoy different communication with your mother, please call and book a family dinner!

On the day of the event, you and your family can enjoy exquisite delicacies from xx catering and get a holiday gift from xx catering! I believe that this "Mother's Day" will definitely make you and your mother leave an eternal and beautiful memory! Theme planning scheme of Mother's Day catering activities 5

1. Theme of activities

Thank you, Mom!

second, the activity time

xx month xx day-xx month xx day.

third, the main category

catering.

IV. Activity content

Activity 1: "Send xx family photos"-the happiness of the whole family is a gift for mom!

during this activity, customers who have made a total purchase of over xx yuan can get a free photo card of xx family photo with the valid shopping voucher of that day. Each person is limited to one.

collection place: south gate * * * special gift room for space enjoyment.

activity 2: "thank you, mom!" Family sale

Participating categories: women's wear, household goods (gifts), knitted underwear.

sale place: south gate * * * enjoy the space.

special sale time: xx month xx day-xx month xx day.

activity 3: "mom model show"-the most beautiful thing in the world is always mom!

location: west square.

time: 3: 11-4: 31 p.m. on xx day, xx month.

note: live interactive questions and answers will be interspersed during the catwalk, and there will be prizes for correct answers.

activity 4: "carnations for mom"-the flowers are full of children's hearts.

activity time: xx month, xx day.

customers who shop on the same day can get a carnation with a single receipt (over xx yuan). Each person is limited to one.

collection place: south gate * * * special gift room for space enjoyment.

activity 4: "most like mother and daughter, mother and child" evaluation.

registration time: xx, xx, xx.

registration place: ximen general service desk.

registration procedures: to register a mother or daughter, you need to hold a household registration book and 1 photos (more than 5 inches) of your mother or daughter's life.

Competition time: 3: 11 pm on xx. Venue: West Square.

competition form: announced on the spot.

award setting:

there are xx first prizes, and each prize is worth xx yuan.

there are xx second prizes, and each prize is worth xx yuan.

there are xx third prizes, and each prize is worth xx yuan.

V. Solemnly declare

During this activity, it is absolutely forbidden for the shopping guide to raise the price or accept the cashier without permission. Once the counter violating this regulation is found, the mall will impose a fine of _ yuan on the merchant!

for the above two kinds of violations, the whistleblower will be rewarded with xx yuan, and the offender caught on the spot will be rewarded with xx yuan.

VI. Notes on settlement issues

The original settlement method remains unchanged, and at the same time, the settlement process of the "Carnation to Mother" activity on xx is as follows:

1. Customers will collect carnations at the gift-giving office with a single receipt (spending over xx yuan) on that day.

2. The staff verifies the legality of the receipt.

3. register by department (the top three departments of the mechanism receipt), that is, each department has a Flower Donation Registration Form, in which the sales code and the number of the shopping guide are registered.

4. Stamp the receipt of the mechanism with the gift badge (or words).

5. Give the customer a carnation.

6. As soon as the gift giver goes to work on xx, xx, the gift giver will hand in the Registration Form of Flower Giving on xx, xx to the finance department.

7. according to the registered sales code, the finance department inquires about its suppliers and registers the supplier code in the designated position in the flower-giving registration form. Before 11: 11 on the same day, it will be sent to the heads of relevant departments.

8. The department head is responsible for checking the sales records with the shopping guide.

9. If you have any objection, please contact the staff of the Gift Office.

11, before 18: 31 on the same day, it is checked correctly, and the department manager signs and confirms that the Flower Donation Registration Form is returned to the financial floor accountant.

11. The floor accountant shall enter the supplier's fees according to the confirmed Flower Donation Registration Form, each of which is xx yuan.