Because the bus body area is very large, bus body advertising has many advantages, such as:
1, multi-dimensional display and dissemination of advertising information
The effective visual range of bus body advertisement is more than 270 degrees, which fundamentally eliminates the blind spot of visual angle. Usually, the audience can contact two advertising spots at the same time, which effectively increases the contact opportunities and ensures the actual arrival rate of advertisements.
The display position on both sides of the car body is huge, especially when passing through the intersection, the picture is vividly displayed. The rear display area and the display surfaces on both sides together form a whole display, which greatly extends the effective visual range and angle of the advertisement. At the same time, advertisements are particularly eye-catching for motorists. In addition, the height of the bus body advertisement is just the same as the pedestrian's line of sight, which can spread the advertising information to the audience at close range and achieve the greatest visual opportunity.
2. Movable outdoor media forms
Compared with other forms of outdoor media, the communication mode of bus body advertisement is active in the audience's field of vision, and it is the most "active" communication mode. Judging from people's attention, moving objects can always be noticed. Therefore, the only movable media can also stand out from many outdoor media, get more attention and achieve high arrival rate.
3. The advertising area is huge and the effective communication distance is far.
Large-scale picture display is the premise of effective communication of advertising information, and huge advertising pictures can bring strong visual impact. The single-deck car has a painting area of more than 30 square meters and the double-deck car has a painting area of more than 70 square meters, which is called a mobile giant billboard. In the field measurement, MPI (Media Bole) uses an accurate laser rangefinder. The maximum effective visual distance of bus advertisements reaches 70-75 meters, and double-decker vehicles even reach 100 meters, forming a wide effective visual area. Due to the huge advertising screen, the advertising screen is still clearly visible at a small angle of 30 meters away in bad weather. Even if the distance is more than 60 meters, the larger advertising screen can still ensure that the information is clearly visible (for example, standing across the wide 10 lane road).
4. High contact probability and stable contact frequency.
Bus body advertisement is the outdoor advertising media with the greatest visual opportunity. The average running distance of buses is about 13km. Based on the actual visual range of bus body advertisements, the average coverage area of bicycles is 0.3 square kilometers, the average daily running times are 10, and the average daily contact times are more than 87,000. If the release time is three months, the effective OTS can reach 7.8 million times (taking Shanghai as an example).
Differences in the number of advertisements, regional environment and urban area. Will make different cities have different contact frequencies. However, judging from the scale of putting in 0/5 vehicles per month, the contact frequency of the target area can basically be guaranteed to be more than twice a week. Based on this, the three-month delivery cycle can be calculated, and the total number of contacts in the target area can reach more than 24 times, which is enough to ensure its impression of advertisements.
5, suitable for all kinds of product release
Bus body advertising is suitable for almost all industries to publish advertising information. In the past, customers included food, drinks, alcohol, health products, cosmetics, daily necessities, household appliances, medicines, posts and telecommunications, retail department stores, real estate, financial securities, bank insurance, home building materials, clothing, office supplies, catering and entertainment, life services, IT, media, education and training, public service advertisements and so on. With the maturity of body advertising, many customers who used to use outdoor advertising less have fully realized the advantages of body advertising.
Expanding knowledge: what should be paid attention to in human advertising design
1, generally speaking, in order to avoid clutter, the whole vehicle must have a unified tone, which can be a transitional color or a large area of monochrome. In this case, because of the advertising content requirements and the setting of the car body itself, I chose to transition from gold painting to white. Imagine that a golden bus is coming in front of me. It should be very handsome.
2. Try to enlarge the theme map. In a crowded venue, there must be a main picture to illustrate the theme, which can also be called eye-catching or strong visual impact-no one will really care about the advertising content behind without a beautiful first sight, which is very important! There are only two options for the location of the big theme map, the middle and the rear of the car, so don't take up too much glass space. Buses in most cities don't have air conditioning, so the windows will basically be opened, and your main picture will be torn to pieces. Never take characters as the design subject (except in special circumstances). China's characters themselves have been divided into several squares, and only with the bus getting worse and worse, there is no focus.
3. Focus on publicity content.
4. There must be a pattern or pattern running through the whole vehicle. The picture should be as large as possible and the subject should be as prominent as possible. In fact, these are not enough. Patterns can strengthen the connection between elements, and put on the contents scattered on the left, middle and right of the car body, which looks more holistic.
5. Arrange the elements reasonably according to the body space. It's no problem for pictures to occupy some windows (it's much easier to do with fully enclosed air-conditioned cars), so try to expand the space occupied by pictures; The large vent at the rear of the car will reduce the effect of picture display, so arrange the text. In short, it is necessary to carefully analyze the function and structure of each part of the car body and arrange the design elements reasonably.
6. Leave blank appropriately. When designing printed matter, we all think of blank space. The principle of body modification is the same. Blanking can make the picture quiet and give people room to think.
7, the accuracy of the size, on the basis of the original accuracy to reserve enough splicing position.
8. Pay attention to the interface location. Because the car body is generally not a standard rectangle, there are air holes and door handles. We sometimes see that the face of some car body advertisers is just covered by the handle, which makes the advertisement not like an advertisement.
9. The place where the corner is installed must be blown flat with a hair dryer.
10, after the completion of the whole, check whether there is any weak attachment on the edge.
The above is what Bian Xiao shared today, and I hope it will help everyone.