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What are the basic elements of store recruitment? (List more than three)

patterns, fonts and information.

the design of signboard content and concise advertising information not only make customers unforgettable, but also achieve good communication purposes. In the choice of patterns and fonts, we should also give full consideration to the characteristics of the industry and the target consumer groups. For example, if a children's clothing store operates, the design color of its signboard should be bright and bright. In the patterns and fonts, we should choose vivid and interesting cartoon images and fonts, which can not only express the operating characteristics, but also attract the attention of more small consumers.

Extended information

In the design of shop signs, besides paying attention to giving consumers a good psychological feeling in terms of form, materials, composition, modeling, etc., the color selection of signs can not be ignored. Consumers often identify signs first and then identify the logo and emblem of the store.

the content of signboards should be concise and prominent. Concise signs not only make consumers unforgettable, but also achieve good communication purposes. This is the same as the naming content of the store name in the store head design, so I won't repeat it here.

in order to achieve the most effective communication effect, the size of the words on the signboard should be moderate, and the communication effect of medium and long distance should be considered to make it have good visibility and communication effect.