1. Introduction of the developer
Shaanxi Wentou is a large state-owned cultural enterprise established at the official department level in Shaanxi Province, and it is also the largest cultural industry investment company at the provincial level in China.
2. Project location
Mandy Art mall, located in Qujiang business district. Yannan Road in the south and Ci 'en East Road in the east. It is the core area of Datang city that never sleeps. Surrounded by the top luxury residential area in Xi 'an, it is located in the middle of 4A scenic spots in two countries, Big Wild Goose Pagoda and Datang Furong Garden, with a unique geographical position that cannot be copied. Project planning and design by American A&; S hanshi international has carefully built it, and the facade design of the building follows the high-grade and steady facade effect, which is made of natural stone and glass curtain wall, with the stable gray-black as the main color, making the whole building look calm and atmospheric. And pay attention to the combination of China's national conditions, and integrate high-tech and brand-new concepts such as green ecology and environmental awareness into the project design, which has injected many novel highlights into the project.
3. Project volume
Mandy Art mall covers a total area of 35.48 mu, with a total construction area of 76,111 square meters and a commercial area of 36,811 square meters. The commercial department is divided into a ground business with a negative floor and a second floor, with a floor area of 13,511 square meters, a floor area of 1311 square meters and a floor area of 1911 square meters. It is a frame-shear wall structure. The ground commercial part fully considers the streamline of customers' activities and adopts the design of internal and external double channels, so the internal layout of the business is neat, with no dead angle, the column spacing of 8.4 meters, the height of 5 meters, and the local area can reach 6 meters, which is conducive to division, easy use, convenient space combination and larger use space. The inner underground second floor is a fully underground parking lot with 381 parking spaces to ensure the smooth driving of customers who come here.
4. Property conditions
The capacitance of Mandy Plaza is 9111KVA. Indoor central air conditioning, with a power of about 811KW. * * * There are 11 escalators, two sightseeing elevators and a cargo elevator, which are convenient for customers and merchants to carry goods up and down, and have good customer mobility.
5. Project Positioning
The project is dedicated to building the first art MALL in the west. As an important part of Qujiang business district, the only high-end business district in Xi 'an, Datang City that never sleeps occupies a unique core position in Qujiang. The format planning of the project mainly covers urban exhibition halls, high-end theme restaurants, designer brands, art exhibitions and transactions, theme life houses, image studios, coffee desserts, specialty shops and other multicultural, artistic and commercial forms. Mandy Art MALL takes the lead in integrating art appreciation, cultural experience, and life and leisure. Based on Xi 'an's rich cultural heritage, it is in line with international art trends and builds a brand-new platform for the public to perceive art and taste life.
art and cultural groups
Xi' an International Bonded Functional Zone for Cultural Works: it is a special customs supervision area with the highest degree of openness, the most preferential policies and the most complete functions, and it is a cultural industry development platform with three functions of cultural trade, cultural exchange and cultural processing. Xi' an International Cultural and Artistic Bonded Functional Zone carries out four main types of business: exhibition-exhibition enterprises show cars, wine, books, films and works of art; Cultural storage-building an art warehouse, keeping cultural works of art, and storing film and television equipment and films; Cultural processing-carrying out the processing and restoration of cultural works of art, data storage, media production and creative design of cultural products; Cultural transactions-free storage of works of art, overseas auction of works of art, and overseas copyright acquisition and selection by radio, film and television, press and publication enterprises in China.
Qinfeng Yayun Wenchuang Art Flagship Store: As the first brand image store of Shaanxi Cultural Relics Imitation Development Co., Ltd., Qin Feng Yayun Cultural Art Flagship Store is a strong support to build the brand of Shaanxi Wenyan Imitation Company, and it is the first choice brand to lead cultural and artistic products and modern fashion life quality. It advocates "cultural creativity and quality life", manages all kinds of cultural art and creative derivatives, and creates a concept of quality life.
Xi' an Contemporary Art Museum: it is an urban public cultural activity space integrating art exhibition, collection, research, communication, auction and education. Xi 'an Museum of Contemporary Art will take traditional art as the cornerstone, promote the development of contemporary art as the core, and focus on international and domestic art exchanges to build a world-oriented platform for art exchange, exhibition and academic research. Xi 'an Contemporary Art Museum will try its best to open up art exhibitions with a more open and diversified vision, and break through the limitations of the museum's physical space, so that the lifestyle and behavior of art and culture can influence the changes of contemporary people's lives and values, and truly realize the historical mission of the museum's public education.
Worm Image Studio: Worm is one of the top ten digital photographers in China, the winner of the "Zeiss Special Award" in 2111, the special photographer for Sino-French cultural exchange in 2112, the first specially invited Chinese photographer in the 3rd Deauville International Photography Festival, and the artistic director of the Worm Image Agency in Xi 'an. She is good at the secondary production of capture agent images in the later period. Her works are beautiful in style, bright in color and strong in appreciation, and can show a delicate, profound and unique perspective with the unique sensitivity of women.
Cultural Experience Group
cool bella Children's Vocational Education Experience Base, the first children's vocational experience hall in Xi 'an: Hunan cool bella Happy City Management Co., Ltd. is an international chain enterprise with creative culture as its core, which integrates teenagers' cognitive experience, brand promotion and business cluster. "cool bella-China Youth Experience Education Base" takes "innovating education mode, enriching social experience, guiding healthy life and establishing correct ideals" as its own responsibility, and pays attention to cultivating children's practical abilities such as creativity, experience, interest and challenge. It is a place for children's professional experience that emphasizes cultivating creativity and self-confidence, and creates a "fairy tale city, knowledge city, amusement city, dream city and experience city". At present, cool bella has opened the China Youth Experience Education Base in Changsha and Shanghai, becoming the leader of domestic children's professional experience halls.
Microfilm Experience Hall: The main functions of Microfilm Experience Hall include microfilm shooting training center, microfilm screening hall, microfilm interior shooting venue, etc. It has a novel format and a strong sense of cultural theme, providing a high-quality platform for film lovers to learn, communicate and show.
JEEPSUV Experience Hall: JEEP is a well-known American automobile brand, which enjoys a high reputation in the world. Currently, there are more than 211 4S stores in China. The main functions of SUV Experience Hall are the display of JEEP series cars, the sales of extended products, and the display of corporate history and culture, providing a communication platform for JEEP and off-road car enthusiasts.
DIY pastry experience store: Fresh food is the favorite of modern people and has become a fashion life trend. DIY pastry experience store is a new experience model of pastry stores, which combines the traditional business model with DIY and gives new meaning to the word "pastry". Diet should be a kind of enjoyment, and DIY pastry experience store can make people find a sense of belonging and a feeling of being touched by delicious food, and the feeling of "another home" comes from being touched by belonging.
Life and Leisure Group
International Catering: It combines the distinctive cultural diets of Korea, Japan, Thailand, Italy, Taiwan Province and other countries and regions. The chefs and managers are all local people, and the dishes with exotic flavor are produced in an authentic way.
cat excrement coffee and Pacific coffee: both are famous brands with strong popularity in China.
taro, Biord sushi, Dome Shop: famous dessert and snack shops in Taiwan Province and Europe.
Shaanxi special catering: standard Shaanxi dishes, which will carry forward the food culture in Shaanxi.
Mandy Art MALL is creating a brand-new business model, that is, focusing on experiential consumption, meeting the spiritual needs of consumers for a higher level of life, releasing the cultural tension of consumers and enhancing the cultural connotation of regional commerce. At present, Mandy Art MALL is actively contacting businesses such as cultural experience, early childhood education institutions, special catering and coffee desserts.
6. Consumer Support
Relying on profound historical background, this project will build the first art life center in the west. The project radiates Qujiang business district, covering the tourist crowd of Big Wild Goose Pagoda, Qujiang life circle and the business circle of the city that never sleeps, forming a core business project supported by over one million high-end consumption. The commercial atmosphere in Qujiang New District is becoming more and more mature: the number of commercial buildings built, under construction and planned to be built in the area will exceed 1 million square meters. In the next 3-5 years, Qujiang's commerce will be in the stage of concentrated explosion, and the business circle will be gradually formed and improved.
there are more than 71 commercial housing projects in Qujiang and its surrounding areas, with a total construction area of over 8 million square meters and a consumption population of over 511,111 in the region, with huge consumption potential. Famous scenic spots in Qujiang, Datang, the city that never sleeps, the Wild Goose Pagoda, etc. bring about 1 million people/day of domestic and foreign tourists. The Wild Goose Pagoda alone receives more than 21 million tourists each year, and the number of overseas tourists can reach more than 811,111. There is no doubt about the consumption power of the region.
Mandy Art MALL has entered the countdown to its opening, and people from all walks of life are welcome to visit it.