the post-91s generation is a group of non-mainstream consumers, who are self-centered, advocate "I am the master of my site", and know sensibility: praise if you think it is good, and spray if you think it is bad. What can merchants do to better suit their tastes in terms of products, communication methods and promotion methods?

countermeasures: you don't have to "move" them, but "excite" them, and surprise them to win.

1. Inspire the post-91s generation with interactive experience.

the post-91s generation think that if others say it is good, it is definitely not good, and it is really good only if they personally feel and experience it. Interactive experiential marketing suits them best. Pizza Hut once launched 24 new products in autumn. The marketing strategy is to highlight the personality of the characters, such as "persistent man" and "loli woman", and then match the Pizza Hut foods with different characteristics to introduce different foods to diners with different personalities. As the saying goes, "People eat as they eat, and food as they eat" attracts young people who pursue fashion and like to try new things. This move has successfully created the image of "Western-style leisure catering experts".

2. the "net" lives after 91.

More than 71% of the post-91s generation are online. They are typical "house girls" and "house men". If business owners still have a little knowledge of the Internet, they have to make up lessons quickly. First, they should be familiar with new Internet terms, such as "Jia Junpeng" and "mars language".

3. Marketing while playing games.

Those who watch TV shopping advertisements are definitely not the post-91s generation. They are more keen on playing games. Numerous companies have therefore placed advertisements in the game: Jin Beibei's sentence "I want to eat McDonald's" is a customized advertisement for McDonald's by Monopoly; Lamborghini, BMW, Mercedes-Benz and Ferrari's "Need for Speed" also planted the seeds of "speed and passion" for the post-91 s. In fact, the post-91s generation is not disgusted with advertisements, but is extremely disgusted with those "dogmatic" and "raw and hardened" advertisements. Therefore, product placement marketing must be clever, humorous and exciting, so the promotion will be successful.

4. Make the story more pleasant.

they are independent, and they don't want to "learn from others". Cool Jay Chou holds milk tea in his hand, and humorously confesses, winning the favor of beautiful women and conquering the post-91 s; OPPO's "do what you like" advertisement, the pulse is "don't want to work" after 91: the heroine handed in her resignation letter and began to travel around the world, and then the background music sounded, stringing out a very full story. The post-91 s generation likes this way.