Legal analysis: Yes, the name change is the name on the business license. Store name is the most important symbol of an enterprise. If an enterprise changes its name (regardless of its size), it needs to go to the local industrial and commercial bureau to go through the formalities of changing its business license.

Legal basis: Measures for the Administration of Name Registration of Individual Industrial and Commercial Households

Article 16 If an individual industrial and commercial house intends to change its name, it shall apply to its registration authority for name change registration.

if the name of an individual industrial and commercial household contains items that should be operated with administrative permission, and the individual industrial and commercial household can no longer engage in such business activities due to the revocation or expiration of the administrative license, it shall apply to the original registration authority for name change registration within 31 days from the date of revocation or expiration of the administrative license.

article 17 where two or more applicants apply to the same registration authority for the registration of the same individual industrial and commercial name, the registration authority shall verify the application in accordance with the principle of prior application.