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It is illegal to "sell milk" in this way! Variety show ordered to suspend, love Qiyi, Mengniu apologize

Massive amounts of white milk

Poured directly into a ditch

...

This is the first time that a company has been able to sell milk in the United States, and it's not the first time that a company has been able to sell milk in the United States.

About "Pouring Milk"

The program's producer, LoveQiYi, and

brand sponsor Mengniu

Apologized

To vote for their idols, fans went crazy and bought milk

Recently, a video of a large number of uncovered bottles of yogurt being poured into a ditch triggered public opinion, and the topic of "Milk being poured out of a talent show hit vote "The topic quickly rushed to the hot search.

And the reason why the milk was dumped, not spoiled, not a safety issue, but in order to give the idol "playing cast".

What's a "hit"?

According to reports, the drink producer in question is a partner of the talent show Youth With You 3, and viewers can vote for contestants by scanning the QR code inside the bottle cap after purchase. Fans in order to vote for their idols, bought a large number of drinks involved, hired a dozen people specializing in removing the bottle cap pouring milk.

There is also a fan-driven "booster" tutorial on the Internet

The reason is absurd enough, and the result is very sad - according to the news, the next day, the same point of pouring milk will have 3,000 pieces of milk to be sent over, each piece of 6 boxes, each box of 15 bottles, that is, a ****. 15 bottles, or a **** 270,000 bottles of milk!

In the video, there are boxes of yogurt in the background, waiting to be dumped.

This isn't the first time that fans have paid for their idols.

This is not the first time fans have paid for idols.

This is not the first time fans have paid for idols.

This is not the first time fans have paid for idols.

This is not the first time fans have paid for idols. must buy and then open to vote, fans only want code do not want to milk , drink their own drink is not finished, to send people can not be sure to get the code, hire a person to pour the milk to get the code has become the most "time-saving" "reasonable" way!

Beijing's Beijing City Government has been working on the development of a new city.

The Beijing Municipal Bureau of Radio and Television ordered the program to suspend

On the evening of May 4, the Beijing Municipal Bureau of Radio and Television issued a circular saying that in response to the public report of the network variety show "youth have you" the third season of the relevant problems, has ordered Aqiyi to suspend the third season of the catalog of the "youth have you" system.

The Beijing Municipal Bureau of Radio and Television said that it attaches great importance to and interviewed the relevant person in charge of QiYi at the first time, and asked the platform to strictly implement the relevant management regulations of the administrative departments of broadcasting and television, to effectively fulfill the main responsibility of the network audio-visual platform, to improve the program management system, and to earnestly verify and rectify the existing problems.

In the early morning of May 5, Lovecraft issued a letter stating that the Beijing Municipal Radio and Television Bureau ordered the suspension of broadcasting notice, sincerely accept, resolutely obey. Immediately suspend the recording of the program, seriously verify and rectify the problems.

May 6, late at night, love Qiyi on the "pouring milk video" to apologize. It will close all the channels of support for "Youth With You 3"; for users who have purchased the "active products" of the merchant but have not used them, the platform and the merchant **** with the consultation to ensure a proper solution.

On May 7, Mengniu, the milk brand involved, apologized, saying it would actively cooperate with Aqiyi and the program's rectification measures to ensure proper handling.

Wasting milk is suspected to be illegal

April 29, the People's Republic of China **** and State Anti-Food Waste Law came into force , buying milk and not drinking it, and pouring it out directly is suspected to be illegal.

In accordance with the "People's Republic of China *** and the State Anti-Food Waste Law" Article 30 of the provisions of the network audio and video service providers, where the production, release and dissemination of the promotion of the amount of most eaten, binge drinking and other waste of food programs, or audio and video information, by the net letter department ordered to rectify, give a warning; refused to rectify or the circumstances are serious, a penalty of 10,000 yuan more than 100,000 yuan below Fines, and may order the suspension of the relevant platform, including the producer, publisher, disseminator of the relevant business, suspension and reorganization.

The promulgation and implementation of this law will set up a clear guide for the whole society to establish wastefulness and saving, establish a basic code of conduct for the public to consume food and drink and daily food consumption, provide a strong support for the strengthening of government supervision, and provide a systematic guarantee for the establishment of a long-term mechanism for curbing food and drink wastage, and for the comprehensive management of the rule of law.

This

Xinhua News Agency, People's Daily, CCTV News

They have commented

Xinhua News Agency commented, "Don't! The government's response to the issue was to take the young people into the ditch.

The comments pointed out that, in the final analysis, "a lot of milk was poured" behind the waste and squandering at the cost of eye-catching profit, is the disrespect for labor, blasphemy and contempt for the law, the end result is to mislead, erode the pursuit of young people and the three outlooks, not only to pour the milk in the ditch, but to bring the young people in the ditch! It's not just pouring milk into a ditch, but taking young people into a ditch!

People's Daily commented that the "milk for the idol"? Youth should not be so "have you".

Against waste, not only common sense and advocacy, but also the legal obligations of citizens. 29 April, the anti-food waste law was passed, which clearly states that "the formation of scientific and healthy, the best use of resources, to prevent waste of good habits. The deterrent effect of the law is its inevitability, which is a wake-up call to the program producers, no matter what type of entertainment programs, marketing planning when there is legal awareness; also in the reminders of the various fans, for the idol list, the way to the right way, the way to comply with the law, can not stand in the public order and morals of the opposite side, or else, hurt the public, harmed the idol, the wrong, the loss of their own, the gain is not worth the loss.

The CCTV hot comment pointed out that inducing fans to chase stars like this, it should be decisive sword.

This absurd way of chasing stars, behind the business and platform of the inducement. The businessmen and platforms planning this way of playing the vote, whether the contestant can debut and fan voting tied together, inducing fans to buy related products, should be able to foresee the possible waste of the problem, should be assessed to the program to bring the bad influence.

With the official implementation of the People's Republic of China **** and State Anti-Food Waste Law, anti-food waste is not only a national **** knowledge, but also a rigid legal constraint. This absurd way of chasing after stars not only causes serious waste, but also tops the trend, is a disregard for their own social responsibility and the law, and is a serious misguidance to the youth's three views.

The serious waste of food should be decisively punished according to the law. The businesses and platforms that induce fans to waste food and mislead young people's outlook on the world should also raise the flag of rules and regulation, and urge them to be the first to advocate for a new civilization and cultivate a healthy outlook on values, and not to do so for the sake of sales of their products, or the heat and traffic of their programs.

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The Chinese People's Republic of China's Anti-Food Waste Law