Tik Tok's eight marketing methods Tik Tok marketing is like a group of businessmen selling and attracting customers in the market. Whoever has enough novel and interesting products and whose names are novel and creative may attract looting.
1, directly show the product.
If your product is original, creative, or functional, there is no need to beat around the bush. Just use Tik Tok to show the product. For example, the app directly displays the important functions of the app and converts the voice into pictures. For example, there is a celebrity hot pot artifact on the Internet, which can be lifted with one button and automatically separate the cooked food area. Because the product itself is topical, it immediately attracted a large number of netizens to watch. This marketing method is very suitable for some e-commerce businesses, especially some products with magical usage, such as tools for making fun rice balls for anorexic babies, party artifacts integrating mobile phone cases and selfie sticks, and dancing sunflowers. All of them are e-commerce triggered by a video.
2. Exaggerate product advantages
What about some products that don't have too many bright spots? It can be presented in an exaggerated way based on its unique characteristics, which is convenient for the audience to remember. For example, "big space" is one of the selling points of BMW GT. In order to highlight this selling point, the sales staff directly hid 12 people in the car, which impressed many viewers. For another example, "one button to open the hidden storage space in the central control" is one of the highlights of Cadillac. This highlight was magnified by "a good place to hide private money" and became a hot topic for some time. Only one related vibrato video, like nearly 65438+ ten thousand.
3. Arouse users' curiosity and sense of participation
Typical is the "super delicious" bottom material collocation method of Haidilao. Why is Haidilao seasoning so hot? It is to arouse the curiosity and participation of users. Everyone has the psychology of following suit. This product is an online celebrity. Everyone says it's delicious and everyone wants to try it. Moreover, this way of eating is interesting and the participation threshold is low. Why not? Similarly, there are abnormal eating methods of Beijing roast duck, McDonald's second half-price ice cream and Xi Ante bowl of wine. Both the diy of ingredients and the innovation of eating methods have captured the characteristics of young people's strong curiosity, love for challenges and love for DIY, which has triggered the full interaction and participation of brands and customers, enabling brands to spread rapidly.
4. Scene implantation
This is a bit like the implantation of traditional advertisements, that is, the scenes in the video are exposed with appropriate brands, so that users can remember your products. For example, quietly implant a life trick or funny clip in the scene-such as a product in the corner of the table, a brand logo behind it, an advertising sound in the background and so on. , still can play a very good role in publicity. In a clothing store, the clerk skillfully arranges clothes; But looking back, you can see the big "h &；; Rice ",this is a kind of planting.
5. Use video for word-of-mouth marketing.
This is the case with the "answer milk tea" all over Tik Tok. In the video, the hot scene at the door of the store is often exposed. The long queue seems to remind you: "We are an online celebrity milk tea shop, and everyone says it is delicious. Won't you try? " . In order to better present word of mouth, we can show consumers' queues, smiling faces, cooperative dances with consumers, and appointment calls that have been blasted by consumers in Tik Tok.
Step 6 repackage from the media
As we all know, papi sauce has gained more than 6 million fans after Tik Tok published seven works, and a short animated story of a monk for more than ten seconds every day has also gathered100000 fans! Harvest 26.52 million likes! Therefore, for enterprises engaged in new media or own IP, under the current recommendation mechanism of Tik Tok, it is easy to explode the previous content packaged in the form and characteristics of Tik Tok on Tik Tok. Although there is no relatively formed profit model in Tik Tok, it is natural to realize it as long as you get fans and become a big V.
7. Expose the daily life of the enterprise
Many product users not only care about product quality and service level, but also pay close attention to corporate culture. Especially for some well-known enterprises, the daily life of their leaders and employees is particularly curious. For example, every move of Ali and Ma Yun attracts people's attention. Of course, this is related to his great personal charm. Take this example to illustrate the importance of spreading corporate culture. We can completely show Tik Tok's office culture and interesting staff.
For example, a Tik Tok account of Xiaomi, "Everyday of Xiaomi Employees", released a series of interesting office videos before the Spring Festival. It seems that it's just a trivial scene of giving out year-end awards, working overtime during the Spring Festival and giving out red envelopes during the New Year. There are still many netizens watching and commenting. For another example, Alibaba's account "Taobao" in Tik Tok only exposed some canteen meals and won nearly 30,000 praises. Many people leave messages: "Good conscience company!" "I really want to go to work!"
The above summary is Tik Tok's zero-cost marketing game. If we don't know how to do it, in addition to the above gameplay, we can also make paid advertisements (spend money to advertise in Tik Tok). Now, Tik Tok has also launched an advertising function, which we usually brush when we brush the video stream. Or cooperate with the red man (spend money to cooperate with Tik Tok tuba) to do marketing. Of course, this requires us to have enough budget. Otherwise, we should consider the cost and study the play of Tik Tok.
In this regard, I also give some operational suggestions to enterprises that have just come into contact with Tik Tok:
1. A special Tik Tok operation team can be set up without too many people. Mobilize all employees of the company to brush Tik Tok, give full play to the team's concentrated strength, make a shooting plan, and publish 5- 10 articles every day.
2. Let everyone brush a funny video every day and send it to the group for discussion. Find the fit point with the brand according to the method we mentioned earlier, or brainstorm and explore new ideas.
3.Tik Tok prefers high-value content, mobilizing the younger sister and brother with high value in the company to appear together, dancing in seaweed is also good, and you can also participate in the challenge of Tik Tok.
4. It is more popular to make video content story-telling, imitative and interactive.
5. Quickly master Tik Tok's video production skills. Not only can you use Tik Tok's own audio-visual function, but you can also learn some interesting shooting and production skills of the Great God.
6. After the video production is completed, it can be synchronized to similar short video platforms such as Mei Pai and Aauto more quickly, so as to maximize the content value zui.
What kind of content will be better for enterprises to operate their own Tik Tok accounts? Is it more popular with users? This should be concluded through data analysis, which can be achieved through some big data tools to help better plan content and optimize operations.