Activity Overview:

The opening promotion is the most important of all promotional activities, because it is only once, and it is the first contact with the potential customers, the customer's impression of the store's products, prices and services, etc., will affect whether they will come back later. Utilizing repeated area-intensive promotions that go deep into the business policy, merchandise, and quality service, be sure to make customers aware of the new store's existence.

Activities: Store opening promotions

I. Use the renovation to build momentum for the opening

Create a sense of anticipation and curiosity among customers to build momentum for the upcoming opening. Do a conspicuous large spray paint, a temporary advertisement, the content of the upcoming opening of the Dum Dum milk tea store image publicity. Or pull a banner, which reads: xxx milk tea store opening in how many days, resulting in a sense of anticipation and curiosity of customers coming and going, for the upcoming opening momentum.

Second, by the weekend for the opening of the momentum

To meet the customer's herd mentality, Friday and Saturday is the best time to open, the two days of the week is the most consumer demand for two days, but also the time of the most traffic, customers have a herd mentality, like the lively and crowded places.

Third, borrow the leaflet for the opening momentum

To preferential promotional programs to attract customers into the store, xxx milk tea activities leaflet content contains: the opening of the measures to reward the guests, into the store with gifts, points points card, store address, contact number. The two leaflet dispensers wearing uniforms, phi banners, phi banners printed on the name of the store, in the vicinity of the large flow of people in the street or campus entrance to the distribution of leaflets, the words: the opening of the new store has a good gift to give away, please come to the store to taste.

Fourth, borrow promotions for the opening momentum (optional)

1, the opening day of the whole field of milk tea 20% discount, the opening of the three-day special time period buy one get one free (9:00-10:00, 12:00-13:00, 17:00-18:00)

2, the opening day of the store where the purchase of milk tea customers to shoot the store's name, the store's interior decoration, leaflets, and the store's name. page and share to the circle of friends can get a small gift. (One person only, leave your name and cell phone number)

3, the opening day of the store where the purchase of milk tea more than 10 yuan customers can send a free point of praise integral card, and then consume a point of praise, set up a set of ten praise can be free to send a cup of milk tea.

4, the opening day where the store to buy milk tea customers can free scratch music once, scratch music content: offset consumption of 0.5 yuan, offset consumption of 1 yuan. (Maximum offset consumption of 1 yuan, a one-time use of a)

Fifth, borrow the atmosphere for the opening momentum

1, the store hanging POP, posters, product pictures, door or store to arrange for a trial drinking table and utensils, door leaflet distributor to send out leaflets.

2, the opening day to play dynamic music, the host publicizes the opening day of the promotional activities, and selected an auspicious time for the ribbon-cutting;

3, the store entrance with white and purple balloon arch decorations, the store on both sides of the door placed in the opening flower basket.

Activity Expected Results:

On the opening day, to give consumers a good gift and expand the influence of the opening, the turnover can directly break through 2000 yuan. Later, with the brand influence brought by the opening promotional activities, the performance can be stabilized in a considerable amount.

Materials needed on the day of the event:

Balloon arches Opening baskets red silk satin sound, microphone presenter Gifts Points points card Cloak

A business strategy

(1) Raw materials, raw materials, raw materials, strictly put good Quality, select the original natural resources, to ensure that the taste of the authentic and authentic; grasp the appropriate proportion of milk, tea, water, it is the solution to the problem of selecting materials and ratios

(2) the types of commodities cover a wide range: pearl milk tea flavors are varied, there are coconut milk tea, strawberry milk tea, taro milk tea, green apple milk tea, oolong milk tea, matcha milk tea, mandarin ducks milk tea, lemon milk tea, and so on a multitude of series, catering to everyone's taste, are popular. In addition, in addition to milk tea, there are also fruit juices for sale.

(3) The market positioning of the cheap, ready to buy milk tea drinks.

(4) Price in the price strategy, the product price is lower than or equal to the price of peers, in a passive state, pricing closely follow the industry.

(5) channel more than the use of franchise channel way. And the milk tea store to join has been the way to chain operation. The main channel model is: the head office - franchise - consumers.

(6) consumers close to the target consumer groups. Because most of the target consumers of the milk tea store are college students, so its stores are mostly distributed in the vicinity of major colleges and universities, the use of close contact between the colleges and universities, word of mouth and continue to win more popularity.

Marketing mix strategy

Product strategy: located in the fashionable healthy leisure drinks.

Price strategy: Combine the competitors' pricing and the production cost of their own products to set the appropriate price.

Distribution strategy: store sales.

Promotion strategy: according to the specific sales and festivals to take the appropriate promotional activities.

Second, the promotion strategy:

Improve the promotional efforts to strengthen the link between the target customers and the business. Milk tea store should grasp

live in the milk tea market space is wider, profitable and good opportunity to rapidly expand the scope of services, enhance market share, from small to large, and ultimately firmly occupy the school milk tea market, in order to achieve this goal and the design of the program of action is:

1, make every effort to improve the quality of service, improve the attitude of service.

2, constantly strengthen the publicity of the students, enhance the customer loyalty of students to the milk tea store.

3, continuous innovation, improve and increase the variety of milk tea, to adapt to the needs of the majority of students.

4, Hai Nai Chuan, in the store to set up an opinion book, students have comments or suggestions can be directly put forward or written.

5, the timely launch of promotional strategies.

(1) promotional information publicized, networked. College students are the target customers of the milk tea store, for young people often online habits, the use of information network technology, the establishment of information communication platforms for colleges and universities, on this platform to provide a forum area for students to put forward their views and suggestions for the enterprise's products and services, and timely issuance of the latest promotional information in the network platform.

(2) personnel promotion. If necessary, you can distribute promotional flyers to the neighborhood of each university, which is the most direct means of publicity.

(3) Improve the loyalty of key consumers and focus on cultivating consumer satisfaction. Establishment of franchises, the implementation of points promotions. Points promotions generally set the value of general prizes, consumers through multiple purchases or multiple participation in an activity to increase the points to obtain prizes or accumulate to a certain point can get a cup of milk tea;

(4) to provide commercial sponsorship. More involved in school sponsorship of large-scale activities to develop the main target market of the beverage market, to improve the visibility of the target market. For example, sponsoring a school sports meeting, sponsoring a public relations speech contest, etc.;

(5) Discounts. Regularly give customers some discounts, so that the consumer's desire to buy can be maximized. Such as: May 1, 11 golden week to give some price discounts;

(6) advertising promotions

A. Newspapers, campus magazines. Advertisements are placed in the weekly newspaper of each school and each school magazine. Advantages of informative, portable, easy to save, high reading rate, it introduces the focus on "mass" - so that readers read and learn something.

B. Leaflets. In the schools, roadside leaflets issued to increase brand awareness.

C. When offering commercial sponsorships, include the name of the store on the banner.

D. Shop on the addition of Xuan small cups of free tasting milk tea, which allows students to facilitate the drinking and tasting, understand the taste, but also allows students to leave a good impression, so that in the flow of publicity role, play the role of indirect promotions, can be said to kill two birds with one stone.

1, milk tea store membership :

General milk tea store opening store have activities, such as consumption of how much yuan can be given a membership card, the next store to come back to spend can be offset. There is also a month or a few days a week to set up a membership day, so better stimulate consumers, expanding the consumer population.

2, milk tea store holidays:

Valentine's Day in a year, holidays such as these holidays has been the peak period of milk tea store, we can launch milk tea promotions to attract the attention of consumers, want to "half-price milk tea, buy one get one free," and other activities. The activities, I believe that consumers will not turn a blind eye to be able to stop this kind of food temptation it.

3, milk tea store points card:

In the customer to buy a single time we can give the appropriate points card business card, with the customer said a cup of milk tea points is how many points, cumulative full of how many points can be changed milk tea, this activity is very good efficiency of repeat customers.

New milk tea store how to engage in promotional activities? The above is to say that the promotional activities of ` some strategies, of course, in order to gather popularity, from time to time to come up with fresh ideas to attract the eyes of customers, for the store to add popularity.

4, newspaper clip

The use of newspaper clip leaflet advertising is different from newspaper and television advertising, its advertisers are mostly retailers, and can be focused on the target range in the store business circle.

5. Newsletters

Newsletters are different from other advertisements in that they are free of advertising fees. The so-called "in principle" is because some weekly magazines, magazines to take charges or with charges for advertising, so not necessarily all news articles are free.

6, POP advertising

POP advertising (storefront advertising), including outdoor POP, such as signs, sample windows, and indoor POP, such as menus placed on the table and on the wall. Outdoor POP can not be produced by yourself, but indoor POP can be creative.

Outdoor POP

These are the most popular types of POP.

7, staff uniforms

Milk tea stores can customize uniform clothing, printed on the name of the milk tea store, when the staff to and from work, the search for takeout, you can achieve the effect of free advertising.

8, takeaway promotions

All milk tea store owners know to do takeaway promotions, takeaway in the country is mainly McDonald's, KFC and Pizza Hut international fast food giants, ZhenGongFu and other Chinese fast food brands, the bottom of the sea, such as the traditional Chinese food, and even a number of the traditional milk tea industry with the combination of new-era e-commerce The company's website is a professional takeaway site.

Whether it is dine-in or take-out, the customer's milk tea consumption demand will not be detached from the "hygiene and delicious, fast and convenient, business meals" three main lines. Only the takeaway business due to the physical space in the store atmosphere meal delivery speed and staff service time and other aspects of its special requirements and milk tea store to put forward higher requirements.

9, group purchase promotions

In recent years, the group purchase of milk tea with its gorgeous recipes, ultra-low discounts, convenient way to buy, in the city of white-collar workers in the rapid rise. Following the commodities hit the scale of online shopping, the region is very strong milk tea service borrowed group-buying network hitched a ride on the network express train. Common group-buying sites are Lashou.com, Nuomi.com and so on. In the group-buying site for promotions, generally used are discount coupons, customers can buy coupons to the store consumption.

In the group-buying website, you can introduce the main situation of the milk tea store, such as the specific so far, how to get there, attached to the introduction of the milk tea store, the introduction of the signature single product, the coupon use period and so on.

June 1 Milk Tea Activity Ideas 4

Combined with the characteristics of the festival appropriate decorative store Tanabata Day, the store can be appropriate to increase some romantic elements, put a bunch of roses on the cash register, hang some pink love balloons on the wall, looking for a cute doll to issue roses, the customer can therefore feel the store's heart design, the store's goodwill will be enhanced.

One of the best ways to tell your story to your friends

If you pay attention to the store's microblogging site and share your love moments with your friends, you can get a cup of the store's pop-up drink for free.

This is one of the usual marketing methods for Valentine's Day of many brands, although the creativity is not high, not enough novelty, but the advantage is that the operation is convenient, the customer's participation is also good, not only the festive atmosphere of the active stores, but also invariably let the customer in the circle of friends to share the store, take the initiative to help the store publicity.

Second, the use of couples to take pictures to promote

The store can be set up at the entrance of the creative card point, so that customers holding drinks, please professional photographers to take pictures, put on the public number to vote for the most loving couples to get the prize of 520, or give the store drinks, and so on.

On the day of 520 at a lower cost, for the couple customers to provide a thoughtful value-added services.

In addition, the store can design a simple and cozy 520 confession wall on the day, the confession wall is properly integrated into the product and brand information, customers in the sharing of photographs inadvertently also achieved the effect of spreading the store's brand image.

Three, the launch of the holiday characteristics of the drinks

In order to help them to each other to express this love, the milk tea store manager can be a little thought to pull the strings, to create opportunities. For example: send blessings and thank you cards in the name of the store; drink cups combined with holiday characteristics to do some decorating; adjust the name of a cup of two cups of store drinks.

Combined with the characteristics of the Tanabata Festival, the launch of special products to help customers smoothly express their love. This is also one of the more common marketing methods for store holiday promotions, catering people skillfully seize these emotional pain points, build valuable emotional marketing, not only can the store to improve the day's profitability, but also enhance customer satisfaction, leaving a good impression on customers and increasing repeat business. Of course, this method is more applicable to a single store or store is not yet many stores.

Four, interesting small activities

1, Netflix live

Invite the local or in the country are more famous Netflix to the store live, or to organize Netflix offline fan meeting, for the Tanabata activities to create momentum.

2, the consumption of "7", the gift of roses

Consumption settlement, each single amount of "7", that is, to send a rose (limited number of first-come-first-served).

3, the third person free

Tanabata most businesses will focus on couples, but ignored the single group. At this time, the opposite is true, the introduction of a three peer third person free activities, is bound to form a new spread of potential and influence. Texaco once launched a three-person package on Valentine's Day, the effect is very good.

4, love letter solitaire

Invite the first person to buy milk tea that day, write a beginning behind who want to write then write, one person a sentence, so that customers participate in the writing of this love letter, and finally can be displayed in the store, can also be placed on their own xx, to attract traffic.

June 1 milk tea event creative program 5

First, the theme of the event

"Heartfelt Star Wishes" Borrowing the romantic star, make a sincere wish to renew the destiny of the past life with him (her) ****.

Second, the purpose of the activity

1, the ultimate goal: to increase product sales;

2, the direct purpose: through the activity to improve brand awareness and reputation;

Third, the time of the activity

January 23rd ----2 Months 20

Fourth, the location of the event

xx Jewelry North China outlets

Fifth, the organizer

xx Jewelry Co. p> In three parts

1, dedicated to the lovers who can *** spend Valentine's Day;

2, dedicated to the lovers who can not *** spend Valentine's Day;

3, dedicated to the single noble people.

Specifically as follows

1, dedicated to the lovers who can **** spend Valentine's Day

**** with him (her) to compose a romantic poem, with him (her) **** with the establishment of a sacred covenant, with him (her) to share the language of the heart, this life with him (her) **** hand in hand, **** continue the destiny of the past life.

Recommended: "Heart language"

2. Dedicated to the lovers who can not **** Valentine's Day

There are you also have him (her), unchanging true love, eternal expectation, just because love in our hearts. Send him, send you a **** the same blessing, it will be realized, because it is the embodiment of love.

Recommended: "Sea of Hearts"

3. Dedicated to singles

The days when the colorful discs become a pair, let's put down our burdens for the time being and have a date with the shooting star, believing that it will take our heart's desires to fly to the place where our dreams come true.

Recommended: "Angel's Kiss"

Activity Highlights I

"Star Wish"

Make a sincere vow to your him (her), so that the shooting star is attached to your true feelings, through the world's Every corner of the world, I believe that the dream of the heart can certainly be realized.

(Purpose: to create a romantic atmosphere for lovers, so that they feel the difference of xx jewelry.)

Preparation of props: meteorite, placed in a delicate glass box, representing the meteorite one percent, one thousandth, one ten thousandth, one billionth of eternal love.

Activity highlights of the second

"true love declaration collection"

Participants to fill in your declaration of him (her) in the card we made specially for you, we will be selected on March 3, the most creative declaration, the most touching declaration, the most romantic declaration. Be sure to leave your contact information for him (her)! We will help you to convey your deep feelings to your him (her).

(Purpose: To create a space and venue for lovers to vent their feelings, on the other hand, can also be used to improve brand awareness and reputation.)

In order to do justice to the award: we have prepared a closed box and an envelope for those who fill in the declaration. Fill out, closed into the envelope, and then by filling out the person personally into the box, in order to prepare for the judges to select.

Props preparation: activity leaflets to reserve appropriate space. In addition, the leaflets should strive to achieve novelty, chic, different, give people a desire to read carefully.

To make the promotion successful, it is necessary to make the activities have the power to stimulate the target audience to participate. The higher the degree of stimulation, the greater the response to promote sales. This point is to stimulate the target audience point.

Activity highlights three

"Shopping for gifts"

All customers who shopped on February 14, there are small gifts. （

Activity highlights four

You can also in our major outlets for your him (her), specially designed, processed your exclusive diamond jewelry, must be another interesting oh!

But you must remember to customize in advance, so you can Valentine's Day for your him (her) to offer a different diamond jewelry.

June 1 milk tea event creative program 6

First, free annual card

Every anniversary, store owners can make annual cards to commemorate, the annual card should contain a commemorative logo about the milk tea store. Commemorative day, the first 100 customers can do free annual card, the annual card can be set up for the anniversary of the year after the store consumption can enjoy playing nine (milk tea store's ninth anniversary) discount.

Second, cashless day

Memorial activities on the day of the milk tea store unconditionally do not use cash, to the store to consume the customers can WeChat, Alipay, credit card and other cashless payment methods, to show the anniversary of the significance of the commemoration.

The store owner can let customers buy drinks online in advance a few days before the anniversary, and then collect them without waiting for a seat on the day of the store.

Third, distribute vouchers

Store owners can make some cute special anniversary vouchers to be distributed to each table of customers (not one person a table, but a table a table, but regardless of how many people at each table), consumption of more than 100 yuan can be received a voucher again. The amount of the voucher is set by the store owner and can be anything from $5, $10. The voucher is valid after the anniversary date.

Fourth, the guest carnival

Memorial activities on the day, the owner of the store has to put down the blood of spicy, can be free refills, or signature milk tea free, can also be the next year's upcoming new products free. (Do not need too many kinds of milk tea free, selected must be free, and then to renew the cup way to publicize in place.) Free drinks and refills until they run out, oh, foodies have to hurry to eat and drink hot!

Fifth, a gold card!

Heavy out of the gold card! In the event is coming to an end, the owner can report a raffle, at the scene to draw a have forwarded this anniversary celebration of the circle of friends of the customer to send a gold card. (No forwarding to draw invalid continue to draw again) The gold card can be between this anniversary and the next anniversary of a year's time to the store consumption of 50 yuan within the free! (January once, beyond the stackable) Guess who will be the gold card winner, God's favorite!

First, advertising

Around the store, cafeteria and student apartment bulletin boards posted activity posters, regularly distributed milk tea store takeaway card, increase store visibility.

For example: for the 2 store location is not very superior, from the publicity hand, the beginning of the school year for new students to increase publicity efforts to increase the takeaway service, the amount of consumption within the school can be free to send, the use of the Internet, WeChat microblogging QQ can be booked in advance, when the store's two-dimensional code to be made into a business card form to send to the students.

Second, the activity program

1, set up three days of small cups of milk tea free tasting, so that students have a deep understanding of the milk tea flavor of the milk tea store. It can also achieve the purpose of attracting eyeballs.

2, carry out a week of buy three get one free, that is, buy three cups to send a cup of activities to increase customer traffic, enhance visibility.

3, buy three get one free after the end of the activity can take the form of points card, (points according to the store milk tea prices adjusted) different prices correspond to different points, full 20 points for a cup of milk tea.

4, bundled sales. (for couples) the store's higher price of milk tea any two cups can be given a piece of chocolate candy.

5, in the store to add the opinion book, timely absorption of opinions to make adjustments.

6, increase takeaway service, full of 3 cups or full of ten dollars to send. (Store manpower shortage can recruit students part-time, take a single pay 50 cents or a cup of pay 50 cents, the price is set).

June 1st Milk Tea Activity Idea Program 8

In order to allow consumers to understand the store products, hit the popularity, through a series of promotional and promotional methods to attract customers into the store to consume, and at the same time to stimulate the interest of potential customers, to expand the market share, increase the market share.

1, the initial launch of the store for free membership card and free tasting activities

(1) the purpose of the activity: let customers taste the juice, quickly enhance the visibility; let the customer benefit from the store, quickly enhance the reputation; let the customer remember the store, the next visit, quickly enhance sales performance.

(2) the best time for: three days before the opening

(3) information promotion channels:

① in the store door hung out a banner: "The store is newly opened, three days before the opening of the launch of the free trial activities, and the first 50 customers a day can enjoy a free membership card.

② leaflets

③ network advertising

(4) content: in the first three days before the opening, the first 50 customers a day can enjoy free membership card, this card can be used for points, a cup of 10 points, accumulated to 100 points of the store can be given a cup of limited freshly squeezed juice or can be converted into a small gift according to the number of points. Free tasting cups for the standard 50ml small glass cups, for membership cards can be tasted for free, and can be incidentally introduced to customers of other products in the store, to increase the degree of customer understanding of the product. At the same time also through word of mouth, expanding product awareness.

2, the distribution of leaflets

(1) the best time for: a week before the opening of the store

(2) location: the nearby high traffic places

(3) the way: the peak hours of work, the school entrance

(4) leaflet design: the overall principle of the distinctive, the contents and



3, paste the poster

(1) Theme: fresh, refreshing, healthy

(2) paste the location: pick the place where the flow of people to paste, such as near the school, near the supermarket.

4, network marketing

Through microblogging microblogging, or with the help of WeChat marketing tools.