Food is the most important thing for people. Even if the financial crisis swept the world, there are still many people who are optimistic about the catering industry. Some insiders predict that by 20 10, the turnover of catering industry in China will exceed 2 trillion yuan. Restaurants with low prices and decent appearance are especially sought after by diners in the current economic downturn.
Economic crisis analysis
According to the statistics of Dianping.com, in the fourth quarter of 2008, restaurants with per capita consumption below 50 yuan accounted for more than 60% of the market, and even exceeded 70% in Guangning.
Earlier, at the press conference held by the China Cuisine Association, President Su said that after investigation, the association found that high-end catering and business banquets represented by Yanbao in some areas were affected to some extent by the financial crisis, but overall, the turnover of popular catering formats such as fast food and hot pot did not fall, but rose.
In response to the financial crisis, some high-end restaurants began to take the people-friendly route and take discounts to attract public consumption. On June 5438+early February, 2008, more than 30 stores in South Beauty, which have been taking the high-end route, all changed their menus, and half of the more than 400 dishes in the new menu were reduced in price, with the highest price reduction rate reaching 30%. This is the first price reduction behavior after South Beauty entered the market.