Goubuli Steamed Bun, as a famous catering brand in China, has always had an unstable reputation. Many people have been instilled with the idea that if they go to Tianjin, they will eat Goubuli steamed stuffed bun. But in fact, many locals in Tianjin will advise you: don't eat. And a recent hot search, again? Goubuli steamed bun? The reason why this brand was sent to hot search

is very simple. A blogger of a gourmet shop gave an evaluation after tasting the steamed stuffed bun in Goubuli shop near Wangfujing, Beijing. Very greasy, not very delicious, I think the money is not worth it. ? This is a sentence with subjective and personal color, because tasting food itself is a subjective thing. The blogger shared his views seriously, but after hearing the customer's comments, the store did not make a sincere apology and asked for suggestions for improvement, but sought the protection of public power in an attempt to put the blogger in an unbearable position.

This is undoubtedly an extremely failed public relations. The first reaction of netizens after learning this news is not to defend themselves as one-sided as the merchants think, but to choose to stand firmly on the side of consumers. Obviously, everyone knows that the taste of food depends on the taster's own feelings, not that the food is famous, and everyone has to say it's delicious.

The reason for the failure of public relations is actually very simple. First of all, there is a problem with the service attitude. A normal restaurant will actively improve after hearing consumers' comments on the taste of its products, because consumers have spent money on this product and have the right to tell the truth. And the dog ignored this store, not only did it not take the pertinent evaluation to heart and actively improve it, but instead asked consumers to shut up, a pair? You can't say it tastes bad, can you? Attitude. Such behavior is wrong in itself. Secondly, the use of public power by businesses is unfavorable to consumers, which is actually the most unbearable. The existence of public power is to ensure the safety of people's lives and property, not a tool to eradicate dissidents. At this point, Goubuli's shop is completely unaware of its mistakes. Finally, in this shop, you seem to have no right to express your feelings. This is a great insult to consumers.

brands are trusted because consumers believe that the service here is the best. Don't forget the basics just because you have a little fame. Such a person or shop can't go far.