The dessert industry has always been a high-yield industry, so many entrepreneurs have entered the dessert industry one after another, trying to receive returns as soon as possible. The following is the "dessert website planning book" I have carefully arranged for you. Welcome to read it for your reference. Please pay attention for more details! Dessert website planning book

1. Internet and e-commerce analysis

1. Internet status quo

Government encouragement: With the joining of international influence, the government has paid more attention to the Internet, which has led to a rapid increase in the number of people surfing the Internet in cities. With the continuous decline in online costs, the online rate of rural economic consortia and self-employed individuals is also rapidly increasing.

Internet users: * * At the beginning of the year, there were 8.9 million Internet users in China, 21 million in July of * *, and more than 35 million at the end of the year. According to the latest report released on July 22nd of * *, an American research institution, the number of Internet users in the world reached 375 million by the end of the year. It is not difficult to find that the number of online shoppers is increasing at an annual rate of 51%. Huge room for growth: the sales of personal computers are increasing exponentially, and the number of netizens has developed at an unimaginable speed.

2. E-commerce is the development direction

E-commerce status quo: The development of the Internet not only means business opportunities, but also thinks that this network promotes the birth of the economy. In this era, information means wealth, and the amount of e-commerce transactions in China has reached hundreds of billions.

II. Basic information of existing cake shops

1. Number of websites

There are (*) pages of websites in the cake and dessert industry registered in Baidu and other search engines, with (*) websites per page, totaling (* *) websites in the cake industry, most of which are cake ordering websites, and the cake websites related to dessert packages and drinks are constantly growing.

III. Website Planning and Positioning

Website Name: * * Dessert Cake Network

Business Description:

1. Business scope: This online shop provides cake promotion and delivery services based on the Internet, and the available foods include all kinds of cakes, and some dessert packages and drinks are assisted.

2. Basic business: Our products are displayed through our website. Visitors can choose suitable cakes, packages and drinks according to their own tastes, place orders directly online, and deliver satisfactory products and services to customers within the specified time.

Fourth, market analysis and target planning

1. Overall consumption trend of consumers-healthy fashion

With the steady improvement of people's living standards, they pay more and more attention to diet and prefer green nutritious food; Exquisitely packaged food has also become an existing consumption fashion, which can make people's forefinger move greatly. The fast pace of urban life makes people need more convenient foods such as cakes and desserts.

2, consumer demand analysis-online shopping saves time and effort

The Internet and e-commerce are constantly developing, online shopping provides users with convenient shopping channels, and the credibility of online shopping is gradually improving, and the number of online shoppers is also increasing at a rate of 51% every year, which has great development space.

3. Analysis of consumer spending power-middle and high income

Consumers who often shop online and have certain spending power are mainly students and white-collar workers, and consumers of all ages are potential consumers.

4. Future development direction

It was put into trial operation within 711 meters of Fiona Fang of Heilongjiang University for four months, summed up the experience, and gradually expanded to the whole of nangang district within one year. In the next three to five years, with the accumulation of experience and the enhancement of our strength and technology, we will establish a solid dessert house and build a cake dessert chain store with middle and high-end people as the audience in Harbin.

V. Function setting of the website

Whether the function setting of the website is reasonable or not directly affects the efficiency of the website. After careful study, we think that the following columns should be set:

VI. Providing a clear service scope

1. Gift service: sending a beautiful little gift on a special day, such as beautifully made cards, cute dolls and small change wallets.

2. membership card service: all members who fill in their personal data and are recognized can enjoy a discount of 8.8% when spending in this online shop, with one point = one yuan, and they will be rewarded when shopping points reach a certain limit.

3. Couple membership card: All members who fill in their personal data and are recognized can enjoy a 21% discount on consumption in this online shop, and a 11% discount on newly launched products.

1. Market analysis

1. (Characteristics of similar markets+whether related businesses can be carried out online)

2. (Analysis of major competitors in the market)

3. (Analysis of own conditions, general situation and market advantages, we can use websites to enhance those competitiveness)

2. Purpose and functional positioning of building websites

1. For publicity. Such as: product promotion, online marketing, e-commerce and customer service)

3. (Determine the purpose and function of the website according to its functions)

3. Website content planning

1. (Content)

2. (Provide member registration, detailed commodity service information, information search and inquiry, order confirmation, payment and inquiry. First investigate the information you want to read and adjust people's satisfaction with the content in time)

Fourth, web design

1, (art design, color, pictures, layout planning, consistency)

2, (consider the distribution of groups, age, Reading habits)

3, (such as a large-scale revision from six months to one year)

5, website maintenance

(content update, adjustment, etc.)

6, website release and promotion

1, (public relations and advertising activities after website testing)

2, (search engine registration) < p