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Why do chain stores copy in different places? What are the benefits?
Chain operation: expansion ability: expansion ability includes two levels: one is the ability to replicate in a single store, and the other is the ability to expand in different places. A chain enterprise with high standardization, strong reproducibility and strong expansion ability in different places is undoubtedly easy to gain the favor of capital.

The ability of chain single store replication depends largely on the standardization of single store operation and will not lead to replication distortion. For example, the drifting wooden canvas bag in the clothing industry constitutes a good enterprise system and reflects the good development space of the domestic clothing industry in many ways. In addition, in recent years, Little Sheep, Little Swan, Kung Fu, Yicha and other catering chain enterprises that have received venture capital are mostly fast food, hot pot or leisure catering enterprises, while Chinese dinner enterprises have received less venture capital. The problem is that Chinese food is difficult to standardize. Fast food, hot pot, casual dining and other dishes are relatively simple and easy to standardize.

Some chain enterprises do well in the urban market, but once they go out, they can't survive because their brands, products or services and management models can't adapt to other markets. Therefore, the ability to expand in different places is also an important aspect to test the growth of chain enterprises.